Online Gaming Opportunity, Asian Americans

14
1

description

Gravity Media (www.mediagravity) provides an assessment of the online, real money gambling opportunity.

Transcript of Online Gaming Opportunity, Asian Americans

Page 1: Online Gaming Opportunity, Asian Americans

1

Page 2: Online Gaming Opportunity, Asian Americans

2

Page 3: Online Gaming Opportunity, Asian Americans

3

Page 4: Online Gaming Opportunity, Asian Americans

4

HAVE GAMBLED ONLINE OF THOSE WHO CURRENTLY GAMBLE ONLINE, VISIT SITES AT LEAST 2-3 TIMES A MONTH.

Page 5: Online Gaming Opportunity, Asian Americans

5

* Takes into account Asian males, US based, 21+, online users who previously gambled online.

Page 6: Online Gaming Opportunity, Asian Americans

6

Page 7: Online Gaming Opportunity, Asian Americans

7

Page 8: Online Gaming Opportunity, Asian Americans

8

Page 9: Online Gaming Opportunity, Asian Americans

9

Page 10: Online Gaming Opportunity, Asian Americans

10

MEDIAN HH INCOME Highest of all groups. HH INCOME EXCEEDING

$100k/YR.

Page 11: Online Gaming Opportunity, Asian Americans

11

Page 12: Online Gaming Opportunity, Asian Americans

12

Source: Nielsen, State of Social Media report, 2012

Page 13: Online Gaming Opportunity, Asian Americans

13

By utilizing our various partners we can reach more than 75% of the

Asian Internet audience in the United States.

Vietnamese

Chinese

Other Groups (Taiwanese, Korean, Japanese, Filipino)

Page 14: Online Gaming Opportunity, Asian Americans

14

Tech and Mobile Savvy

Asian Americans over index on all aspects of technology usage from web to mobile.

Gaming Ready

Asian Americans have a higher propensity to gamble off and online.

Affinity to Casino Properties Position your brand as the top

online gaming choice, and stand out among competitors. Sustain your Asian gaming clients once they leave the your casino floor.

Opportunity:

Asian Americans have a positive affinity to casino properties earned through years of communication.