Online Insights Seminar
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Transcript of Online Insights Seminar
Listening to the conversation
Employer brands: the opportunities and threats of the social media
What are we talking about?
•Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Wikis, other participatory / user-
generated media•Virtual Worlds
Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very much c) Facebook is blocked to our employees.
What would be the point? d) I don’t want my recruitment ads appearing
on inappropriate personal pages e) I haven’t got the budget or the time to
manage thisf) All of the above reasons, plus another 100
there isn’t space to list
Why must my organisation actively participate in the social media?
You’re already involved
Why is this stuff important?
Why is this stuff important?
•Your target audience is listening •Brand perception•Internal morale / behaviours•Damage to your digital DNA
Why is this stuff important?
•Your target audience is listening •Brand perception•Internal morale / behaviours•Damage to your digital DNA
•The social media offer us unprecedented opportunities to connect and engage with talent
•It’s the future
Start listening.
So, what is the single most important thing you can start doing tomorrow?
Advanced social media tracking and reputation monitoring
Develop a strategy
And then?
How can you use these channels to develop one to one dialogue?
• Conversation not interruption • Trust your people
• The most compelling conversations happen when you’re not present.
Key points
In conclusion:
•Risk is outweighed by opportunity
•Develop an achievable roadmap
•Be authentic
Thanks for listening
* Slideshare.net/CarveConsulting * CarveConsulting.com/blog* LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting