Online Presence For The Exchange Group
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Online Presence Presented to The Exchange 18 September 2009 by Chris Bigelow
Transcript of Online Presence For The Exchange Group
Online PresencePresented to The Exchange
18 September 2009 by Chris Bigelow
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No, it’s not an existential question… What will a prospective employer find if they
Google you? There are almost no unique names: I have
found Chris Bigelow the volleyball player, the librarian, the company CEO, etc.
Do you even show up in the first page or two of results?
It is in your best interest to create and control your online image – both as an individual or as a business
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Who Am I?
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Up to a point, “Yes!” While you can’t delete the other “Chris
Bigelows”, or get rid of less than flattering posts about you (you don’t have any of these, do you?), you can bury them in new professional links
Prior to mid-February I was lucky to find one entry about me in the first 6-10 pages of Google results; this morning I checked and I appeared 3 times on the first page and 3 times on the second page of results
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Can I Control Google Results?
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Since February I have created accounts or profiles at the following sites (I already had a LinkedIn account):◦ Twitter◦ Google Profile◦ WordPress◦ VisualCV◦ Box.net◦ Facebook◦ The Social Media Club of Rochester, NY◦ Ping.fm and PingFire
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How?
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I have been using LinkedIn for about 1-1/2 years now. Some thoughts:◦ Complete your profile (100%)◦ Include personal messages with connection requests
and replies◦ Download the browser (http://tinyurl.com/6lgy7k)
toolbar; it shows who you know at a company◦ Join groups and actively participate in at least a few◦ Don’t miss the various add-in applications such as
Box.net, which lets you add files to your profile. These can be documents, presentations, etc. that provide a more in depth picture of who you are and what value you bring to the table
LinkedIn Tips
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(see LinkedIn)
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I am new to Twitter as of this spring. Some suggestions:◦ Take it slow until you learn the ropes: follow a few people
that you know or who have content that interests you; pretty soon you will have followers of your own
◦ I recommend you tweet 1-6 times per day – nobody wants to hear from you every 15 minutes
◦ Minimize tweeting what you are doing (even though that is what the prompt says) – instead tweet useful info and links (shorten links using tinyurl.com, ping.fm, etc)
◦ Change/customize your background design/theme (see http://tinyurl.com/5obsou or http://www.twitbacks.com
◦ Check out other clients like TweetDeck, the Gmail TwitterGadget, and others with additional functionality
Twitter Tips
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Keep your marketing message and materials consistent◦ If you have a tag line, use it in your email signature
and business cards (WiseStamp example)◦ If you are using a photo, make sure it looks
professional and is well done; then use the same photo in all of your marketing materials and web presence. I use the same photo for my business card, LinkedIn, Twitter, Facebook and my Google profile
◦ Your email signature should include your name, title, phone number(s), web addresses (web site, LinkedIn profile, Twitter profile, etc.) and tag line
◦ Use a professional email address
Marketing Thoughts
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Business Cards:◦ www.vistaprint.com, www.dcp-print.com, or
www.marketsplash.com◦ Local printer or print own using high quality Avery stock
Marketing Plan:◦ Various formats available – one interesting one is described at
www.SpinStrategy.com and is called the Solo Sheet™ Resume:
◦ Two main formats available – Chronological and Functional Brag Book with endorsements, results, diplomas, etc. Elevator speech & tag line:
◦ www.15secondpitch.com◦ www.alumni.hbs.edu/careers/pitch/◦ www.marcusletter.com/Slogans.htm
Marketing/Networking Materials
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www.indeed.com www.simplyhired.com www.monster.com www.careerbuilder.com www.dice.com
www.jobbankinfo.org www.usajobs.opm.gov hotjobs.yahoo.com jobs4point0.com www.linkedin.com
Job Boards
There are lots of job boards on the internet. Some of the most popular include:
Sites like Indeed and SimplyHired are aggregators, meaning they crawl the other job sites, including company sites, and display what they find. Most offer customizable search agents that will email you matching jobs at periodic intervals. Remember to update your posted resume every one to two weeks to keep it fresh.
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Ask The Headhunter® | Nick Corcodilos
Bonnie's Blog Hannah Morgan Robewanow’s Weblog The LinkedIn Personal Trainer Tom Fishburne: The
Management Cartoonist Personal Branding Blog -
Dan Schawbel Spin Strategy™ - Tools for
Intelligent Job Search Linked In | SuperBlog Penelope Trunk's Brazen
Careerist
JibberJobber Blog Karen Burns, Working Girl Secrets to A Successful Job
Search Success With Linked !n Hell in the Hallway Videos |
EmploymentDigest.net Social Media Today Career Rocketeer | The
Career Search and Personal Branding Blog
Pongo Blog | Pongo Resume
CAREEREALISM: Because EVERY Job is Temporary
Some Blogs I Recommend
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Thank You & Good Luck!
A copy of this presentation may be downloaded from my LinkedIn profile at http://www.linkedin.com/in/chrisbigelow
Contact Info for Chris Bigelow:[email protected]://www.chris-bigelow.comhttp://twitter.com/CBBigelowhttp://cbbigelow.wordpress.com/http://www.facebook.com/people/Chris-Bigelow/734471596
