Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct...
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Online Marketing. Or: How to reach the widest audience at the lowest cost. KCI Online Marketing Meeting October 27th 2009
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Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.
Transcript of Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct...
Online Marketing.Or: How to reach the widest audience at the lowest cost.
KCI Online Marketing Meeting
October 27th 2009
Why is this hype important to us?
Basically,
it’s not just a hype.
TV: 22,000,000
WEBSITE: 4,900,000
MAGAZINE: 2,400,000
TWITTER: 2,500,000
FACEBOOK: 1,000,000
76%Of US adults 18-24 uses Social Media
Research done by University of Michigan in March 2009Image by:
39%Of all US adults 18-24 share
photos, videos, presentations or other media online
Research done by University of Michigan in March 2009Photo by JD Pilgrim
39%
18%Increase of turnover at companies that used social media in 2008.
Research done by EngagementDB in July 2009
21%Of all medical patients
use Wikipedia to gather more information about
their illness.
Research done University of Michigan, March 2009
46%Of them uses other online health portals to get more
information.
Research done University of Michigan, March 2009
Research done University of Michigan, March 2009
People put a great amount of trust in the internet.
Would you put more trust in a company or in an actual human being?
Ok, but how should i get started?
1Keep an eye on things
2What do you want to achieve?
What is your primary objective?
Direct contact with your audience.
Content Creation.
Learning and innovation.
Drive more traffic to your website.
3Join the conversation.
Start your own Twitter or Facebook page.
Give advice on Twitter.
Give expert help on any social medium.
Connect technology to social media.
Create a Linkedin group for your company to share knowledge.
Use a microblog tool as a backchannel during an event.
Livestream this presentation.
Start your own Social Medium.
STOP!I can’t start doing ALL of that..
Ok.
So start here:
Research which blogs / social media are most relevant to your customers
And start with 3 projects.
Develop a content-strategy: What do you want to communicate?
Who will do the talking?
Develop Social Media guidelines
Develop a PR policy for blogs
Courtesy Shink Comm.
Watch this presentation again: slideshare.net/marjolijn
Or contact me on Twitter: twitter.com/marjolijn
