Online Marketing 101

Online Statistics• Report from Neilson Online in December 2009

there were 240 million (77.3%) Americans using the internet. Each MONTH, each US internet user averages 50 internet sessions, over 86 website visits and over 2,600 web pages views.

• Which means…12 BILLION internet sessions, 20 BILLION website visits and 624 BILLION web pages are viewed each month in the US.

• Google serves results for 64% of these searches

• 81% of consumers on the Internet find products and services by using search engines. 

SEOSearch Engine Optimization

SMOSocial Media Optimization

SoMeSocial Media Marketing

SEMSearch Engine Marketing

(PPC)

OptimizeEngage

Analyze

Listen

All Businesses Need a WebsiteSmall businesses struggle with the idea of the necessity of a web site. They often ask if they aren’t selling something that can be purchased online, then why invest the time and money into a site.

Here are 5 reasons all businesses need a site:

• Visibility• Reach• Customer service• Competition• Credibility

I Have A Web Site. Now What?

Online Marketing Tactics

1. SEO/Organic Site Traffic

Development

2. Link Development

3. Social Media Optimization

4. Video and Podcasting

5. Blogging

6. SEM/ Paid Search Marketing

Tactics

7. Web Analytics

Search Engines

Search Engine Optimization In addition to a site that looks good with helpful and useful information that is easy to navigate, it is important that your web pages are designed to help Search Engines index each page of your site. SEO should be at the core of your overall internet marketing strategy. It's one of the most inexpensive and effective approaches available.

What keywords are you targeting?

What would you Google?

How would your mother find you in the phone book?

Keyword Research Tools

Search Engine Optimization

Is your web site optimized?

First, Go to the Source (code that is)

Have you submitted your website?

Search Engine Optimization

Link Development

Have you Listed/Linked Your Business?

New Orleans Area Listing Opportunities :

WWL TV - www.wwltv.com

WAFB - http://www.wafb.com Nola.com - www.nola.com

Stay Local - www.staylocal.org Louisiana Weekly - www.louisianaweekly.com

Gambit Classifieds- www.bestofneworleans.com StayLocal – www.staylocal.org

Social Media Optimization

Social Media Optimization

How do I engage in the conversation?

Relationships and memberships Cocktail party etiquette Brand or product mentions

What are people saying about you?

Listen to the conversations Choose your voice Optimize everything for your targeted

keywords

Twitter.comA free social networking and micro-blogging service, that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them.

Twitter has been used as a tool to connect groups of people in critical situations.

Research reported in New Scientist magazine in May 2008 found that blogs, maps, photo sites and instant messaging systems like Twitter did a better job of getting information out during emergencies than either the traditional news media or government emergency services.

Facebook.comA free social networking service, that allows its members to develop pages and profiles with content including calendar of events, textual content and photos. There are many applications and plug ins that can be used to enhance this social site.

Gives you a human connection with photos and conversations.

Can be used as another website with great search advantages and easily updated content.

Think of it as personalizing your desk, Only display on your profile what you’d put on your desk.

Facebook can help create connections and personalzied conversations. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship.

Align yourself with groups related to your industry or region for networking. Use search function to look for industry related or geographic groups.

Video and Podcasting

BloggingBlogging is a great way to get fresh content, promote events or services and can tell a story or show your expertise or opinion. Blogs do not have to be novels or professionally written and are meant to be conversational and offer the consumer value and opinion. Blogs help you connect and humanize your brand

Top 5 Tips to Blogging

1. Is it easy to read with clearly defined content?2. Are there pictures and links to add value to the blog?3. Is it worth reading?4. What value do you offer I can’t find elsewhere?5. How does it relate to your business?

SEM/Paid Search Marketing

Search Engine Marketing (SEM) – Paid Search Results

Keyword Bidding (Google AdWords, AOL Search Marketing)

Paid Banner Placement

Paid Search Results

The Power of

Google Analytics is a free tool provided by Google that provides an easy to use application showing the breakdown of traffic behavior to your website – how visitors found your site and what they do when they get there.

Analytics is applied to a site with an easy to generate Javascript code that you add to all pages to track user behavior.

You can track all online sources including search engine referrals, paid search terms, email blasts, paid banners and more.

More Online Statistics 38 % of C-Level Executives say web is the most

important source of information (Forbes)

The average person is spending as much leisure time online as in front of the television.

1/10th of 1% of web viewers is now over 1 million people

Summary• Build your website to be optimized for search and use

other search optimization tactics as you can to increase rankings.

• Utilize the many online tools available to increase brand exposure and help use your website as a sales tool.

• To best know how to improve your website you must understand what visitors are doing on your site.

• Use analytical data to help develop your target and online offerings.

• You don’t have to know how to do it, you have to understand how to talk about it and how to manage it.