Online Media Coverage

On

Zandu Pure Honey

As On

28th January, 2016

COVERAGE GRID

Serial No.

Date Website Headline

1 11.01.2016 http://articles.economictimes.indiatimes.com/2016-01-11/news/69678890_1_honey-dabur-patanjali

Emami enters honey category; Dabur under pressure

2 12.01.2016 http://money.livemint.com/news/company/news/emami-enters-into-packaged-honey-category-421001.aspx

Emami enters into packaged honey category

3 13.01.2016 http://www.indiainfoline.com/article/news-top-story/show-me-the-money-honey-emami-rallies-3-enters-honey-category-116011300442_1.html

Show me the money, Honey! Emami rallies 3%, enters honey category

4 14.01.2016 http://www.techsciresearch.com/news/615-emami-shakes-honey-category.html

Emami Shakes Honey Category

5 15.01.2016 http://www.exchange4media.com/marketing/emami-enters-packaged-honey-category-under-its-zandu-brand-charges-35-premium_63005.html

Emami enters packaged honey category under its Zandu brand, charges 35% premium

6 19.01.2016 http://www.gamaconsumer.com/india-emami-forays-into-packaged-honey/

India: Emami forays into packaged honey

7 25.01.2016 http://www.thehindubusinessline.com/companies/emami-launches-zandu-pure-honey/article8151087.ece

Emami launches Zandu Pure Honey

8 25.01.2016 http://www.newkerala.com/news/2016/fullnews-11973.html

Emami offers Zandu Pure Honey without added sugar

9 25.01.2016 http://indiablooms.com/ibns_new/finance-details/3727/emami-offers-zandu-pure-honey-without-added-sugar.html

Emami offers Zandu Pure Honey without added sugar

10 25.01.2016 http://www.newsnow.in/news/emami-launches-zandu-pure-honey

Emami launches Zandu Pure Honey

11 26.01.2016 http://www.tathya.in/2016/ Emami launches Zandu Honey

12 27.01.2016 http://money.livemint.com/news/company/news/emami-unveils-zandu-pure-honey-423746.aspx

Emami unveils Zandu Pure Honey

13 27.01.2016 http://www.scoop.it/t/news-attitude Emami offers Zandu Pure Honey without added sugar

14 28.01.2016 http://www.millenniumpost.in/NewsContent.aspx?NID=235228 Emami offers Zandu Pure Honey without added sugar

Emami enters honey category; Dabur under pressure Ratna Bhushan, ET Bureau Jan 11, 2016, 01.49PM IST

NEW DELHI: Homegrown consumer goods firm Emami has forayed into the packaged honey category under its Zandu brand, fueling growth in a market that was so far growing in single digits. "The honey category has seen a lot of traction post the entry of Patanjali's honey but now another player has entered this fast growing and less cluttered space,"Abneesh Roy, analyst at Edelweiss Securities wrote in a note. Unlike Baba Ramdev's Patanjali which has pitched its honey on competitive pricing, Emami has positioned Zandu honey on quality and claims its product has zero sugar. Neither category leader Dabur nor Patanjali make such claims. While Patanjali has priced its honey at a 40% discount over Dabur, Emami's Zandu honey has priced itself at a 35% premium. "We believe Emami has entered the market at a time when Patanjali has created significant awareness in the category by positioning its product on better pricing. All this will certainly put pressure on Dabur," the Edelweiss note says. Honey is estimated at close to Rs 6.5 billion in category sales, and so far, Dabur has dominated the category with 60-65% share. "Healthcare for Emami under Zandu has seen significant growth and the new product launch is a smart move to continue this growth," the note adds.

Publication http://articles.economictimes.indiatimes.com/2016-01-11/news/69678890_1_honey-dabur-patanjali

Page No 1 of 1

Date 11.01.2016

Emami enters into packaged honey category

Posted: Jan 12 2016, 09:07 AM IST Mumbai

Emami has entered into the packaged honey category under its Zandu brand. The homegrown consumer goods firm has positioned Zandu honey on quality and claims its product has zero sugar. The Emami’s Zandu honey has been priced at a 35% premium over Dabur. Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Publication http://money.livemint.com/news/company/news/emami-enters-into-packaged-honey-category-421001.aspx

