Online Marketing at the RSC - presentation for Association of British Orchestras
14
Amy Clarke, Marketing 1 Online marketing at the RSC Amy Clarke – Marketing Officer (Corporate)
-
Upload
amyclarkeuk -
Category
Business
-
view
342 -
download
0
Transcript of Online Marketing at the RSC - presentation for Association of British Orchestras
Amy Clarke, Marketing 1
Online marketing at the RSCOnline marketing at the RSCAmy Clarke – Marketing Officer (Corporate)Amy Clarke – Marketing Officer (Corporate)
Author’s name, Department 2
Online marketing at the RSCOnline marketing at the RSC
Facebook advertising
Facebook check ins
Facebook Deals
Google adwords
Facebook advertising
Facebook check ins
Facebook Deals
Google adwords
RSC on FacebookRSC on Facebook
Author’s name, Department 3
RSC – 25,219 likes
RSC Open Stages – 808 likes
RSC Teachers – 480 likes
Author’s name, Department 4
The RSC Key – 1,213 likes
World Shakespeare Festival – 739 likes
Matilda The Musical – 6,208 fans
Facebook AdvertisingFacebook Advertising
Market Place Ads
- Set up yourself
- Pay as you go
- Target ad to Facebook users by: age, gender, geographic, interests
- Adjust campaign as you go along
- Run targeted campaigns for different segments
- Integrate into your overall campaign plan
Market Place Ads
- Set up yourself
- Pay as you go
- Target ad to Facebook users by: age, gender, geographic, interests
- Adjust campaign as you go along
- Run targeted campaigns for different segments
- Integrate into your overall campaign plan
Author’s name, Department 5
TargetingTargeting
Author’s name, Department 6
Examples of Market Place adsExamples of Market Place ads
Author’s name, Department 7
Premium AdsPremium Ads
Interactive – using videos or polls to promote a brand Bigger brands Allow user to interact with brand directly on Facebook Same targeting as Market Place ads Minimum spend of £10,000(!) RSC will trial Premium Ads with The Heart of Robin
Hood video trailer
Interactive – using videos or polls to promote a brand Bigger brands Allow user to interact with brand directly on Facebook Same targeting as Market Place ads Minimum spend of £10,000(!) RSC will trial Premium Ads with The Heart of Robin
Hood video trailer
Author’s name, Department 8
Facebook Check Ins & DealsFacebook Check Ins & Deals
More people now using social media on the go, from mobile devices
Someone checking in to your venue, concert or performance are promoting you to their Facebook friends
Check to see if you already have a “places page” and whether people are checking in
More people now using social media on the go, from mobile devices
Someone checking in to your venue, concert or performance are promoting you to their Facebook friends
Check to see if you already have a “places page” and whether people are checking in
Author’s name, Department 9
Author’s name, Department 10
Facebook DealsFacebook Deals
Special offer for audience members who “check in” Redeemable in the venue straight away Promote the Deal in the venue (or via Facebook
Ads!) to encourage check ins Currently available only to businesses working with
Facebook, although expected to be rolled out to all businesses soon (as in the US)
RSC going to trial Facebook Deals next month
Special offer for audience members who “check in” Redeemable in the venue straight away Promote the Deal in the venue (or via Facebook
Ads!) to encourage check ins Currently available only to businesses working with
Facebook, although expected to be rolled out to all businesses soon (as in the US)
RSC going to trial Facebook Deals next month
Author’s name, Department 11
Google AdwordsGoogle Adwords
Worth considering if you struggle to appear organically in Google searches
Google offer free trial vouchers, free tutorials and tailored advice once you’ve set up a campaign
Start with a small spend to experiment Worth allocating time to using the tools, exploring
what’s available and how it works Recommend checking and adjusting your campaign
as you go along – change key words, select negative key words
Worth considering if you struggle to appear organically in Google searches
Google offer free trial vouchers, free tutorials and tailored advice once you’ve set up a campaign
Start with a small spend to experiment Worth allocating time to using the tools, exploring
what’s available and how it works Recommend checking and adjusting your campaign
as you go along – change key words, select negative key words
Author’s name, Department 12
Author’s name, Department 13
Thank you!
@amyclarke_uk
www.culturaltweeters.blogspot.com
Thank you!
@amyclarke_uk
www.culturaltweeters.blogspot.com
Author’s name, Department 14
