Online Marketing
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How Your Local Business Can ATTRACT and KEEP Customers Through Online Marketing Online Marketing: The Ultimate Local Customer Connection Tool Presented By: Robert Leisk [email protected] www.spancept.com
description
Did you know that 85% of consumers search for local products and services online and most of them never scroll past the first page? 50% of online shopping time is spent on researching products and services with 90% of them resulting in offline brick and mortar purchases. Social Media is HOT with roughly 2 billion users worldwide. Online videos are taking over with millions of views every month. Internet Technology is GREAT, But It Has Caused Problems for Small Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With powerful tools such as: Local Search, Social Media, Online Videos, Reputation Management and Email Marketing; your business can utilize the power of online marketing to generate more leads, sales and customers. Contact us for more information about how online marketing can help you connect with your local customers. http://spancept.com/ [email protected]
Transcript of Online Marketing
How Your Local Business Can
ATTRACT and KEEP Customers
Through Online Marketing
Online Marketing:
The Ultimate
Local Customer
Connection Tool
Presented By: Robert Leisk
www.spancept.com
Table Of Contents
1 Online Marketing Facts & Trends
2 Problems Businesses Face
3 Why Online Marketing?
4 Potential Online Profit Boosters
Local Search has EXPLODED:
85% of consumers search for local products
and services online
75% of searchers never scroll past the first
page
Almost 250 million searches are performed
per day on GOOGLE alone
Online Marketing Facts & Trends Every Business Should Know About
Local Search has EXPLODED:
90% of online commercial searches result in
offline brick and mortar purchases
Business online ad spending is on the incline
and expected to reach $35 billion by 2015
50% of online shopping time is spent on
researching products and services
Online Marketing Facts & Trends Every Business Should Know About
Local Search has EXPLODED:
54% of Americans have switched from the
phone book to the internet for local searches
82% of local searchers follow-up with an
in-store visit
61% of local searches result in purchases
Online Marketing Facts & Trends Every Business Should Know About
Social Media is HOT:
Facebook has nearly 850 million users
Twitter has over 450 million users
Google Plus has nearly 400 million users
LinkedIn has over 150 million users
Pinterest has over 10 million users
These are just the top 5…
there are MANY more
Online Marketing Facts & Trends Every Business Should Know About
Online Videos are Taking OVER:
YouTube is the 2nd largest search engine –
right behind Google
Online video accounts for 50% of all mobile
traffic
179 million U.S. users watched nearly 38
billion online videos in February 2012
Online Marketing Facts & Trends Every Business Should Know About
Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
What Are Consumers
Doing Online?
Watching Videos – 71% Reading Content – 90%
Using Email – 92% Shopping – 71%
Internet Technology is GREAT, But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Local Search • Social Media • Online Videos & More!
• Yellow Page Books • Newspaper Ads • TV Commercials
What Does This Mean for Your Business?
You Should :
1. Put your business in front of your target audience online
2. Spend your marketing dollars where they can yield the best returns
3. Utilize the power of online marketing to stay connected to your local market
Could Online Marketing Be The Missing
Piece of the Puzzle for YOUR
Small Business?
Online Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
Build Your Brand
Connect with Local Consumers
Generate New Leads
Generate Repeat, Loyal Customers
Why Online Marketing? It’s POWERFUL For Helping You…
Potential Online Profit Boosters
Email Marketing
Reputation
Management
Online Videos
Social Media
Local Search
(SEO) Help Consumers Easily Find Your Business
Engage and Build Customer Relationships
Captivate Your Audience and Hold Attention
Take Control of Your Brand’s Image
Stay in Touch with Your Prospects and
Customers
Strive for high rankings in the search results when
consumers are online searching for your type of product
or service
Fully optimize your website with both onsite and offsite
optimization techniques - including thorough keyword
research
Claim, verify and optimize all of your local directory
listings, including Google+ Local
Local Search (SEO)
Make sure your business has a profile on the top
social media sites, such as Facebook, Twitter,
LinkedIn, Google+, and Pinterest
Engage with your social media audience frequently
without going overboard
Address any of your followers concerns
Keep your followers satisfied with useful content
Social Media
Create videos to place on your website, blog,
social media profiles, and video sharing sites
Videos can be commercial style, tutorial style,
informational style, or any other style that fits
your business
Online videos can help increase website
rankings and exposure – as well as conversion
rates
Optimize your videos for best results
Online Videos
What your customers say about your online
can HURT or HELP your business
tremendously
Stay on top of what is being said about your
business online
Build trust and show that you care by promptly
responding to customer feedback
Protect your brand’s image by consistently
building positive online content about your
company
Online Reputation Management
Your website should be attractive, professional,
easy to navigate, and full of conversion tools
Should include some way to capture visitors’
information, such as email address, mobile
phone number, etc.
Should have a strong call to action on every
page
Should have fresh, relevant content added on a
consistent basis – a blog works well
Proper Website Design
Affordable and dependable
Build a relationship with subscribers
Easily convert subscribers into repeat buyers
Great way to keep in touch with customers
Email Marketing
QUESTIONS ANY
Thank You For Viewing Our Online Marketing
Presentation!
If You Would Like More Information About How You Can Lower
Advertising Costs and Boost Profits at the Same Time,
Contact Me Today!
Spancept Inc.
Robert Leisk
www.spancept.com
