ONLINE GROWTH TRACK

Post Launch Success: Building the Right Team and Processes

Karthik Chidambaram, Founder & CEO, DCKAPBart Jensen, VP of Client Services & Consulting, DCKAP

Day 2 on Magento

1. Process & skill sets needed to run your Magento store – map to your organization

2. Benchmark - Case Studies

Thank You!

Thank You!

About You?

New Platform – Lots at Stake• Blockbuster

DevelopmentLife Cycle

Life Cycle - Where to Start

Support = Ongoing Process

Manage Hosting

Manage Magento StoreNew Functionality

Site Maintenance

Front End Development

Merchandising

Measure

More Technical

SKILL SETSD

aily

Te

am Im

pac

t (l

ow

to

hig

h)

More Business

Technical Architect

Developer

Q.A. Manager

Front End Developer

UI/UX

Technical MarketerMagento Administrator

eCommerce/Project Manager

Skill Set - Map

Map to your people to your team and strategy

Can Do

Ability + Potential

Experience

Will Do

Values aligned?

Motivation?

Fit

Organization

Good partner?

A Look Inside

Benchmark - Case Studies

E-commerce Manager

ERP Developer

PHP Developer

QA Manager

Data Entry

Case Study 1

Branded ManufacturerHeavy B2B but Multi-channelSteady Growth

Case Study 2

B2B ManufacturerBroad product line

Front End Developer System Admin. E-commerce Manager Magento Admin.

Technical Architect ERP Developer PHP Developer QA Manager

Magento Support

Front End Developer

Developer

UI/UX + System Admin.

QA Manager

Admin/Data Entry

Case Study 3

Under $5MMMulti-channelPrimary direct to Consumer

Case Study 4

Brick & Mortar + WebsiteHeavy mobile

E-commerce Manager

Developer QA Manager

Data EntryTechnical Marketer

Front End Developer UI/UX Specialist

Case Study 5

Content site with a small shop

E-commerce Manager

QA Manager

Front End Developer

System Admin.

Case Study 6

B2C, ~$5MMOnline Pure-PlayFast Growth

E-commerce Leader

Front End DeveloperDeveloperTechnical Architect

UI/UX Graphic Designer

Udi Shamay’s Key Points (paraphrased)

Align GoalsIdentify and resolve conflicting

priorities in advance

Insist upon transparent, open communication

Accountfor all Roles

Clear line of sight to 1 person responsible for each

Keep focuson the situation at hand

Thanks Again -

for coming to this Event and our session!