Online Marketing for Farmers: Part 2

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SELLING THE FARM Online Marketing for Beginning Farmers APRIL 2014

description

Online Marketing: This slide deck provides an overview of online marketing for farmers, including three types of online marketing, as well as characteristics of online marketers and online users.

Transcript of Online Marketing for Farmers: Part 2

Page 1: Online Marketing for Farmers: Part 2

SELLING THE FARMOnline Marketing for Beginning Farmers

APRIL 2014

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ONLINEMARKETING

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SOCIALMORE THAN JUST

MEDIAOnline Marketing > Fundamentals

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3TYPES

Online Marketing > Fundamentals

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CONTENT

SEARCH

SOCIAL

Online Marketing > Fundamentals

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The Online Marketer

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THENEW MARKETER

+Artist Scientist

Online Marketing > Fundamentals > Marketer

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WriterPhotographerDesignerCurator

ARTIST

Online Marketing > Fundamentals > Marketer

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SCIENTISTAnalystResearcherEngineerAccountant

Online Marketing > Fundamentals > Marketer

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The Online User

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EVERYUSER ISDIFFERENT

Online Marketing > Fundamentals > Users

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BUT ONAVERAGE...

Online Marketing > Fundamentals > Users

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2 HOURS A DAYthey spend

plugged in

Online Marketing > Fundamentals > Users

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65% OF THE TIME and connect through

a mobile device

Online Marketing > Fundamentals > Users

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WHAT DO THEY DOON THERE?

Online Marketing > Fundamentals > Users

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SAME THINGYOU DO!Online Marketing > Fundamentals > Users

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CONNECT

READ

EMAILSHOP

Online Marketing > Fundamentals > Users

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Q & A

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Kristi Waits & Thomas [email protected]

www.secondcupmedia.com802.917.2108