WV Content Site

Paid SearchLead Purchase(Or Affiliate Mktg)

Organic Search Display (Awareness)

Landing Page

Form Fill

Email Capture & Re-targeting Coupon Print

Social Media(Controlled)

Social Media(Paid Advertising)

Social Media(Organic—Reviews, etc)

AbandonsCookie

based, Re-targeting

Ad Net/Portal

Partner Net/ Local Site

Paid Search(House Account)

Abandons

$$ Sell Exhaust

Landing Page Multi-Variate and

Copy Testing

Call to Lead

Call to LeadCall to Lead

Call to Lead

Mobile Display

Call to Lead

Banner Multi-Variate and

Copy Testing

Pay-per-call

Call to Lead

Exit to Client Website

Pixel/Cookie based, Re-targeting &

tracking

Form to LeadAudience

Segmentation & Understanding

Sales Funnel

Call Services Media Mix AnalysisCRM Mgt

Social Engagement Mgt(SCRM)

LTV / ROI Analysis

CRM Data

SEO

Acquisition Sources & Optimization Paths

Display (Re-Targeting)

Return on Ad Spend (ROAS), Efficiency Analysis and Retention mapping leads to optimal Media Mix/channel usage for clients and Web Visible

Drives Weekly Cohort Retention Analysis

$-

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

$3,000.00

$1 $2 $3 $4 $6 $8 $10

Marginal Cost

Incrementatl Benefit

Total Clicks

Media Source Yield Curves

Bid Price

$0

$2

$4

$6

$8

$10

$12

$14

$1 $2 $3 $4 $6 $8 $10

Incremental Efficiency

Bid Price

Media Source Efficiency Curves

0%

20%

40%

60%

80%

100%

120%

1 2 3 4 5 6 7 8 9 10 11 12

Control

Pay Per Call

PPC+ Display

80% Spend

Retention Weeks

Source vs. Retention