Online Education Answers the Need What’s Inside for Easily ...€¦ · workflow, the offset...

December 2014

Awards ..................................... 3Events ...................................... 4Programs ................................ 5Marketing .............................. 6Strategy.....................................7Ask Dr. B! ................................. 8From the PIA Bookstore .... 8Member Spotlight ............... 9New Members .................... 10Calendar ................................11

What’s Inside

Mark your calendar for these programs and events:

Deadline to Enter GEAsMarch 12, 2015

GEA Celebrations, Addison, IL, and Milwaukee, WI

May 20, 2015

Check our calendar online at www.glga.info.

Upcoming Events

Technical HotlineDo you have questions about a technical process? Call the PIA Technical Hotline at (800) 910-4283 ext. 786.

Free HR HotlineUse the free InfoNow line to get answers from MRA’s HR professionals. Call toll-free 24/7 at (866) 275-6721, or email [email protected].

GLGA Hotlines

Online Education Answers the Needfor Easily Accessible Training

By Julie ShafferVice President, Digital StrategiesPrinting Industries of America

Training and ongoing staff education is important for any business but especially so for the graphic communication and print industries, where many job functions are highly specialized and technology is always evolving. Recent studies indicate that nearly 25 percent of employees report leaving their job because there weren’t enough training or learning opportunities. Today, however, with companies doing

more with fewer employees, it’s become more difficult for companies to let staff people go away from the office for offsite training programs. What’s a print shop to do?

The answer just might be online education. Online education (also called eLearning or virtual training) is a significant and growing sector of the education market worldwide. Money spent on eLearning was $56.2 billion in 2013 and is set to double by 2015. Online training is fast becoming the norm for corporate education, with 42 percent of Fortune 500 companies using some form of eLearning for employees in the past year, and companies offering eLearning and on-the-job training are reported to generate more than 25 percent more revenue per employee. The stage is set, people are ready to learn online, and companies are seeing the benefit of offering these opportunities to their employees.

To help accommodate our industry’s need for quality training that is easily accessible, relevant and cost efficient, Printing Industries of America built its own online training center earlier this year. The Integrat-ed Learning Center (www.printing.org/ilearning) provides online workshops on subjects that matter most to members, with topics of interest to production personnel, sales, marketing, customer service represen-tatives and business owners. The courses vary in length, with some that can be completed over a lunch hour, and others that may take a full week of lunch hours or more to finish. That’s the beauty of self-paced online training: it’s available for the student whenever he or she has the time to take a class.

The Integrated Learning Center offers courses for graphic communications professionals in a wide and growing range of topics. The goal is to provide training options for just about every department in a print-ing company, from the front office to the shop floor. Here’s a look at some of the courses now available.

• Orientation to the Graphic Arts, a “soup to nuts” primer of the graphic communication industry, providing an overview of the printing processes, an introduction to prepress, print production workflow, the offset press, binding and finishing processes. The perfect course to get new hires up to speed fast.

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• A three part marketing communications series lead by expert Thad Kubis, including the classes Introduction to Marketing, Integrated Mar-keting Communications – A Guide to Profit Advocacy and Vertical Marketing–A Guide to Profits.

• A multi-part sales course taught by industry favorite Leslie Groene, to date including half a dozen classes for sales folks including these titles: Sales for How the Experts Earn Long-Term Accounts, Listening and Body Language Skills, Selling Skills and Relationship Building, Pros-pecting 101 and Goal Setting and Planning.

The Integrated Learning Center also features several color management focused courses. An in-depth “train the trainer” course on hazardous material communications, designed for printing firms to use to create their own “hazcom” training program, is another fundamental industry-focused course you aren’t likely to find anywhere else. Planned for Q1 2015 are classes on sheetfed printing, folding and bindery, 3D printing and how to cost print jobs. Expect courses focusing on digital printing, personalization, database management, mailing and social media marketing by Q2 2015.

