Online Piracy Project
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Transcript of Online Piracy Project
Discovery & Research
1 on 1 interviews
“Pirating is just part of our society… everybody does it”
“If I have the chance to not spend money on something I don’t have to, I obviously don’t”
“i don’t feel like I steal anything, it’s not like going into the store and taking things”
“I have never purchased a movie online, it just doesn’t make sense to me”
secondary research
Interacting in forums & comment sections
Insights
you can change the law. but not the habit.
things will not change as long as there is free content available
Insights
Insights
people are aware that what they are doing is wrong,
BUT no fear of consequences + law not enforced strictly enough
Insights
everybody has a different reason why they share, download, stream
Online Piracy is often complementing legal purchases
Insights
Insights
people have opinions on why sharing should be legal
(/is actually legal),how to improve availability
,other solutions to the problem
Insights
Online piracy is not publicly discussed
IDEA
www.lennartfleschhut.com/sincerelypirate
Features
Confession page, to pick up #sincerelypirate and use on Twitter or leave anonymous confession
Discussion page, to utter personal opinion and engage in existing discussions
Projects page, featuring innovative approaches to offer alternatives to illegal downloading
Articles page, displaying the most recent articles published related to the topic
About page, explaining the concept of the project
Promotional Plan
Promotion
1. Reach out to friends to get some traction, posts, features/image on blog
2. Email websites, blogs like SF Bold Italic, Torrentfreak, HuffPost w/ call to action
3. Retweet users that used #s related to the topic &/or talked about the topic
4. Tweet to users/institutions that (might) be interested in the topic w/call to action
Content Strategy
Content Strategy
personally created content to start: Tweets, discussion questions
post articles about the topic from the last 30 days
integrate projects related to media consumption and feature on website
user created content: Tweets -> retweet, tweet anonymous posts, discussion participation
Traction so far
Website:
268 viewes
6 anonymous confessions
0 discussion participation
Twitter:
5 followers
#Sincerelypirate: 1
Whats next?
reach out to more people
offline promotional event
update project and article sections regularly
tweet anonymous confessions
retweet Twitter confessions
a project by
Lennart Fleschhut
fromgermanytosfandbeyond.tumblr.com
ADV_462_Digital Strategy
Fall 2014
www.lennartfleschhut.com/sincerely-pirate
@sincerelyprate