Online marketing service introduction

Tong Wang Technology

Online Marketing Service Introduction

1. Online Marketing Strategy1. Online Marketing Strategy

2. Online Marketing Service Process– Execution of the strategy2. Online Marketing Service Process– Execution of the strategy

4. Company Background4. Company Background

Contents

3. Successful Cases3. Successful Cases

1. Online Marketing Strategy1. Online Marketing Strategy

The core of all business models is marketing. And, for Ecommerce, it is Online Marketing.

It is online marketing strategy that will decide the fate of an online business.

Online Marketing Strategies

The Golden Rule of Online Business

Why Choose Tongwang Technology

What can we do for you?What can we do for you?

1. Avoid Mistakes

Tong Wang Technology helps you avoid mistakes, detours, and make your money better spent.

2. Find a Quick Way to Success

Use excellent online marketing strategies to make your online business successful in your target market!

Three Stages of Online Marketing

1. Plan and build your website from the marketing perspective1. Plan and build your website from the marketing perspective

2. Promote website with the most effective method2. Promote website with the most effective method

3. Manage online marketing systematically and comprehensively3. Manage online marketing systematically and comprehensively

SEO(Search Engine

Friendly)

Humanization(User Friendly)

Marketing Function

Three critical factors of an excellent sales-oriented website

Three critical factors of an excellent sales-oriented website

What is a good website from the marketing perspective

SEO Factors

SEO FactorsSEO Factors

Domain Name, File Name

Select domain names and file

names that include keywords

Domain Name, File Name

Select domain names and file

names that include keywords

Link Structure

The link structure between different pages should be

reasonably designed

Link Structure

The link structure between different pages should be

reasonably designed

Keywords Layout

Ensure proper keywords layout in places, including

title, mete, content, alt, text link, etc.

Keywords Layout

Ensure proper keywords layout in places, including

title, mete, content, alt, text link, etc.

Humanistic Factors

Humanistic FactorsHumanistic Factors

Speed Factors

1. Space2. Program Code

Speed Factors

1. Space2. Program Code

Design Style

Webpage style should be

designed with user’s browsing

habit in mind

Design Style

Webpage style should be

designed with user’s browsing

habit in mind

Content Layout

Let user understand the

content and characteristics of the service in the

shortest time possible

Content Layout

Let user understand the

content and characteristics of the service in the

shortest time possible

Marketing FunctionMarketing Function

Marketing Function

Online Marketing Management System

Marketing result validation and analysis

Online Marketing Management System

Marketing result validation and analysis

Potential Customer Tracking System

80% deals are made after 5 times of tracking

Potential Customer Tracking System

80% deals are made after 5 times of tracking

Online Customer Service System

On-time service, increased conversion rate

Online Customer Service System

On-time service, increased conversion rate

Other Online Marketing Systems

Customized according to target market requirement

Other Online Marketing Systems

Customized according to target market requirement

Online Promotion MethodsOnline Promotion Methods

Selecting Best Promotion Channels

1. SEO1. SEO 2. PPC2. PPC 3. Affiliate Marketing3. Affiliate Marketing

4. Database Marketing

4. Database Marketing

5. Article Marketing5. Article Marketing 6. More…6. More…

Which is better for you?How to excel in business?

Which of the hundreds of website promotion methods is more appropriate for you? How can you achieve excellence in the market?Tong Wang Technology helps you find the answer!

Selecting Best Promotion Channels

The Key to the Best Online Promotion

Details

Knowing doesn’t mean having the proficiency to do it, and the details determine success or failure!

Every online promotion method involves numerous tactics and skills. The best promotion result can only be achieved by paying attention to all these details!