The best part of the Integrated Learning Center is the fabulous deal PIA offers members. For only $299, a member can access all of the classes published in the Center for a full year! For more information and to subscribe, just visit www.printing.org/ilearning.

About the Author:

Julie Shaffer is Vice President, Digital Strategies at Printing Industries of America. She heads up the Integrated Print Center and leads the Educa-tion, Internet Communications and IT teams for the association. In her position, Julie plays a lead role in developing education programs and tools to help members develop new business through integrating print and digital marketing and communication media. She has a 20-plus year background in communication media and is well known for her graphic production expertise. As an author, Julie contributes many articles to industry publications as well as social media venues and pens white papers, case studies, and research reports. Shaffer is co-author of several books, including The PDF Print Production Guide (1st, 2nd, and 3rd editions), the Web-to-Print Primer and Social Media Field Guide: A Resource for Graphic Communicators.

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New GLGA Representative to PIA Board of Directors Announced

John LeCloux, IBSO Corporate Vice President of Quality for WS Packaging, Green Bay, WI, has been selected to the Printing Industries of America’s Board of Directors, representing GLGA. The installation ceremony took place on November 16, 2014, at the PIA Fall Admin-istrative Meetings held in Pittsburgh, PA.

Mr. LeCloux’s two-year term runs through 2016. He also serves on the GLGA board of

directors and executive committee as the board’s vice chairman.

“I’m proud to have the opportunity to work with the Printing Industry of America Board of Directors,” Mr. LeCloux said. “I look forward to working with the Board of Directors to support the interests of the printing industry.”

“We are pleased to have John LeCloux representing the interests of our three-state region on the PIA Board of Directors,” said Joe Lyman, GLGA president. “His experience in operations and finance will bring a valuable perspective to PIA’s oversight.”

Mr. LeCloux succeeds Tim Burton of Burton & Mayer, Menomonee Falls, WI, as GLGA’s representative. Mr. Burton retires from the board after serving in several roles, including chairman.

��Calling All Entries! The Great Lakes Graphics Association proudly invites you to participate in the 2015 Graphics Excellence Awards. The an-

nual competition honors superb craftsmanship in the creation, design and production of top quality printed material. Recognition demon-strates your capabilities to your customers and shows your employees you value the exceptional work they produce.

The Call for Entries brochure will be mailed after the holidays, and it will be available online for downloading at www.glga.info. Entries must have been printed in Illinois, Indiana or Wisconsin between January 1, 2014, and March 1, 2015. Entry deadline is March 12, 2015.

The GEAs is the largest of the regional affiliate print competitions and is intensely competitive. A win at the GEAs means you’ve done some truly excellent work. GEA winners are automatically entered at the national level into the Premier Print Awards. In the last two years, GLGA members took home 27 Best of Category (Benny) statues and the 2014 Second Runner-Up honors, proving just how good this region is.

Mark your calendar for May 20, 2015: the GEA Award Celebrations. Once again, there will be simultaneous award ceremonies in two loca-tions so that more members may attend. The awards for Best of Cate-gory and Best of Division will be presented locally, and we’ll simulcast the announcement of the Best of Show and Runners-Up winners.

The new Best of State Award will be back, which honors the best of each of the three states in our region. Also, all attendees may vote for the People’s Choice Award LIVE the night of the Awards Celebrations. All Best of Category and Best of Division winners are automatically entered in the People’s Choice and Best of State competitions.

Join us in celebrating print!

CONGRATULATIONS TO THE 2014 TOP WINNERS:

Best of Show / Best of WisconsinFey Printing

Wisconsin Rapids, WI

First Runner-Up / People’s ChoiceHM Graphics

Milwaukee, WI

Second Runner-UpSuttle-Straus

Waunakee, WI

Third Runner-Up / Best of IllinoisABS Graphics

Addison, IL

Best of IndianaHardingPoormanIndianapolis, IN

Eight GLGA Members Win 2014 Best Workplace in Americas Award

Congratulations to the 2014 Best Workplace in Americas Award winners. The program is designed to recognize graphic arts companies for their outstanding human relations efforts that contribute to a successful workplace. Twenty-eight graphic arts companies were selected by a commit-

tee of distinguished HR experts from within the industry.

