Online reputation management repair

Online Reputation Management: How to Repair Your Online Reputation

Recover Reputation

Steven W. Giovinco

Online Reputation Management

How to Repair Your Online Reputation– Search Engine Optimization– Social Media– Content Creation

How to Repair Your Online Reputation


Goals– Try to Remove Negative Reports– Push negative link off first page of Google– Add good information about you


Try to Remove Negative Reports– Once something is online, it is extremely difficult

or almost impossible to delete– You might be lucky and get it removed– Note that many sites often ignore removal

requests, such as RipoffReport.com-even though the posts can seem libelous


Search Engine Optimization

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Why do we care about SEO?– Optimize your web sites to get found by Google– Generates more traffic– Helps in focusing on good content


Finding good search terms is crucial– Determine how people search for you– Must be attainable– Based on research– Be specific

“litigation lawyer NYC” is better than “lawyer” “contemporary fine art consultant” is better than ”art dealer” “Chicago financial advisor” is better than “financial advisor”


How to Use Key Search Terms– Integrate into web page text– Add “behind the scenes” in code on site– Add to other sites such as blogs and Twitter bios,

etc.


Generating good organic site traffic is important


Social Media– Which to pick?

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Social Media– Know your audience– Pick just a few– Remember: goal is to generate good information

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Social Media– Twitter

Get key Followers Tweet good content several times daily

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Social Media– LinkedIn

Join several good Groups Add comments and connections daily


Social Media– Facebook

Add images, videos Post several comments daily

Image courtesy of Robert S. Donovan


Social Media– Pinterest

Post images daily in Boards Follow others

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Social Media– Google+

Join Circles Post frequently


Find industry-specific sites– Join discussions– Be active– Add content, images


Content creation

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Content creation– The best way to fix your online reputation is to

write good information– Post frequently– Flood the internet with quality content will

eventually push the negative element off the first page

– Videos, photos more important


Content Creation– Business Web Sites

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Content Creation– Business Blogs

Image courtesy of Search Engine People Blog


Content Creation– Personal Web Sites

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Content Creation– Personal Blogs

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Content Creation– YouTube Videos– Articles– Presentations– White papers– News Releases

Image courtesy of Maria Reyes-McDavis


How long will it take? – It depends on how bad the negative item is– How popular it is or how many hits it gets– Your existing online presence and the effort you

put into fixing your online– Average project takes six months


Conclusion– Remain Calm– Don’t take it personally– Learn, and move on – Continue to add good content

About Recover Reputation

Boutique online reputation firm, focused on professionals

20+ years IT, writing experience Personal, hands-on approach

Steven W. GiovincoOwnerRecover Reputation

Recover Reputation

Questions for Steven W. Giovinco? Connect! Call 347-421-7598 Email [email protected]

Online reputation management repair

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