Online Media for Government Sector
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Transcript of Online Media for Government Sector
About Me • 20+ years working with the web, Egyptair.com PM at some point!
• New media entrepreneur for the last 9 years, co-founding Insideout Today between Cairo & Rome
• An international speaker, trainer & consultant for online marketing and digital communications
Agenda
• Who are we talking to?!
• Where should we go with Social Media?
• From Web-sites to Web-Data
“Who are we talking to, and what are we telling them”
?
“the goal here is Creating a communication strategy that unlocks
citizen engagement & potentials”
Communications Strategy • Understanding the “Target audience”
• Designing the “User Persona & User stories”
• Analyzing the “Content requirements”
• Prioritizing the “Communication channels”
• Building the “Engagement plan”
Where should we go with
#SocialMedia?!
“Please note that …... Social Media is NOT free!!”
Social Media Best Practices
• Social Media needs investment in resources, tools, knowledge and experience
• Use automation tools for content creation & distribution
• Listen, listen, listen ….. Then talk
• Focus on providing visual content that creates value to your audiences and drives engagement
Invest in video over social media
The Toolbox!
Now, the internet has shifted to “Web of Data”
Did we notice that?!
People are not looking for Links anymore … they are looking for Answers based on Data
How does the web work?
1!
link
link
The Internet is made of trillions of web pages “stitched” together by links that humans can follow…
But the problem is …
1!
Computers can see links but they don’t really understand the meaning behind a web page or why web pages are connected
one another…
And here came the solution
1!
“Now, I want you to put your data on
the web”
Tim Berners-Lee, TEDx 2009
Through the 5 stars model
1!
Welcome to the Web of Data!
1!“DATA” is the next “OIL”
The Toolbox!
Meet Wordlift! ☝Runs a full text analysis
a. Analyses the content of an article and identifies matching entities and topics from large big data graphs such as Dbpedia & Freebase or from the user’s internal vocabulary
b. All extracted concepts are organized in four categories: Who (Person, Organization), Where (Place), When (Event), What (Creative Work, Product, Intangible)
✌ Transforms content into an 5-stars linked data graph that machines can process 👊 Provides meaningful recommendations to let users explore your content
Fady Ramzy @Cyberzizo [email protected]