Entries are judged on the following criteria: management practices, work environment, training and development, recognition and rewards, workplace health and safety, health and wellness, financial security, and work-life balance.

“Since 2000, the Best Workplace program has recognized industry leaders throughout the U.S. and Canada from small, medium and large firms in the graphic arts industry for their outstanding human relations practices. While this year we felt that every company that entered the competition had HR programs worthy of great pride, the Best Workplace program recognizes outstanding accomplishment,” said Jim Kyger, Assistant Vice President of Human Relations for Printing Industries of America. “The Best Workplace program stands out as one of the most stringent HR awards programs available in any industry because it analyzes key HR metrics and program documents that firms submit with their entry.”

Fifteen companies, including four GLGA members, received the coveted designation Best of the Best, while 13, including four GLGA members, earned Best Workplace honors.

Best of the Best Category

Small Companies (up to 100 employees): Tailored Label Products, Menomonee Falls, WI

Medium-size Companies (101–250 employees):Suttle-Straus, Inc., Waunakee, WI

Large Companies/Multi-Plants (251+ employees):Ripon Printers, Ripon, WITimes Printing Co. Inc., Random Lake, WI

Best Workplace Category

Small Companies (up to 100 employees):Elk Grove Graphics, Elk Grove Village, IL

Medium-size Companies (101–250 employees):GPA Acquisition Company, McCook, ILRoyal Printing, Sun Prairie, WI

Large Companies/Multi-Plants (251+ employees):Inland Label, LaCrosse, WI

To see the entire list of winners, visit www.printing.org/page/12029.

��Members Get Fascinating Glimpse into the Future of Printing at the Indiana Annual MeetingIndiana printers, finishers, educators and suppliers celebrated at the GLGA Indiana Annual Meeting on Thursday December 4, 2014, at Harry & Izzy’s Northside in Indianapolis, IN. There were cocktails, conversation and great food. It was hard to tell what was hotter, the spicy meatball sliders or the new printing technologies that speaker Chris Travis presented to the crowd.

Chris, Director of Technology for KBA North America, spoke on organic light emitting diode printing; radio frequency identification and nearfield communica-tion chips to wafer thin flexible batteries and printed television and touchscreeens. Printing is indeed revolutionizing the way electronic components are manufac-tured, and the Indiana Annual Meeting attendees got a fascinating glimpse into that future.

Thanks to our sponsors - KBA, Kodak, ITU Absorbtech, Fujifilm, Canon, The Mosaica Group and HP -and attendees for making this another fun and successful night in the long standing tradition of the Indiana Annual Meeting. The winner of the raffle for the HP tablet was Jim Purvis of UN Communica-tions, Carmel, IN. Congratulations, Jim! And thanks to Julie Crosthwaite of HP for the donation.

Chris Travis, KBA (left), Joe Lyman, GLGA president (cen-ter), and Jared Woodard, Heidelberg (right).

ABOVE: Denise Purvis, UN Communications; Jim Williams, Fujifilm; and John Briar, Fujifilm. BELOW: Richard Miller, Fineline Printing Group; Michael Kile, AlphaGraphics Car-mel; and Mike MacKool, AlphaGraphics Carmel.

Currents went to press before the Illinois Holiday Gathering/Legislative Update and Wisconsin Holiday Celebration on December 10, 2014, were held. Watch for a wrap-up on these events in the January issue.

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WHITE PAPER IN.

READY FOR THE FUTURE, HERE TODAY.Add more to your bottom line. Move from white paper roll to high-quality brilliant color in one continuous process. The Océ ColorStream® 3000 Series high-speed inkjet printers provide the edge you need to compete more effectively and enable new applications. VIEW THE OCÉ COLORSTREAM 3500 PRESS DEMO AT: PPS.CSA.CANON.COM/DEMO.