Page No 1 of 1

Date 12.01.2016

Show me the money, Honey! Emami rallies 3%, enters honey category

India Infoline News Service | Mumbai | January 13, 2016 16:19 IST

The company has entered into the packaged honey category under its Zandu brand, as per media reports. The Emami’s Zandu honey has been priced at a 35% premium over Dabur. Emami rallied 3% to Rs.988. The company has entered into the packaged honey category under its Zandu brand, as per media reports. The Emami’s Zandu honey has been priced at a 35% premium over Dabur. The scrip opened at Rs. 965 and touched a high and low of Rs. 994.65 and Rs. 965 respectively. A total of 177472(NSE+BSE) shares were traded on the counter. The current market cap of the company is Rs. 21746.6 crore. The BSE group 'A' stock of face value Rs. 1 touched a 52 week high of Rs. 1367.9 on 05-Aug-2015 and a 52 week low of Rs. 775 on 12-Jan-2015. Last one week high and low of the scrip stood at Rs. 1008.8 and Rs. 945 respectively. The promoters holding in the company stood at 72.74 % while Institutions and Non-Institutions held 17.64 % and 9.62 % respectively. The stock traded above its 200 DMA.

Publication http://www.indiainfoline.com/article/news-top-story/show-me-the-money-honey-emami-rallies-3-enters-honey-category-116011300442_1.html

Page No 1 of 1

Date 13.01.2016

Emami Shakes Honey Category

India: Emami has made an entry under its Zandu brand in packaged honey category. Honey segment is said to be fast growing and less cluttered and this entrant can fasten the growth of this segment which has been growing in single digit so far. Country’s honey segment is estimated to be around INR 6.5 billion in category sales and is dominated by Dabur with the market share of 60-65 %. The market has positive outlook as Baba Ramdev’s Patanjali has created enough awareness in this segment with competitive pricing while highlighting the health benefits of consuming honey. When it comes to pricing, Patanjali prices its products at a 40 % discount over Dabur while Emami’s Zandu has been priced at 35 % premium. This pricing strategy will benefit consumers in terms of more chocies with different product segments. According to TechSci Research, Emami’s entry will make this a bigger market and its premium pricing will create new customer segment. Emami claims that its products will be sugar free which no other player has claimed ever. This move will put Dabur and Patanjali under pressure and we expect to see some new product ranges from them. Emami also enjoys good distribution and sales channel which comes at par with that of Dabur and Patanjali, which will help the company to compete in this segment.

Publication http://www.techsciresearch.com/news/615-emami-shakes-honey-category.html

Page No 1 of 1

Date 14.01.2016

Emami enters packaged honey category under its Zandu

brand, charges 35% premium

Indian consumer goods firm Emami has entered into packaged honey category under its Zandu brand. Interestingly, the product is priced at a 35 per cent premium and claims to have no sugar, something which no other player has claimed ever. According to reports, Emami’s entry will make this category a bigger market, and its premium pricing will create a new customer segment. This fast growing category, yet less cluttered space, has seen lot of traction since the entry of Patanjali, which has priced its products at a 40 per cent discount over Dabur. Currently honey is estimated at close to Rs 6.5 billion in category sales, and so far, Dabur has a dominant share of 60-65 per cent. But Emami’s extensive distribution and sales channels, which level up to Dabur and Patanjali, will help it compete in this segment. Moreover, it will be interesting to see the competition with Emami’s extensive consumer products spilling into Ayurveda, with leading celebrities such as Amitabh Bachchan and Parineeti Chopra endorsing its brands. Emami manufactures products under various categories namely Hair Care, Skin Creams, Talcum Powder and Ayurvedic health care products, the company acquired Zandu brand in 2008 for Rs 700 crore.

