Online Reputation Management - ROOST...Online Reputation Management Sheila Scarborough - Tourism...
Transcript of Online Reputation Management - ROOST...Online Reputation Management Sheila Scarborough - Tourism...
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Online Reputation ManagementSheila Scarborough - Tourism Currents
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What do you find when you
“Google yourself?”
@SheilaS @TourismCurrents
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We have 2 of these, but only 1 mouth.
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To manage your online reputation,
you must monitor that reputation.
Listening online = monitoring
@SheilaS @TourismCurrents
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To Listen Online, You Need...
● To know when someone is already talking about you
● Active response to mentions
● To use search engines to find content about you
● Seek & review, possibly respond@SheilaS
@TourismCurrents
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Key to listening...
Notifications@SheilaS
@TourismCurrents
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Listening on Twitter
@SheilaS @TourismCurrents
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search.twitter.com
@SheilaS @TourismCurrents
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Listen / monitor with a dashboard like TweetDeck or
Hootsuite@SheilaS
@TourismCurrents
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Listening on
Instagram@SheilaS
@TourismCurrents
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Listening on
Facebook@SheilaS
@TourismCurrents
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Monitoring a hashtag with
Tagboard@SheilaS
@TourismCurrents
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You can also tag people & brands on
LinkedIn & Google+
Listen for people tagging you there....
...and respond!@SheilaS
@TourismCurrents
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Listening on TripAdvisor
@SheilaS @TourismCurrents
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More Listening Tools● Overview tool like Social Mention
● Google or Talkwalker Alerts● Brand name, keywords
● Paid option: Sprout Social● Google Analytics
● When someone links to you@SheilaS
@TourismCurrents
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Say Thanks!
@SheilaS @TourismCurrents
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Good listening and responding
is good customer service
@SheilaS @TourismCurrents
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Remember...Use these.
A lot.
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“I do not have time to manage one of those new telephones.“
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Thank you!Sheila Scarborough
Tourism Currents
@SheilaS@TourismCurrents