877-623-4969 | CSA.CANON.COM/PRODUCTIONPRINT

Canon is a registered trademark of Canon Inc. in the United States. Océ ColorStream and Océ are registered trademarks of Océ Technologies B.V. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. ©2014 Canon Solutions America, Inc. All rights reserved.

COLOR THATSTANDS OUT.

2014 Wage and Benefit Survey Report Offers State, Regional InsightsThe 2014 Wage and Benefit Survey Report is now available. This 57-page study was conducted over the summer on behalf of all the affiliates of Printing In-dustries of America. This year’s survey had nearly 600 companies participating and included compensation reporting for more than 19,000 employees.

As in past surveys, because of regional differences in compensation as well as company size, wages are reported by region and in terms of company employ-ment. GLGA numbers are further broken down with data for all participating companies; firms in Illinois and Indiana; and companies in Wisconsin.

The report has two sections, compensation and benefits. The compensation section includes monthly wages and yearly salaries for a variety of staff and management positions. Areas reported are administrative, IT, prepress, digital printing, sheetfed and web press operations, narrow web/collators/specialty presses, finishing/converting, flexo, bindery, mailing and fulfillment, and warehouse/maintenance.

The benefits section includes data on HR policies, vacation and holidays, health insurance, production shifts, overtime, leave and absence poli-cies, performance incentives, and pension/profit sharing.

All GLGA members who participated in the survey received a free copy of the report. THANK YOU TO ALL PARTICIPATING MEMBERS WHO CONFIDENTIALLY SHARED THEIR INFORMATION AND MADE THIS REPORT POSSIBLE. If you did not participate in the sur-vey, the report may be purchased. The discounted member price is $250. The purchase price for non-members is $1000. For more information, please contact Debra Warner toll-free at (855) 522-2210 or via email at [email protected].

This sample from the 2014 Wage and Benefit Survey Report shows two HR questions with responses broken down by company size.

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By John Foley, Jr.CEO interlinkONE and Grow Socially

Welcome to the new marketing age – full of content marketing. It’s not really a new concept, in fact, if you look back over the years, content marketing has been around for generations. “A History of Content Marketing and Its Use Today” is a great article published on the Guardian Lib-

erty Voice in September 2013, in which the author highlighted a clas-sic example of content marketing dating back to the 1800s. He pointed out that some of the first farmers’ almanacs contained useful informa-tion in articles that are not so different from the blogs we read today.

Although fascinating, the history of content is not why I love it so much. The truly great thing about content marketing is that it allows any business to connect and engage with a target audience on a mul-titude of platforms, enabling that business to organically drive sales through transparent, valuable, informative, and educational content.

Now, if you’re a printer offering marketing services, you should learn, live and love the concept of content marketing-- because this year is its year to shine. I know it might seem overwhelming, I can’t tell you how many times I hear from printers and MSPs who don’t know where to begin. I constantly hear excuses like “it can’t be measured” or “we don’t have enough staff,” but the truth is, when set to a strategy and divided amongst employees, content marketing is really not that scary.

Set Your Strategy

If you’ve ever heard me talk about content marketing, then you’ve probably heard me talk about the importance of a strategy. As with anything pertaining to business growth, strategy is key to your content marketing success. Like any great roadmap, it is important to establish the lay of the land before delving into a new strategy. First, ask your-self who your target audience is, then write them down. Next, define a broad list of topics your business should cover, then write those down too! Once you have successfully done these two things, you are ready to develop your content strategy. Here are a few tips to get you started:

• Set goals that define what you wish to achieve • Map out how you can measure your success• Create your content calendar, take your list of topics and divide

throughout the months• Outsource, assign or reuse the content you have mapped out• Distribute your content via multiple channels like social media,

email and your website• Measure and record the results

Diving into the World of Content Marketing

If keeping track of reusable content, distribution channels or any other aspect of your strategy still seems overwhelming, I suggest looking into a software or application that can help manage your content and marketing campaigns.

