Online grenache survey june 2010

On-line Wine Survey

by Julia Sevenich A survey with the support of a specialized online-platform for questionnaires was created and links to the questionnaire were posted by the author to her wine groups through the social medias facebook, twitter, and linkedin as well as on the wine blog “Uncorked in the Alps”. The author has a total of approximately 1,500 wine-interested followers on these social media that could potentially follow the link to the survey and share it with others. The survey was a questionnaire with two pages, each page with five sections comprised of open and closed questions. The questions on the first page were either demographic or general questions about opinions of the 10 most planted red wine grape varieties in the world. It was not until the second page that it became clear that the questionnaire was about Grenache/Garnacha. It was not possible to return to the first page to change answers once the second page was reached. The field time was defined at just over 3 weeks with the questionnaire available for online participation from May 11th, 2010 to June 4th

The survey was conducted with the support of the online platform “Survey Monkey” found at

, 2010. 154 people participated in the questionnaire.

www.surveymonkey.at. The questions can be divided into three themes: demographic, comparative attitudes and opinions of the world’s top 10 red wine grape varieties (including Grenache/Garnacha), and opinions and attitudes about the styles, qualities and potential of wines made from Grenache/Garnacha. Section I – demographic Questions 1 and 2 were open questions about the place of residence and general relationship to wine. 154 people took part in the survey 83.1% completed all sections and all answers. 70.1% of the participants defined themselves as wine professionals. Country of residence Number of Participants Percentage of

participants

Austria 69 45 USA 27 17.5 South Africa 14 9 France 9 6 UK 8 5 Spain 6 4 Germany 6 4 Israel 6 4 Portugal 4 2.5 Australia 4 2.5 Norway 1 0.5 The high number of participants from Austria can be explained as that being the country of residence of the author of the survey. All though the survey was sent out anonymously as a “wine survey for non-commercial academic purpose” and

http://www.julia7ich.com/�

http://www.surveymonkey.at/�

went to the international social network of the author, original recipients were primarily from Austria. Section II – Comparative attitudes and opinions of the world’s top 10 red wine grape varieties In the next three question groups, 3-5, the familiarity and general assessment of Grenache was compared with Cabernet Sauvignon, Merlot, Pinot Noir, Syrah/Shiraz, Tempranillo, Sangiovese, Nebbiolo, Carignon, and Monastrell/Mouvèdre. 76% of participants were familiar with Grenache/Garnacha. The variety rated 7th as the most favoured of the 10 varieties. Grenache/Garnacha rated 4th

, behind Pinot Noir, Cabernet Sauvignon and Syrah as offering the most versatility in styles.

Section III – Awareness and Image Assessment of Grenache/Garnacha Question groups 6-10 were pointed directly toward Garnacha/Grenache and further explored participants’ awareness and image assessment of the varieity. Question groups 7 and 8 were focused in particular on attitudes towards the styles, qualities and potential of wines made with Grenache. These two question groups were posed to be answered with a five step Likert scale and numbered 1-5 to comprise a quasi-metric scale. The neutral third step was interpreted as the arbitrary zero point. This made a classic univariate analysis with a mean value possible (Rossmann 2009). Conclusion This survey shows a generally good awareness of Grenache/Garnacha as a variety. Among participants it was particularly well-known as a blending partner in dry red wines. It was lesser known as a single varietal wine, a fortified wine, sparkling wine and even as a rosé. It appears that increasing the awareness of the versatility in styles of Grenache/Garnacha, it’s ability to pair well with a large spectrum of foods and its good quality for price ratio could be keys to increasing its popularity and profile.

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Wine Survey for Non-Commercial Academic Purpose

1. Please tell us your country of residence.

Response

Percent

Response

Count

Country: 100.0% 154

answered question 154

skipped question 0

2. What is your relationship to wine?

Response

Percent

Response

Count

I do not drink wine. 0.6% 1

I am a wine consumer. 39.0% 60

I am a wine professional. 70.1% 108

Other (please specify) 5.2% 8


skipped question 0

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3. With which of the following grape varieties are you familiar?

Response

Percent

Response

Count

Cabernet Sauvignon 94.8% 146

Merlot 92.9% 143

Pinot Noir 91.6% 141

Syrah/Shiraz 89.6% 138

Tempranillo 79.9% 123

Garnacha/Grenache 76.0% 117

Sangiovese 83.1% 128

Nebbiolo 77.3% 119

Carignan 62.3% 96

Monastrell/Mouvèdre 63.6% 98

none of the above 1.3% 2


skipped question 0

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4. Rate the following grape varieties in order of your preference with 1 being your most favoured and 10 your least favoured variety.

