Online Reputation ManagementOnline Reputation Management

byAbe Olandres

www.yugatech.com

Online Reputation ManagementOnline Reputation Management

- a process of searching for and managing the public perception

of a brand and its services online.

- a field that encompasses public relations and search engine optimization.

Managing Online Reputation

Why is it important for you or your company?Why is it important for you or your company?

- the Internet is a major part of today’s media- more and more people are going online- search engines are more trusted than ever- it influences public perception- it can affect customer services- it can affect customer buying decision (sales!)

Managing Online Reputation

“Coca-cola”

Managing Online Reputation

“Abercrombie & Fitch”

Managing Online Reputation

What to track?- Anything and everything related to your company- All brands, names, and trademarks- All Service & Product names- Key Employees of the Company- News in your Industry- Everything related to your competition

Managing Online Reputation

How to track?- Yahoo News, MoreOver, Google News- Digg, Reddit, NewsVine- Technorati, Google Blog Search- Flickr- YouTube, MetaCafe- Wikipedia- Yahoo! Groups, Google Groups- Message Boards- Google Alerts- Web Ads

Managing Online Reputation

“Nokia picks on the Apple iPhone”

Managing Online Reputation

via Google AdWords

Google TrendsManaging Online

Reputation

Track with Google AlertsManaging Online

Reputation

http://blogsearch.google.com

The Strategies- Pro-active Methods

- create a presence, everywhere- be in the news!- initiate a buzz- engage the newsmakers

- Reactive Methods- request for review update - correct the language- address the issue- bury brigade (SEO)- call the lawyers!

Managing Online Reputation

“SM HyperMart”

- 771 out of 3,890 are blog entries - est. 435 bloggers

Managing Online Reputation

“Will it blend?”BlendTec

- $50 materials cost-6.4 million views of the iPhone blending- over 35 million views of 50 series

Managing Online Reputation

5X sales of blender!

Take Note!

- It’s a constant challenge.- It’s an investment.- It begins “offline”.- Admit it and address it.- Take visible action.- Wash, rinse and repeat.

Managing Online Reputation

Abe OlandresProfessional Blogger & New Media Consultant

www.yugatech.comabeolandres@gmail.com

+63918.4970174

Managing Online Reputation

In the world wide web, you no longer own your brand; but you can still do something about.