The Right Tools

Lastly, I’d like to briefly highlight some of the great tools out there designed to help businesses create, organize, distribute and appreciate content.

• Slideshare – Slideshare makes reusing and repurposing content easy. Just upload a presentation, infographic or document, and share it online.

• Yoast – An awesome WordPress plugin that makes it easy to leverage the content on your website for SEO success.

• WriterAccess - Gives you access to thousands of freelance writ-ers anywhere, any time.

• PowToon- Switch up your content by creating animated videos to share online.

• Storify – This tool is great for building timelines and telling stories by collecting content from multiple websites and social channels.

So there you have it: content marketing is not all that scary when you have the tools and strategy you need to get started. I hope I’ve made it a little easier for you to show content marketing the dedication and appreciation it requires. Because if there’s one thing that’s certain, if you love growing your business you will love content marketing.

About the Author:

John Foley, Jr. is CEO of interlinkONE and Grow Socially. John and his team help companies get on a strong path to content marketing success. Their approach includes consulting services, strategic marketing plans that incorporate a strong content component to generate inquiries and increase sales leads, content marketing services, and an automated marketing software solution, MAX. Learn more about by visiting MarketWithMAX.com, JohnFoleyJr.com, and interlinkONE.com and GrowSocially.com.

On LinkedIn? Join our GLGA Group.

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By John LimbachDirector, Business DevelopmentMRA

Kordell Norton is a self-made millionaire and marketing genius. Back in the 1970s, he was part of the group that originated the concept of no-name generics for grocery store goods. Having made his fortune in branding and rev-enue generation marketing, he now helps other

organizations through consulting and speaking, wowing his audiences with unique, practical advice.

I’ve been lucky to have crossed paths and work with Kordell. I regu-larly use his tips and techniques, especially this valuable advice: To properly brand a message and increase revenue, don’t get caught up in regaling your customers and prospective clients with how great you are, but how you can help them greatly.

Kordell taught me to “stack cans,” specifically “you cans.” This easy process is a useful sales and marketing technique, and it works equally well as a tool for HR and other departments.

We all know that your organization’s elevator speech is important. But when you apply Kordell’s approach, the focus turns to sharing with your customers how they can use your products and services to better their organizations.

Here’s how “you cans” works. Think of it as a fill-in-the-blank exercise. If we were doing the exercise here at MRA, for example, we’d begin, “With an MRA membership, you can (fill in the blank).” We would continue to add to the list, stacking as many “you cans” as possible.

This is a fun exercise for your entire team. Start with the question, “What can a prospective client do with our products and services?” Create multiple flipchart sheets, each with a picture of a can with an empty label. See how many “you cans” your staff is able to quickly list. After that quick start, provide additional opportunity to identify ad-ditional “you cans.” Your IT department may come up with something different than your sales department. Your executive team might have different “cans” than your fulfillment team. It’s likely that the lists will be varied.

Count up all the cans and discuss the labels with your team. Delve further into the results by adding a discussion about how your orga-nization’s “you cans” are different from your competitors’. Are there too many or too few? Will your target market “buy” those cans? Then, enlist the aid of your marketing arm to craft messages that speak to your current and potential customers, arming your sales team with a big case of “you cans” to develop your customer base.

Always keep in mind that the overarching strategy is to make your message more about your customers and less about you. Telling your organization’s story is important, but your customers want to know what “you can” do for them rather than hear how great you are.

Let’s apply this process to human resources. How many “you cans” does your organization provide for candidates? How many “you cans” does your department provide for employees? Often, HR focuses on what employees shouldn’t do and falls short when it comes to invit-ing employees to interact with the department in a positive way. How many times have you heard an employee say, “I didn’t know we could do that,” or “I didn’t know this was offered”? Because employees are often overwhelmed with information during orientation and the usual torrent of e-mails, “you cans” work especially well to market internal offerings to employees.