1 2 3 4 5 6 7 8 9 10Rating

Average

Response

Count

Cabernet Sauvignon18.2%

(26)23.8%

(34)

9.1%

(13)

7.7%

(11)

8.4%

(12)5.6% (8)

7.7%

(11)

9.1%

(13)6.3% (9) 4.2% (6) 4.24 143

Merlot7.2%

(10)6.5% (9)

11.5%

(16)13.7%

(19)

12.2%

(17)

11.5%

(16)

11.5%

(16)

11.5%

(16)

10.1%

(14)4.3% (6) 5.46 139

Pinot Noir32.2%

(46)

11.9%

(17)

11.9%

(17)

9.8%

(14)

11.2%

(16)

9.1%

(13)3.5% (5) 4.2% (6) 2.8% (4) 3.5% (5) 3.59 143

Syrah/Shiraz18.8%

(27)

15.3%

(22)

16.7%

(24)

12.5%

(18)

9.7%

(14)

8.3%

(12)

9.7%

(14)3.5% (5) 4.2% (6) 1.4% (2) 3.95 144

Tempranillo 3.0% (4) 6.7% (9)9.6%

(13)

12.6%

(17)

12.6%

(17)17.0%

(23)

16.3%

(22)

12.6%

(17)5.2% (7) 4.4% (6) 5.67 135

Garnacha/Grenache 6.8% (9) 6.1% (8)9.1%

(12)

8.3%

(11)

7.6%

(10)

13.6%

(18)

9.8%

(13)16.7%

(22)

14.4%

(19)

7.6%

(10)6.07 132

Sangiovese 3.7% (5)8.1%

(11)

11.9%

(16)20.7%

(28)

20.0%

(27)

8.9%

(12)

11.1%

(15)5.9% (8)

7.4%

(10)2.2% (3) 5.06 135

Nebbiolo 6.6% (9)14.7%

(20)

13.2%

(18)

9.6%

(13)

11.0%

(15)15.4%

(21)

8.8%

(12)

8.8%

(12)5.9% (8) 5.9% (8) 5.06 136

Carignan 3.2% (4) 4.0% (5) 6.5% (8) 0.8% (1) 5.6% (7) 6.5% (8)8.1%

(10)

10.5%

(13)

18.5%

(23)36.3%

(45)7.71 124

Monastrell/Mouvèdre 4.7% (6) 3.9% (5) 5.4% (7) 6.2% (8) 4.7% (6) 5.4% (7)13.2%

(17)

10.9%

(14)

20.2%

(26)25.6%

(33)7.26 129


skipped question 3

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5. Which of the following varieties offers the most diversity in styles?

Response

Percent

Response

Count

Cabernet Sauvignon 23.3% 34

Merlot 3.4% 5

Pinot Noir 24.7% 36

Syrah/Shiraz 21.9% 32

Tempranillo 4.8% 7

Garnacha/Grenache 13.0% 19

Sangiovese 7.5% 11

Nebbiolo 0.7% 1

Carignan 0.7% 1

Monastrell/Mouvèdre 0.0% 0


skipped question 8

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6. In which of the following wines is Grenache/Garnacha an important component:

Response

Percent

Response

Count

Bordeaux 5.0% 6

Priorat 58.7% 71

Chianti 1.7% 2

Rioja 47.1% 57

Valpolicella 0.8% 1

Châteauneuf-du-Pape 76.9% 93

Australian GSM 51.2% 62

Cannonau di Sardegna 30.6% 37

Tavel 34.7% 42

Banyuls 43.8% 53

Port 3.3% 4


skipped question 33

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7. Please check the box to the extent that you agree or disagree with the following statements about Garnacha/Grenache.

strongly disagree disagreeneither agree or

disagreeagree strongly agree

Rating

Average

Response

Count

Garnacha/Grenache is one of the

great classic grape varieties for

wine.

5.1% (6) 14.4% (17) 22.9% (27) 40.7% (48) 16.9% (20) 3.50 118

Garnacha/Grenache is an excellent

variety for red wines.0.0% (0) 1.7% (2) 14.5% (17) 51.3% (60) 32.5% (38) 4.15 117


variety for rosé wines.2.6% (3) 6.9% (8) 33.6% (39) 34.5% (40) 22.4% (26) 3.67 116


variety for sparkling wines.27.4% (32) 38.5% (45) 29.1% (34) 5.1% (6) 0.0% (0) 2.12 117


variety for fortified sweet wines.9.5% (11) 17.2% (20) 26.7% (31) 25.0% (29) 21.6% (25) 3.32 116

Garnacha/Grenache is capable of

expressing terroir.1.7% (2) 2.5% (3) 26.3% (31) 51.7% (61) 17.8% (21) 3.81 118

Garnacha/Grenache is only good as

a component in a blended wine.17.6% (21) 33.6% (40) 15.1% (18) 25.2% (30) 8.4% (10) 2.73 119


variety for pairing with food.1.7% (2) 1.7% (2) 21.6% (25) 56.0% (65) 19.0% (22) 3.89 116

