GETTING THE MOST OUT OF YOUR ONLINE PRESENCE• Your online marketing tool

• What is the future of the Internet?

• Pushing Forward

CLOSING THE LOOPHow do you take someone who visits your website from a casual visitor…

to a believer,

to a client…

to an evangelist for your company?

IT’S ALL ABOUT ENGAGEMENT• But how can you actively engage your online visitors?

• Content Personalization

• Lead and Engagement Scoring

• Email Marketing

• Intriguing Content and a Call To Action

• Tie-in Social Media as an important piece of the puzzle

MAKE GOOD DECISIONS• Web Analytics

• A/B and Multivariate Testing

• Campaign and Conversion Management

• Contact Management

• Marketing Automation

PERCEPTION IS REALITY• Why don’t people see us the way WE see us?

• I know we can play in the markets with our competitors.

• We have the respect of our peers.

• We can change perception to gain those clients.

• Perception becomes reality when beliefs and values intersect.

“We see things not as they are, but as we

are.” ~H.M. Tomlinson

R.O.I. IS NOW R.E.A.L.• Everything is quantifiable

• Leads and conversions can be accurately tracked

• Campaigns can be tightly managed

• Things can be changed if they are not working

• Automation reduces errors and cost

THE FUTURE IS NOW• It’s the content, not the platform

• Agility of design guarantees good results

• Knowing your audience has its advantages

• The future is yet to come…

• Thanks a lot Steve Jobs

GETTING IT DONE• A good, hard look and a shared understanding of the problems

• Research saves time in the long run

• Strategy gets us to where we want to be

• Concept to provide a solution to goals and needs

• Interface – framework, brand and structure

• Documentation, Training and Support = Success

THANKS FOR YOUR TIME!