The flipside of the “you can” approach is also effective. After you create and analyze the list of HR “you cans,” identify what currently can’t be done and use that list as a goal setting tool. For example, if your em-ployees can’t currently fill out benefit forms online and submit them electronically, you could work to change that can’t into a can.

Thank you Kordell Norton for this practical and effective tool! Try the “you can” process and share your experiences with me at [email protected].

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How Many “You Cans” Can You Stack?

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��Ask Dr. B!

In this new member feature, Dr. Mark Bohan, Vice President, Technology and Research, tackles ques-tions that have come in to Printing Industries of America’s Center for Technology and Research.

Do you have a question? Call the Center at (800) 910-4283.

On lighter stocks when running aqueous coating the sheets in the delivery have a curl: the curl is most likely due to water absorption from the aqueous coating. On light stocks this may be to some degree unavoidable. Try running less coating or use a high solids coating with less water. Racking or running smaller lifts may help reduce the curl.

A customer complained that over time printed sheets placed in the cover pockets of our three ring binders are sticking. Most likely some plasticizer from the plastic is coming to the surface and is softening the ink.

We are foil stamping over a solid blue spot color, and after stamping a slight ring or color shift occurs around the foil stamp. Some blue pigments are not heat resistant and will change color or burn-out. When ordering inks, tell your ink supplier that the ink will be used with foil stamping.

What are the differences between matte and dull or silk papers? These are classes of coated papers with lower gloss. They may use a different coating formula, and have less calendaring at mill. Calen-daring is a process of polishing the coating between a steel roller nip. Matte papers have minimal calendaring, and the lowest gloss, dull and silk papers have more calendaring. The minimal calendaring tends to leave a softer paper coating with less rub resistance than a fully calen-dared gloss sheet.

Why does my sheet paper curl when left over night in my digital press feed trays? The pressroom relative humidity is different than the paper’s ambient relative humidity. Paper fibers are hydroscopic, which means the paper will always adjust its ambient relativity humidity. Paper fibers expand of shrink three times greater in the direction of the width of the fiber than the length. This uneven expan-sion causes the sheets to curl, and the paper may never go back to its original dimensions. Remove unused paper and wrap in a moisture barrier.

How do we prevent gloss ghosting? There is no certain method to always prevent gloss ghosting. Print the side with the heaviest cover-age first. Once the ink has set, wind the delivery piles to help displace solvent vapors. Allow the sheets to dry at least 24 hours before print-ing the back side. Use low VOC/High Solids ink.

Dr. Mark Bohan is responsible for all technical research, environmental health & safety, consulting for PIA and is the TAGA Managing Director.

From the PIA Bookstore:Editor’s Note: These two titles are the PIA Books of the Month. Members receive a 10 percent discount when purchasing the print editions before December 31, 2014. Use discount code NOVDECBOOKS.

Lean Printing: Pathway to Success By Kevin Cooper, Malcolm G. Keif and Kenneth L. Macro Jr.

Item Code: 1757Member Price: $33.00

About This Book:

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value to the products they offer their cus-tomers. Lean manufacturing is the solution! Use this book to learn proven techniques and the benefits that come from engaging the entire workforce in recognizing value-added processes and eliminat-ing waste—whether that means wasted material, wasted motion, or wasted time.

Specs: 152 pp., 5.5x8.5-in. perfect bound, ISBN 9780883625865, copyright 2007.

Lean Printing: Cultural Imperatives for SuccessBy Kevin Cooper

Item Code: 1787Member Price: $33.00

About This Book:

Unfortunately, many attempts to establish Lean operations fail, not because of a lack of funds, tools, or time, but because the company culture simply will not support the inevitable shift in focus. Lean Printing: Cultural Imperatives for Success features advice on what it takes to achieve complete buy-in from the top of a company to the bottom, as well as case studies of companies who faced this challenge.

Specs: 148 pp., 5.5x8.5-in. perfect bound, ISBN 9780883626887, copyright 2010.

