McKinley Media GroupSterling Mckinley

Reasons for Online Marketing

Companies need to be online for many reasons, and the most important one is that potential clients expect them to be online.

Online Marketing is a powerful tool - it allows companies to attract new clients, educate clients, and increase revenue.

What is Online Marketing Online marketing includes Website Design,

Social Media Marketing, Search Engine Optimization, E-mail Marketing and Online Video.

Its more than just a Website or a Facbook page

Anything you do to promote your business online.

Website DesignMany times your Website is the first

interaction potential clients have with your company, you want to make a good impression.

TipsKeep It SimpleBuild a Website for your clients not your

businessContent is King

Social Media MarketingSocial Media is about interacting with your

target demographic.The most widely used and effective social

media outlets, The Big Three: Facebook, LinkedIn, and Twitter.

TipsBe consistentBe relevantEncourage interaction

Search Engine OptimizationMaking sure your Website has a presences on

Google, Yahoo! & Bing.Over 70% of Website traffic comes from

search engines.

TipsContent is KingLocal SearchBuild up incoming links

E-mail MarketingIs communicating through email with your

customer base.Email is the 1# activity online, everybody

uses e-mail daily 75/25 Rule, Content Vs. Call to action

TipsBe short & to the pointDrive traffic back to your WebsiteSend information that interest your clients

Online VideoShort, entertaining and informative videos for

your company that spark interest  faster and more effectively than text or images.

YouTube is the 3# Website in the worldHas 2 Billion views a day more that NBC,ABC

& CBS combined

TipsUse video to educateIntegrate with Social Media

How do they all work together?• Think of you car: it has an engine, chassis,

body and wheels.

• Each of these alone performs one job and does it well, but when you put them together so they -can work as one system, you can go almost anywhere you want!

• Online Marketing works the exact same way, although your mileage may vary.

Resources Websitegrader.com

Tells you how to improve your Website

SterlingMckinley.comSimple Business and Technology Advice

www.theinternetdigest.net Online Marketing Advice

Contact

Sterling C. McKinleyInternet Consultant / Founder

www.MckinleyMediaGroup.com

Call: 410-630-1287 Ext. 1Office:8830 Orchard Tree LaneSuite A, Towson MD 21286