Online Reputation Management

Chelsea Bevins

(Image Source: http://www.anchorwave.com/solutions/local-marketing/)

What is it?"ORM now encompasses taking ownership of your digital footprint—all of the publicly available information about you and your organization online that you have control over, either directly or indirectly” (Wilkinson, 2014).

(Image Source: Google Images)Wilkinson, S. (2013). What is Online Reputation Management? An Updated Definition. You Online. Retrieved from http://reputation-

communications.com/you-online/what-is-online-reputation-management-an-updated-definition/.

Why should you care?

Severidt, J. (2013). What is reputation management and why is it crucial for your business? NJS Marketing. Retrieved from http://njsmarketingjax.com/what-is-reputation-management-and-why-is-it-crucial-for-your-business/.

“82%Of consumers go online to do research about products and services before they make a purchase” (Severidt, 2013).

“80%Of consumers will change their mind about a purchase because of negative reviews they find online” (Severidt, 2013).

Why should you care?

(Image Source: Google Images)5 Reasons you need an online reputation management strategy (2012). Interact Marketing.

Retrieved from http://www.interactmarketing.com/news/5-reasons-you-need-an-online-reputation-management-strategy/

1. Increase sales2. Build trust and credibility3. Show your best side4. Online insights5. Recruitment

6 Steps to Managing your Reputation

Keep private things private, while assuming nothing is truly private

Search Yourself Buy your domain name Put all of your content in one place

Join social networks Optimize your presence on these sites

(Image Source: Google Images)Adams, S. (2013). 6 Steps to managing your online reputation. Forbes.

Retrieved from http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-reputation/

Key Tactics

1. Take advantage of your search engine result page2. Be social 3. Blog 4. Engage with consumers5. Have an active PR Strategy

(Image Source: Google Images)5 Reasons you need an online reputation management strategy (2012). Interact Marketing.

Retrieved from http://www.interactmarketing.com/news/5-reasons-you-need-an-online-reputation-management-strategy/

Continue to Monitor

(Image Source: http://www.consortemarketing.com)Connor, C. (2014). Top online reputation management tips for brand marketers. Forbes Retrieved from

http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-brand-marketers/

References

5 Reasons you need an online reputation management strategy (2012). Interact Marketing. Retrieved from http://www.interactmarketing.com/news/5-reasons-you-need-an-online-reputation-management-strategy/

Adams, S. (2013). 6 Steps to managing your online reputation. Forbes. Retrieved from http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-reputation/.

Connor, C. (2014). Top online reputation management tips for brand marketers. Forbes Retrieved from http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-brand-marketers/.

Online Reputation Management (2014). WebColor Tech. Retrieved from http://www.webcolortech.com/online-brand-management-services/.

Severidt, J. (2013). What is reputation management and why is it crucial for your business? NJS Marketing. Retrieved from http://njsmarketingjax.com/what-is-reputation-management-and-why-is-it-crucial-for-your-business/.

Wilkinson, S. (2013). What is Online Reputation Management? An Updated Definition. You Online. Retrieved from http://reputation-communications.com/you-online/what-is-online-reputation-management-an-updated-definition/.