About the Author:

Kevin Cooper has worked in printing and manufacturing for more than 20 years. He is currently a professor of graphic communication at California Polytechnic State University and actively presents and consults with printers on Lean manufacturing methods.

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Get to know these companies whose knowledge and expertise strengthen our Association.

BKD, LLP, a national CPA and advisory firm, can help individuals and businesses realize their goals. Our dedicated professionals offer solutions for clients in all 50 states and internationally. BKD and its subsidiaries offer clients a variety of services in accounting, audit and assurance, tax, risk management, technology, corporate finance, forensic and valuation services and wealth management. We combine the insight and ideas of multiple disciplines to provide solutions in a wide range of industries, including health care, manufacturing, distribution, financial services, construction and real estate, as well as government entities, higher education institutions and not-for-profit organizations.

BKD, LLP1901 S. Meyers Road Suite 500 | Oakbrook Terrace, IL 60181 | www.bkd.comContact: Andrew Klemens, PartnerPhone: (630) 282-9500 | Email: [email protected]

J. B. Kenehan, a Mittera Group company, specializes in full-service, sheet-fed and web printing with an exceptional focus on providing solutions for the most intricate print challenges. Our clients have been coming to us since 1984 for two reaons: expert counsel and stellar end product that enhances brand reputation. We’re deep on knowledge and strong on process. As a part of the Mittera Group, J.B. Kenehan is part of 10 facilities positioned across the Midwest that offer customers direct access to multi-platform communication solutions. In addition to full-service, sheet-fed and web printing, services include photography, videography, design, website development, augmented reality, social media strategy, data and analytics and more. Visit us at www.mittera.com.

J.B. KENEHAN555 Beichl Avenue | Beaver Dam, WI 53916 | www.jbkenehan.comContact: Penny Kottke, GM Finance/AdminPhone: (920) 887-0322 | Email: [email protected]

Total Printing Systems/TPS Enterprises, formerly The Print Shoppe, was established in 1973 as a commercial printing company. By the early 1980’s we did a complete change by jumping into Federal Contracting specializing in very short runs and selling our commercial business. Federal contracting allowed us to grow to over 120 employees. By the mid 1990’s we knew it was time for another change. Short and ultra short run books/manuals/catalogs were chosen, and we began slowly weaning ourselves of GPO. In early 2001 we installed our first Versamark Twin twenty two and began the transformation to highspeed inkjet book printing. Today we have multiple highspeed inkjet both color and B/W specializing in print runs under 5000 copies. We offer multiple binding styles including adhesive case/plastic coil and PUR perfect binding. We also have a separate facility that houses our POD book business; this facility is set up for orders from 1-250 and currently has over 12500 cloud based titles.

TOTAL PRINTING SYSTEMS201 S. Gregory Drive | Newton, IL 62448 | www.tps1.comContacts: Richard Lindemann, President | Email: [email protected] Lindemann, Vice President | Email: [email protected]: (800) 465-5200

A comprehensive print services company, UN Communications Group Inc. provides expert knowledge, excellent service and exceptional print-ing, one customer and one job at a time. Founded in 1975, UN Communications Group Inc. has a long history of innovation. We’ve been driven by a “customer service first” philosophy that continues to fuel our growth. Located in Carmel, Indiana, we provide commercial, digital and wide format print services as well as a full range of mailing services. UN Communications Group Inc. is proud to be a certified Woman-Owned Busi-ness Enterprise (WBE) and a member of the National Association of Women Business Owners.

UN COMMUNICATIONS1429 Chase Court | Carmel, IN 46032Contact: Denise Purvis, PresidentPhone: (317) 844-8622 | Email: [email protected]

Come spend some time in The Spotlight and help other members get to know your business better. To have your company featured, contact Sharon Flick toll-free at (855) 522-2210 or via email at [email protected].

