Online Marketing Services Presentation By Team Member

Saathivacreations.com

Online Marketing Techniques

Every field has got a better opportunity. The marketing industries are also growing with the help of technology. They are using various techniques to do the marketing. The best and effective way of marketing is online marketing.

Here are some of the popular online marketing technics

1. Content Marketing Will be Bigger Than Ever2. Pay-Per-Click Search Engine Advertising (PPC)3. Social Media Marketing4. Email Marketing5. Affiliate Marketing6. SEO Link Building7. Re-Marketing8. Online Reputation Management


Content Marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.


Content Marketing

Content is the present – and future – of marketingGood content marketing makes a person stop…read… think… behave… differently.Marketing is impossible without great content.


Content Marketing

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.

SEO: Search engines reward businesses that publish quality, consistent content.

PR: Successful PR strategies address issues readers care about, not their business.

PPC: For PPC to work, you need great content behind it.

Inbound marketing: Content is key to driving inbound traffic and leads.

Content strategy: Content strategy is part of most content marketing strategies.


Pay-Per-Click Search Engine Advertising (PPC)

PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ad. Banner ads, Flash ads, and textual ads can all be used to generate pay per click revenue for publishers. Many search engines also use the pay per click model, showing sponsored results along with other relevant results for searches. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads.


Pay-Per-Click Search Engine Advertising (PPC)

Pay-per-click (PPC) marketing is complex, collaborative, and iterative. It attempts to satiate three distinct appetites:

Searchers - People click on paid search ads more often than any other form of digital advertising. They don't mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs.Engines - The search engines are forced to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.Advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively seeking their product.


Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.


Social Media Marketing

Social media marketing can help with a number of goals, such as:• Website traffic• Conversions• Brand awareness• Creating a brand identity and positive brand association• Communication and interaction with key audiences


E-mail Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.


Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant, the network, the publisher, and the customer.


Affiliate Marketing

Cost Per Sale (CPA)A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost per sale or cost per acquisition (CPA).

Cost Per Lead (CPL)A visitor referred by the Affiliate completes a form on the Merchants web site. This payment structure is referred to as - cost per lead (CPL).

Cost Per Click (CPC)A visitor to the Affiliates web site clicks on a Merchant's banner and visits the Merchant's web site. This payment structure is referred to as - cost per click (CPC).

Affiliate marketing is internet advertising that allows any online business to affiliate themselves with web site owners (known as affiliates or publishers) using affiliate programs. Affiliates make money by generating sales, leads and traffic for the Merchants business. Merchants who sell goods and services online or seek other affiliate business activity typically use one of the affiliate program commission payment models below:


SEO Link Building

A brief link building definition is: The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.


SEO Link Building

A solid link building strategy is key for reaching SEO success. There are many different approaches you can take towards SEO link building, and we’ve organized an assortment of various link building techniques to help you with your SEO strategy.


Re-Marketing

The former refers to reaching back out to a potential customer who lands on your website, and “re” marketing to him or her by “re” showing them an ad. The latter is similar, but usually refers to going to a broker who “buys” lists (cookies) of people who have searched for a key term, or shown interest in a key product or service, and then you “re” target that person to your own advertisement. In both cases, remarketing / retargeting means following someone around the Internet and REshowing him or her your ad.


Re-Marketing

For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who've visted these pages as they browse sites across the Google Display Network.

What It Does

Remarketing lets you show ads to users who've previously visited your website as they browse the Web. When you use remarketing, you'll tag pages of your site that correspond to certain categories you want to promote.


Online Reputation Management

Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.


Online Reputation Management

Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore, it is difficult to track and address the source of the complaint.

Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch an Online Reputation Management campaign.


LetsNurture is here to consult and provide services with all types of

online marketing strategies

skype:letsnurture?call [email protected]

(+91) 7940095953 +44(01274) 271727

mailto:[email protected]

Online Marketing Services Presentation By Team Member

Internet

Transcript of Online Marketing Services Presentation By Team Member