Publication http://www.exchange4media.com/marketing/emami-enters-packaged-honey-category-under-its-zandu-brand-charges-35-premium_63005.html

Page No 1 of 1

Date 15.01.2016

India: Emami forays into packaged honey

FMCG major Emami is extending its ayurvedic brand Zandu with the addition of new packaged honey, according to an article in the Economic Times. Promoted as being sourced “from the best and most indigenous breeders and beekeepers”, Zandu Pure Honey is said to be “packed following stringent international quality standards to ensure purity & best quality honey”. In addition, it claims to contain no added sugar, unlike rivals that are said to contain up to 30% extra sugar. The Economic Times report notes that the move is likely to put pressure on established market player Dabur, which for decades was the only major brand of honey available in the organized market. In addition to Emami, Dabur is now also facing competition from the fast-expanding Pantajali Ayurved, offering “pure & natural”, “made in India” products. However, whereas Patanjali has pitched its honey at around 40% lower than Dabur, Zandu brand honey is said to be offered at a 35% premium. Source: Economic Times / Emami

Publication http://www.gamaconsumer.com/india-emami-forays-into-packaged-honey/

Page No 1 of 1

Date 19.01.2016

Emami launches Zandu Pure Honey

KOLKATA, JAN 25:

Emami Ltd has launched a new product Zandu Pure Honey.

In a statement, the company said the product’s 100 per cent purity is guaranteed, and no sugar

is added to it.

It is available in pack sizes of 100 gm, 250 gm and 500 gm and priced at Rs. 75, Rs. 165 and Rs.

270, respectively.

A new TV commercial, directed by Samir Tiwari, is on air.

Publication http://www.thehindubusinessline.com/companies/emami-launches-zandu-pure-honey/article8151087.ece

Page No 1of 1

Date 25.1.2016

Kolkata, Jan 25 : Zandu Ayurveda, from the house of Emami Limited introduced

Zandu Pure Honey, in the honey category of the Indian Market.

Zandu has introduced a product which the company claimed

it gives 100 percent guaranteed purity with no added sugar

which is scientifically tested in German Laboratory.

Speaking on this occasion, Ajith Babu Narasimha, CEO,

Healthcare Division, Emami Limited said, Adulteration in

Honey is rampant in the market today with most of the

products having added sugar.Consumers are skeptical about

the presence of added sugar / jaggery/ rice syrup in honey that they consume. In such a

scenario, our objective is to provide consumers with honey that is 100% pure natural

that is available in the market today and is the only brand that they can fully trust.

Targeting the entire family, with a primary focus on fitness conscious women between

the age group of 25-45 years apart from the elderly and children, Zandu Pure Honey is

available in a pack sizes of 100 g, 250 g and 500 g priced at Rs 75, Rs 165 and Rs 270

respectively.

Although honey is not a seasonal product but its consumption increases during winter

particularly in the in colder climates since it helps to keep the body warm and is an

effective cure for cough cold.

The launch of Zandu Pure Honey would be supported by an integrated communication

strategy through Print and Audio-Visual promotions. A brand new TVC directed by

Samir Tiwari from the Production house Working I Films is on air.

Publication http://www.newkerala.com/news/2016/fullnews-11973.html Page No 1 of 1

Date 25.01.2016

Emami offers Zandu Pure Honey without added sugar

Kolkata, Jan 25 (IBNS) Zandu Ayurveda, from the house of Emami Limited introduced Zandu

Pure Honey, in the honey category of the Indian Market.

Zandu has introduced a product which the company claimed

it gives 100 percent guaranteed purity with no added sugar

which is scientifically tested in German Laboratory.

Speaking on this occasion, Ajith Babu Narasimha, CEO,

Healthcare Division, Emami Limited said, “Adulteration in

Honey is rampant in the market today with most of the

products having added sugar.Consumers are skeptical about

the presence of added sugar / jaggery/ rice syrup in honey that they consume. In such a

scenario, our objective is to provide consumers with honey that is 100% pure & natural that is

available in the market today and is the only brand that they can fully trust.”

Publication http://indiablooms.com/ibns_new/finance-details/3727/emami-offers-zandu-pure-honey-without-added-sugar.html

Page No 1of 1

Date 25.1.2016

Emami launches Zandu Pure Honey

Emami Ltd has launched a new product Zandu Pure Honey.

In a statement, the company said the product’s 100 per cent purity is guaranteed, and no sugar

is added to it.

It is available in pack sizes of 100 gm, 250 gm and 500 gm and priced at Rs. 75, Rs. 165 and Rs.

270, respectively.

Publication http://www.newsnow.in/news/emami-launches-zandu-pure-honey Page No 1of 1

Date 25.01.2016

Page

Emami Launches Zandu Honey

2016-Jan-26 | Kolkata

Zandu Ayurveda, from the House of Emami Limited introduces Zandu

Pure Honey, in the honey category of the Indian Market.

