Online marketing umum dan SEO
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Transcript of Online marketing umum dan SEO
Search Engine Optimization & Online Marketing
Sharing & Open Discussion
Mostly People Know a Website from
Search Engine Social Media (FB, Twitter, Google+, Youtube)
Reference from other website (backlink) Advertising (Online & Offline)
Mailing List Online Forum
Email Marketing & Daily Communication Business Card
Marketing Kits (Brochure, Flyer, CD) Words of mouth
Search Engine (SE)
Google (Most favorite SE) Efforts ? Onpage Optimization Offpage Optimization (Backlinks) Goal ? Listed on Google Search (on com, co.id, etc)
Search Engine (SE)
Onpage Optimization Meta tags (title, description, keywords) Heading (h1, h2 for words related with keywords) Alt tag for images Linked with other page Creating file: robots.txt Creating sitemap User friendly website / easy to navigate
Search Engine (SE)
Offpage Optimization Linked from others website (Backlinks) Linked with relevant keywords Create another or satelite website, creating articles Use SEO & Link Building technique : Directory Submission, Article Submission, social bookmarking, blog commenting. SEO services : submitedge.com, blueaffinity.net, text-link-ads.com, http://forums.digitalpoint.com/forumdisplay.php?f=60 Creating Google Places
Social Media
Facebook, Twitter, Google+, Youtube, Flickr, Pinterest, etc. Combining social activities and Business Social Media is only a channel to your website Be wise using social media
Advertising (Online) Google Adwords Facebook Ads Forum Ads (related with your business) Ebay listing Alibaba listing High traffic website ... ?
Advertising (Offline) Magazine, Newspaper, Radio, TV, etc. (Expensive)
Mailing List Follow mailing list based on your interest/hobbies/business Put your signature on, containing of your name, contact, and website or blog. Active discussion
Online Forum Follow forum based on your interest/hobbies/business Put your signature on, containing of your name, contact, and website or blog. Active discussion
Email Marketing and Daily Communication
• Put your signature on, containing of your name, contact, and website or blog. • Use newsletter software. (Sendblaster, Arcablab) • Consistency, monthly newsletter.
Easiest way to boost your sales! • Pay Per Click (PPC) Campaign on Google Search • Straight on keywords and your website • Targeted visitor • Start with low budget • Combine it with SEO Campaign
Hendra W Saputro Bali Orange Communications
Jl. Narakusuma 11, Denpasar – Bali Telp. 0361-7448807
http://www.baliorange.net Twitter: @baliorange
Blog: http://www.hendra.ws Twitter: @hendrawsaputro