Philippine Online Video Trend 2014: Why the future rests on Livestream TV, VOD and Mobile Viewing.

by Martin Andanar

Resources: Global Video Index 2013, Google Analytics and Internal Server Analytics

During the last quarter of 2013, Ooyala, one of the top OTT Turn Key Solutions Company in the United States, reported that Live Sports, Breaking News, Live linear streaming and special events enjoyed the major draw for their 200 million viewers across the globe.

In the same study, it showed that mobile live stream viewing was 1.5x longer than VOD, while tablet live stream viewing was 2x longer than VOD. According to Ooyala, based on the rate it is fast increasing, mobile viewing could make up half of all online video viewing by 2016!

I made a parallel analysis of our own internal data and was not surprised by the similar trend it showed; a rise in online live linear video consumption, an apparently irreversible trend of mobile and tablet eating up pc video consumption and VOD’s helping make online viewing a phenomenal habit.

News5 Everywhere’s exponential online growth (almost 45 million unique views already for July alone) gave us unique insights and discoveries how to deal with the online video landscape in our market. Our gains (cited recently at the recent Broadcast Asia OTT and Next Generation Tv Convention) are happening even without leveraging the millions of Smart and Sun subscribers. What more if we tap into our hotspots and millions of mobile users of parent company, PLDT? That will be opening the floodgates of online eyeballs!

Martin AndanarHead & Project DeveloperNews5EverywhereTv5 Everywhere

Resources: Global Video Index 2013, Google Analytics and Internal Server Analytics

Platform Insights:Prepared by Martin Andanar, Head of News5 Everywhere

1. Online Live Tv channels are the most watched channels on News5 Everywhere.

2. At almost 90% viewership, Longtail Content (VOD/AOD) will continue to be a major contributor to overall online platform performance.

3. There seems to be a “direct proportional correlation” between Online Live Tv viewership and time spent on the channel.

4. Online Live Tv attracted over 11 Million Views during the first year of operation. The trend shows continuing growth with over 1.5 million combined views for the month May.

Online Live Linear: ViewershipFirst 12 months of Operation

Out of 31,278 site pages, “Aksyon Tv Live” channel placed first as the most viewed channel in the platform with 5.2 million page views or 5.2%. “Tv5 Live” channel came in second with 4.9 million

page views or 4.9%. Sports5 Live channel came in third with 896k page views or .89%.

The remaining 89% represents the longtail (31,275 on demand audio and videos).

0

1500000

3000000

4500000

6000000

Aksyon Tv Live (5.2%) Tv5 Live (4.9%) Sports5 Live (.89%)

896,214

4,934,2165,236,310

May 1,2013 to April 30, 2014

Resources: Google Analytics & Internal Server Analytics

Online Live Linear Viewing : Average Minutes Per Session

May 1, 2013 to April 30, 2014 (First Year of Operation)

Consistent with Online Live Tv Viewership, viewers also spend more time on Aksyon Tv Live, followed by Tv5 Live and Sport5 Live.

Sports55.38

Tv56.24

Aksyon Tv7.03

Aksyon Tv Tv5 Sports5

Resources: Google Analytics & Internal Server Analytics

Online Live Linear: Aksyon Tv ViewershipFirst 12 months of Operation

Aksyon Tv Live enjoys more online viewers than Tv5 from May 2013 to January 2014. The drop of viewers from February to April is attributed to PBA’s move to Tv5 Live.

0

250000

500000

750000

1000000

May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr

659,816618,534

553,035

977,060

803,732

523,756

219,147172,933198,777

145,13388,624

18,542

May 1,2013 to April 30, 2014

Resources: Google Analytics & Internal Server Analytics

Online Live Linear: Tv5 ViewershipFirst 12 months of Operation

The spike in Live Viewership from February 2014 to April 2014 is due to PBA’s move to Tv5 Live. Although the games are shown on both channels, it is more promoted on Tv5.

0

375000

750000

1125000

1500000

May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr

1,023,715

820,079

1,366,502

473,460

252,601

417,534

241,263115,503

214,710

48,69921,0946,762

May 1,2013 to April 30, 2014

Resources: Google Analytics & Internal Server Analytics

Online Live Linear: ViewershipMay 1-31,2014 vs June 1-30, 2014

Online Live Tv viewing growth continues for May and June. May 2014: Out of 14,507 site pages, the “Tv5 Live” page placed 1st as the most visited channel in the platform with

421,707 page views or 4.13%. “Aksyon Tv Live” channel second with 162,627 page views or 1.59%.

The remaining 94.28% represents the longtail (14,505 on demand audio and videos).

0

500000

1000000

1500000

2000000

Tv5 Live (4.13%) Aksyon Tv Live (1.59%)

451,881

1,173,715

May 2014 June 2014

Resources: Google Analytics & Internal Server Analytics

1,900,000

700,000

5.38% 2%

Online Live Linear Viewing : Average Minutes Per Session

May 1 -31, 2014

Consistent with Online Live Viewership for May, viewers also spend more time on Tv5, followed by Aksyon Tv.

Aksyon Tv4.14

Tv55.31

Tv5 Aksyon Tv

Resources: Google Analytics & Internal Server Analytics

Platform Insights:

1. Wireless viewing (Mobile + Tablet) overtook desktop viewing on the 10th month of operation. The trend continues to date.

2. Though more and more online video consumers are moving to wireless devices, viewers still spend more “time” on the desktop,

followed by tablet and mobile.

Resources: Google Analytics & Internal Server Analytics

Online Live Linear Viewing : Desktop vs Mobile vs Tablet

First 9 Months of N5E Operation

Desktop Viewing dominated wireless viewing (mobile + tablet) during the first 9 months of operation (May 2013 to January 31, 2014).

0

10000000

20000000

30000000

40000000

Desktop (64.25%) Mobile (26.8%) Tablet (8.95%)

4,301,348

12,880,015

30,758,246

May 1, 2013 to Jan 31, 2014

Resources: Google Analytics & Internal Server Analytics

Online Live Linear Viewing : Desktop vs Mobile vs TabletLast 3 Months of First Year of N5E Operations

Wireless Viewing (Mobile + Tablet) overtook desktop viewing by February 2014. This trend looks irreversible as smart phones and tablets continue to flood the market and wireless connectivity

improves .

0

7500000

15000000

22500000

30000000

Desktop (44.55%) Mobile (42.11%) Tablet (13.34%)

7,021,979

22,166,08323,450,463

Feb 1, 2014 to April 30, 2014

Resources: Google Analytics & Internal Server Analytics

Desktop vs Mobile vs Tablet : Average Minutes Per Session

May 1, 2013 to April 30, 2014 (First Year of N5E Operation)

Viewers tend to view longer on desktop, followed by tablet and mobile. Longer viewership can be attributed to connection speed and screen size experience.

Mobile2.13

Tablet3.29

Desktop4.33

Desktop Tablet Mobile

Resources: Google Analytics & Internal Server Analytics