Online marketing trends in 2017
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Transcript of Online marketing trends in 2017
![Page 1: Online marketing trends in 2017](https://reader031.fdocuments.in/reader031/viewer/2022022413/58a3006e1a28abea508b4b8f/html5/thumbnails/1.jpg)
Online Media trends in 2017 Technology enablers for Business
Fady Ramzy CEO, InsideOut TOday
@CyberZizo #OCCEgypt7 Meetup Cairo, Jan 30th 2017
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2.5 billion people have at least one messanging app
installed on their smartphones
BOTS aka chatbots powered by Artificial Intelligence
will drive 85% of customer interactions
by 2020
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According to The Economist, BOT market
is the next frontier for online shopping,
information-based services, and online booking.
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Today 20% of searches on Google, are voice searches
and by 2020 they will be 50% of all search,
as ComScore forecasts
Alexa Voice Search, Siri, Cortona and Google Voice Search
are eagerly looking for structured content.
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Content organization is the new
SEO
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Content must be understandable
for machines to make communication smoother for humans
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Let’s make an Example: deepening
travel industry
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Google is the place where people look for for inspiration and
information about their next travels and where they plan what to do.
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Google Destination turned Google in
the biggest online travel agency
ever, where people can book flights, hotels and
experiences.
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Salzburgerland.com structured its content with
WordLift to better meet travelers when they are dreaming
about their next trip.
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Health & Wellness Soft Adventure
Target Analysis
Bleisure
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Meet Bleisure Target: business travellers. 60% of them went on a “bleisure trip” at
least once, combining business with pleasure.
Dedicated content: BWS, a fair that takes place in the Messezentrum of Salzburg.
Time to make a specific campaign: the peak in the last few years
has been April except for last year which it was between September and October.
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Engage your readers with relevant
content recommendation
Engagement
Automizes your Semantic Content
Optimization to improve Google
rankings
Supports writing with images and
contextual information
What does WordLift do?
Content Marketing
1 2 3
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Fady Ramzy @CyberZizo
Visit www.Wordift.io www.Insideout.Today