Garnacha/Grenache offers a large

variety of styles.0.0% (0) 8.8% (10) 22.8% (26) 51.8% (59) 16.7% (19) 3.76 114

Garnacha/Grenache has the

potential for long bottle ageing.0.0% (0) 13.6% (16) 27.1% (32) 44.1% (52) 15.3% (18) 3.61 118

Garnacha/Grenache has a good

image.2.5% (3) 22.9% (27) 42.4% (50) 30.5% (36) 1.7% (2) 3.06 118

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skipped question 35

8. The following statements pertain to DRY RED WINE made predominantly from the Garnacha/Grenache grape variety. Please rate the extent to which you

agree/disagree with each statement.

strongly disagree disagreeneither agree nor

disagreeagree strongly agree

Rating

Average

Response

Count

Dry red wine from

Garnacha/Grenache is deeply

coloured.

6.9% (8) 32.8% (38) 19.8% (23) 31.0% (36) 9.5% (11) 3.03 116

Dry red wine from

Garnacha/Grenache is very tannic.5.2% (6) 41.4% (48) 27.6% (32) 22.4% (26) 3.4% (4) 2.78 116

Dry red wine from

Garnacha/Grenache is full-bodied

and concentrated.

1.7% (2) 12.1% (14) 26.7% (31) 50.9% (59) 8.6% (10) 3.53 116

Dry red wine from

Garnacha/Grenache is complex.0.0% (0) 14.9% (17) 38.6% (44) 35.1% (40) 11.4% (13) 3.43 114

Dry red wine from

Garnacha/Grenache is expensive.2.6% (3) 51.7% (60) 38.8% (45) 6.9% (8) 0.0% (0) 2.50 116


skipped question 38

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9. About how often do you drink Garnacha/Grenache?

Response

Percent

Response

Count

every day 1.6% 2

once a week 14.4% 18

once a month 32.0% 40

1-6 times a year 32.0% 40

nearly never 14.4% 18

never 5.6% 7

If you drink Grenacha/Grenache, which do you prefer? 75


skipped question 29

10. We would like to thank you for participating in this survey and as a final question ask: What is your general opinon of wines made from Grenache?

Response

Count

89


skipped question 65

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What is your relationship to wine?

Response

Percent

Response

Count

I do not drink wine. 0.6% 1

I am a wine consumer. 39.0% 60

I am a wine professional. 70.1% 108

Other (please specify) 5.2% 8


skipped question 0

Other (please specify)

1 wine writer May 11, 2010 3:35 PM

2 I import, sell, and also make wine. May 11, 2010 6:43 PM

3 Blog about wine May 14, 2010 12:06 PM

4 i am a winefriend May 16, 2010 11:44 AM

5 Wine enthousiast May 16, 2010 7:39 PM

6 x May 17, 2010 3:00 PM

7 wine import and retailer May 22, 2010 10:20 AM

8 I am sober and taste lots but don't drink. I'm a broker. Jun 1, 2010 11:25 PM

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About how often do you drink Garnacha/Grenache?

Response

Percent

Response

Count

every day 1.6% 2

once a week 14.4% 18

once a month 32.0% 40

1-6 times a year 32.0% 40

nearly never 14.4% 18

never 5.6% 7

If you drink Grenacha/Grenache, which do you prefer? 75


skipped question 29

If you drink Grenacha/Grenache, which do you prefer?

1 Dry reds from the Rhône or Banyuls or Maury. May 11, 2010 2:59 PM

2 Chateauneuf du Pape, Cote du Rhone, Cuvée Ancestrale as a normal TableWine, Priorat

May 11, 2010 3:25 PM

3 Southern Rhone origins, also old-vine Australian May 11, 2010 3:38 PM

4 Grenache May 11, 2010 3:39 PM

5 Dry, with firm tannins May 11, 2010 3:43 PM

6 Garnacha from Spain, or in a Rhone blemd May 11, 2010 3:47 PM

7 C9dP May 11, 2010 4:44 PM

8 100% Garnacha Vinas viejas May 11, 2010 4:56 PM

9 Châteauneuf du Pape – Beaucastel; Rayas May 11, 2010 5:19 PM

10 Banyuls, Priorat, Chateauneuf du Papes, Cotes du Rhone, Chocolate Blockfrom S. Africa, Tir Na Nog from Oz, Rioja, Tavel and a handful of others hereand there -almost all blends...

