Online Media at the Van Gogh Museum
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1 05/29/13 Van Gogh Museum Amsterdam Online Media at the Van Gogh Museum Edith Schreurs and Charlotte Bosman 1
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This presentation was held on 24 September 2013 by Edith Schreurs and Charlotte Bosman for Communication department of the National Museum of Norway.
Transcript of Online Media at the Van Gogh Museum
105/29/13Van Gogh Museum Amsterdam
Online Media at the Van Gogh Museum
Edith Schreurs and Charlotte Bosman
1
Website Van Gogh Museum
Statistics Website Van Gogh Museum
Statistics Website Van Gogh Museum
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Topic: Bezoeken - 2013, 2012, 2011Title: webstatistiekenSubject: fysieke vs online bezoeken (VGM vs. VGM.nl)
Websitebezoek www.vangoghmuseum.nl '12 Bezoekers Van Gogh Museum '12
Websitebezoek www.vangoghmuseum.nl '13 Bezoekers Van Gogh Museum '13
Mission statement Van Gogh Museum
The Van Gogh Museum makes
the life and work of Vincent van Gogh
and the art of his time accessible to as
many people as possible in order to
enrich and inspire them.
Social Media Van Gogh Museum
Statistics Social Media Van Gogh Museum
Media Fans / Followers
Facebook 174,000
Twitter 72,000
Google+ 2,800,000
Pinterest 3,400
Instagram 265
Linkedin 2,000
YouTube 1,100
Flickr 230
Tripadvisor 5,600 (reviews)
Engagement Social Media - Facebook
Engagement Social Media - Twitter
Engagement Social Media – Google+
Engagement Social Media – Pinterest
Engagement Social Media – Instagram
Social media calendar - content
Van Gogh Museum Van Gogh Museum Van Gogh Museum Van Gogh Museum relatedrelatedrelatedrelated contentcontentcontentcontent• Activities at the Van Gogh Museum• Exhibitions and presentations at the Van Gogh Museum• Exhibitions and presentations with works from the
collection of the Van Gogh Museum, but held elsewhere(Japan for example)
• (Fun) facts from works of art from our collection• Birthday’s and anniversaries of death from artists from our
collection
Van Gogh Van Gogh Van Gogh Van Gogh relatedrelatedrelatedrelated contentcontentcontentcontent• Van Gogh inspired works• Activities elsewhere inspired by the work of Van Gogh• Exhibitions elsewhere with works from Van Gogh
GeneralGeneralGeneralGeneral• (Inter)national holiday’s
Campaign: Your favourite Vincent
Campaign: 40 years of memories
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community
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