Honey is being consumed for various health benefits like fitness, weight

management, sore throat etc and it is effective only in its purest form.

Keeping this in mind, Zandu has introduced a product which gives 100%

Guaranteed Purity with No Added Sugar which is scientifically tested in

German Laboratory.

Speaking on this occasion Ajith Babu Narasimha, CEO, Healthcare

Division, Emami Limited said, “Adulteration in Honey is rampant in the

market today with most of the products having added sugar. Consumers

are skeptical about the presence of added sugar / jaggery/ rice syrup in honey that they consume. In

such a scenario, our objective is to provide consumers with honey that is 100% pure & natural that is

available in the market today and is the only brand that they can fully trust.”

Targeting the entire family, with a primary focus on fitness conscious women between the age group

of 25-45 years apart from the elderly and children, Zandu Pure Honey is available in a pack sizes of

100 g, 250 g and 500 g priced at Rs 75, Rs 165 and Rs 270 respectively.

Although honey is not a seasonal product but its consumption increases during winter particularly in

the in colder climates since it helps to keep the body warm and is an effective cure for cough &

cold.The launch of Zandu Pure Honey would be supported by an integrated communication strategy

through Print and Audio-Visual promotions. A brand new TVC directed by Samir Tiwari from the

Production house Working I Films is on air.

Publication http://www.tathya.in/2016/story.aspx?args=2A927ECAD131151A1838427756CF93B7D246D201604FCE62A822097B66DCA3D5DD14EC1334C074E9 Page No 1 of 1

Date 26.01.2016

Emami unveils Zandu Pure Honey

Emami, Kolkata-based FMCG firm has unveiled a new product ‘Zandu Pure Honey’. The product

is 100% pure and no sugar is added. It is available in pack sizes of 100 gm, 250 gm and 500 gm

and priced at Rs. 75, Rs. 165 and Rs. 270, respectively.

Emami manufactures products under various categories namely Hair Care, Skin Creams and

Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is

worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus

Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Publication http://money.livemint.com/news/company/news/emami-unveils-zandu-pure-honey-423746.aspx

Page No 1of 1

Date 27.01.2016

Scooped by newsattitude

Scoop.it!

Emami offers Zandu Pure Honey without added sugar

From www.pocketnewsalert.com -Today, 12:53 PM

Zandu Ayurveda, from the house of Emami Limited introduces Zandu Pure Honey, in the honey category

of the Indian Market. Honey is being consumed for various health benefits like fitness, weight

management, sore throat etc and it is effective only in its purest form. Keeping this in mind, Zandu has

introduced a product which gives 100% Guaranteed Purity with No Added Sugar which is scientifically

tested in German Laboratory.

newsattitude's insight:

http://www.pocketnewsalert.com/2016/01/Emami-offers-Zandu-Pure-Honey-without-added-sugar.html

Publication http://www.scoop.it/t/news-attitude Page No 1of 1

Date 27.01.2016

Emami offers Zandu Pure Honey without added sugar

28 January 2016, Kolkata, M Post Bureau

Zandu Ayurveda, from the house of Emami Limited introduced Zandu Pure Honey, in the honey category of the Indian Market on Wednesday. Honey is being consumed for various health benefits like fitness, weight management, sore throat etc and it is effective only in its purest form. Keeping this in mind, Zandu has introduced a product which gives 100 per cent guaranteed purity with no added sugar which is scientifically tested in German laboratory. Speaking on this occasion, Emami Limited CEO (Healthcare Division) Ajith Babu Narasimha said, “Adulteration in Honey is rampant in the market today with most of the products having added sugar. Consumers are skeptical about the presence of added sugar/jaggery/rice syrup in honey that they consume. In such a scenario, our objective is to provide consumers with honey that is 100 per cent pure and natural that is available in the market today and is the only brand that they can fully trust.” Targeting the entire family, with a primary focus on fitness conscious women between the age group of 25-45 years apart from the elderly and children, Zandu Pure Honey is available in a pack sizes of 100 g, 250 g and 500 g priced at Rs 75, Rs 165 and Rs 270 respectively.

Publication http://www.millenniumpost.in/NewsContent.aspx?NID=235228 Page No 1of 1

Date 28.01.2016