Systematic and Comprehensive Online Marketing Management

Online Marketing ManagementOnline Marketing Management

Marketing Result

Evaluation

Use tools to evaluate various

promotion methods and

conversion rate

Marketing Result

Evaluation

Use tools to evaluate various

promotion methods and

conversion rate

Potential Customer Tracking

Use e-magazine for long-term tracking of potential

customers

Potential Customer Tracking

Use e-magazine for long-term tracking of potential

customers

word of mouth marketing

Ask served customers to write service comments

to the website, keep track of and

manage the customers

word of mouth marketing

Ask served customers to write service comments

to the website, keep track of and

manage the customers

2. Online Marketing Service Process– Execution of the strategy2. Online Marketing Service Process– Execution of the strategy

Online Marketing Service Process

1. Website Diagnostic Analysis

1. Website Diagnostic Analysis

2. Formulate Optimization

Plan

2. Formulate Optimization

Plan

3. Make Promotion

Plan

3. Make Promotion

Plan

4. Training4. Training

5. Implementation

&Evaluation

5. Implementation

&Evaluation

6. ConsultationService

6. ConsultationService


Website Diagnostic Analysis

Based on a series of standards, Tong Wang Technology conducts systematic diagnostic analysis on the website in areas such as SEO and online marketing basis, then issues a “Website Diagnostic Analysis Report”.

Time Required: 1 Week

Formulate Optimization Plan

Work out a “SEO Implementation Plan based on SEO-related questions and the SEO strategies we have planned for you.

Time Required: 1-2 Weeks



Make Promotion Plan

According to the target market, your budget, and the executionability of your team, make the most feasible online promotion plan.

Time Required: 1 Week

Training

Training related personnel of your company, to make sure the plans will be carried out properly.

Time Required: 1 Day


Implementation & Evaluation

I Implementation

Carry out the marketing plans we made.


II Evaluation

1. How much did we spend?2. How many traffic (visitors) did we get?3. How many page views?4. How many potential customers did we get?5. How many of these potential customers turned to real customers ?6. How many repeated buying？7. How much profit we made totally？

Time Required: 1 year


Consultancy

Will give advice on any online marketing questions raised during the service term.


Service Charge:

CAD 100,000/Yearor60,000/Year + 20% of annual revenue.

Service Price

3. Successful Cases3. Successful Cases

Successful Cases

IT World (www.IT.com.cn)

Service Item: Online Marketing ServiceService Result: After adopting the online marketing strategy of Tong Wang Technology, traffic is increased by 1.5 million IPs/day by the end of 2005.

Successful Cases

Successful Cases

Paipai Network (www.paipai.com)

Service Item: SEOService Result: Natural traffic brought by SEO is increased by 10 times in a year, reaching 500,000IP/day.

ChinaTravelDepot.com （www.chinatraveldepot.com）

Service Item: Online Marketing ServiceService Result: Overseas traffic is increased by 15 times in merely three months’ time.

Successful Cases

Che168 （ www.che168.com ）IT168 （ www.it168.com ）

Service Item: SEOService Result: Through comprehensive and systematic SEO strategy, traffic is creased by 200,000 IPs per day, establishing its position among the top three in the IT industry portal and enterprise industry portal.

Successful Cases

Chinasq （ www.Chinasq.com ）

Service Item: Online Marketing Service Service Result: After comprehensive planning in network positioning, profiting mode and promotion strategy, its traffic increased from 4,000IPs/day to 100000IPs/day.

Successful Cases

iciba.com （ www.iciba.com ）

Service Item: Online Marketing Service Service Progress: Network diagnosis, optimization plan, SEO training and website promotion planning have so far been completed, and the daily traffic has increased from 200,000IPs to 900,000IPs.

Successful Cases

4. Company Background4. Company Background

Tong Wang Technology was first opened in 2003 by top online marketing/SEO expert, Mr. Wang Tong. The company focus on online business operation, internet marketing, Ecommerce, SEM, SEO, etc. We have provided online marketing services to more than 200 well-known companies in China, published several best-selling books on this field, and trained more than 1000 people on SEM/SEO.

Brief Introduction of Tong Wang Technology

Selected Works

《 SEO 秘笈》《海外推广教程》《网站运营研究》《搜索引擎营销》

Contact Info

Tong Wang Technology BeijingAddress: Room 1404~1405, Yufei Mansion, No. 42 Dongzhimenwai Avenue, Dongcheng District, BeijingTel: 86-10-82865151 MSN ： [email protected]: [email protected]

Websites of part of the company’s affiliates:www.tongwang.cnwww.seo.net.cn www.seo.org.cnwww.9955.net.cn www.9959.net.cn www.ufoer.com

Online marketing service introduction

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