May 11, 2010 7:19 PM

11 Rhone blends May 11, 2010 11:03 PM

12 Cotes du RhoneAustralian GSM

May 11, 2010 11:17 PM

13 Châteauneuf-du-PapePriorat

May 12, 2010 5:54 AM

14 Chateauneuf - du - Pape May 12, 2010 6:07 AM

15 Di Fabio Mclaren Vale Grenache, Penfolds Bin 138 Grenache MourvedreShiraz, Wirra Wirra Sextons Acre Mclaren Vale Grenache Rose

May 12, 2010 12:09 PM

16 Châteauneuf-du-Pape May 13, 2010 9:47 AM

17 I am only really able to access Rioja or Priorat wines and my preference wouldbe for Priorat.

May 14, 2010 12:14 PM

18 Rioja, Ports May 16, 2010 10:37 AM

19 banyuls May 16, 2010 10:44 AM

20 Rhône May 16, 2010 10:46 AM

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21 cannonau May 16, 2010 10:51 AM

22 Chateauneuf-du-Pape, Rioja, Banyuls May 16, 2010 11:05 AM

23 Spain (Priorato!), Rhône, Longuedoc-Rossillion, Sardegna, May 16, 2010 11:27 AM

24 Rioja, Cannonau May 16, 2010 11:48 AM

25 Sardinien, Cannonau May 16, 2010 2:06 PM

26 Chateauneuf du PapeRiojaPriorat

May 16, 2010 6:08 PM

27 chateauneuf du pape May 16, 2010 6:40 PM

28 CdP May 17, 2010 4:59 AM

29 spain/australian May 17, 2010 5:30 AM

30 Chatauneuf du pape May 17, 2010 5:31 AM

31 CdP May 17, 2010 5:49 AM

32 Banyuls May 17, 2010 6:32 AM

33 Priorat May 17, 2010 7:20 AM

34 Châteauneuf-du-Pape, Cannonau di Sardegna Bantu May 17, 2010 8:04 AM

35 Cannonau May 17, 2010 8:34 AM

36 Côte du Rhône May 17, 2010 11:00 AM

37 aus sardinien May 17, 2010 12:34 PM

38 Chateauneuf du Pape and Cannonau May 17, 2010 4:28 PM

39 Rioja and Chateauneuf du Pape May 17, 2010 6:24 PM

40 Priorat, Cotes des Catalunes May 17, 2010 7:28 PM

41 Chateauneuf du Pape May 18, 2010 11:53 AM

42 CdP, Priorat, GSM Australia or South of France May 18, 2010 7:20 PM

43 I prefer Spanish May 19, 2010 12:53 PM

44 I have had positive experiences with Languedoc and Spanish reds, and amalways open to a grenache rosé.

May 19, 2010 6:15 PM

45 spain grenache May 20, 2010 9:11 AM

46 None specific May 20, 2010 6:50 PM

47 Southern Rhone May 21, 2010 4:07 AM

48 which? Garnacha and Grenache are the same May 21, 2010 4:20 PM

49 Cannonau di Sardegna May 21, 2010 4:57 PM

50 spanish one May 22, 2010 10:30 AM

51 rhone south May 22, 2010 3:05 PM

52 ---- May 26, 2010 7:15 PM

53 grenache Jun 1, 2010 9:50 PM

54 Cotes-du-Rhone and Cotes-du-Rhone Villages Jun 1, 2010 11:12 PM

55 CA GRENACHE, CHATEAU NEUFS, SOME ITAL, AUSSIE... Jun 1, 2010 11:28 PM

56 Rose or GSM Jun 2, 2010 12:41 AM

57 CdP, CdR and Californian Jun 2, 2010 9:03 AM

58 cotes du rhone village and chateauneuf and gigondas Jun 2, 2010 9:21 AM

59 Blended with syrah and mouvedre Jun 2, 2010 10:06 AM

60 Tokara/Zonernaam blend Jun 2, 2010 10:08 AM

61 In south Africa Grenache is mainly found in blends, but a singualr bottlingwould have to be Neil Ellis, otherwise Châteauneuf-du-Pape

Jun 2, 2010 10:36 AM

62 DO Montsant Jun 2, 2010 10:57 AM

63 Cotes du Rhône Jun 2, 2010 11:47 AM

64 Tokara/Thelema/Neil Ellis Jun 2, 2010 12:51 PM

65 Mostly as part of a blend. Rarely ever on its own Jun 2, 2010 1:04 PM

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66 Marilyn Remark Winery Jun 2, 2010 1:08 PM

67 Grenache. Jun 2, 2010 2:54 PM

68 Spanish, French and Australian Jun 2, 2010 3:24 PM

69 Garnacha Jun 2, 2010 3:40 PM

70 Rose, blends, veritals Jun 2, 2010 4:14 PM

71 Rhone Jun 2, 2010 4:41 PM

72 Garnacha, Spanish sweet reds, Australian Grenache blends Jun 2, 2010 9:49 PM

73 southern rhone Jun 3, 2010 2:41 PM

74 CHATEAU RAYAS Jun 3, 2010 4:16 PM

75 southern rhone Jun 3, 2010 4:47 PM

Online grenache survey june 2010

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