TOTALPRINTINGSYSTEMSN E W T O N , I L L I N O I S

201 South Gregory Drive, Newton, Illinois 62448

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Welcome, New MembersPlease join us in welcoming this returning member:

IMPERIAL LITHOGRAPHING CORPORATION2487 S. Commerce DriveNew Berlin, WI 53151www.imperial-vc.comJoel Salzman, Executive Vice President of Sales(262) [email protected]

For over 100 years we have been a high quality print and technol-ogy services provider, primarily focused in POP, POS, commercial print and packaging, digital and fulfillment markets, with workflows consisting of web to print, print on demand, inventory management, warehousing & fulfillment along with kit packing programs. We continue to lead the print industry by investing through best-in-class products, technology and services continuing the history of rich in-novation and industry firsts. Imperial truly has become “Print Ampli-fied”! Add value to your print! Add Imperial!

Burton & Mayer President Inductedinto PIA Ben Franklin Honor Society

Timothy J. Burton, president of Burton & Mayer, Menomonee Falls, WI, was inducted into the Ben Franklin Honor Society of Printing Industries of America at a black-tie induction and awards ceremony November 14, 2014, in Pittsburgh, PA.

The Ben Franklin Honor Society of Printing Industries of America recognizes and honors industry leaders who have made lasting con-tributions to advancing the printing and graphic communications industries. Tim is a past chairman of the board for PIA and served on their board of directors from 2007 to 2014. He is a member of GLGA’s board of directors and Wisconsin advisory committee, and served as board chairman for Printing Industries of Wisconsin.

Members Only: Ask the ExpertsHere are some highlights from a recent Member-Ask-the-Members question. Download the complete compilation of answers at www.glga.info.

We are interested in increasing our sales staff and are wondering if bringing in interns may be one way of doing this. Does anyone have any experience with this? What are the pros and cons?

• We have had great luck with college interns. They are smart, appreciate the business experience, tech savvy, willing to work for less money. And very creative and productive. While I have not had one switch to full time yet (they are still in school), I hope to hire when they graduate.

• I have hired interns for other areas, but never Sales. I am al-ways nervous about letting people have customer contact who are not yet proven employees, and my intern experiences in other areas have ranged from very good to marginal.

• Printing is intricate. I find it hard to envision a customer buying from an intern. Recommend that you bring them in as sales assistants and let them learn the business and then provide them with sales training, focus and direction.

• The big advantage to an intern program is you get to see what type of work ethic the person has before you make a long term commitment. The down side is that you have to have someone that will mentor the person and follow up on all of their training to make sure they are being taught the things you are expecting them to learn. The mentor will make or break this program.

• We tried getting interns from the local university. We were required to pay them and give a grade. It was not a fruitful investment for us. The interns were just there to get an easy ”A” credit and had no intention of trying to get a job with us when they graduated. I think interns are becoming a thing of the past…

• We do utilize interns/co-ops. We recruit for our customer ser-vice department at a local college and technical school with a print/graphics program. We typically like people close to graduation (within one year) and use them during our busy season from June through December, and then we contact them if we have a full-time opening before we look elsewhere outside the company.

• What it requires from the intern is a strong work ethic, the ability to take constructive criticism, to pick the brain of their mentor and production team members, to retain the knowledge they acquire, and to be patient as their knowledge base grows. What it takes for the company is to be patient throughout their training, to allot training time for Mentors to prepare the intern, and to constructively redirect or sup-port the intern’s development.

Tim Burton, left, and Joe Lyman, GLGA president, celebrate Tim’s induction into the Ben Franklin Honor Society.

Upcoming GLGA Events and Activities

To learn more or to register for any of these programs, contact Sharon Flick toll-free at (855) 522-2210 or via email at [email protected]. For the most current calendar, visit www.glga.info.

January 2015 - GEA Call for Entries mailedJanuary 7, 2015 - Webinar: Would You Buy from You? Session One: DirectionJanuary 14, 2015 - Webinar: Would You Buy from You? Session Two: AlignmentJanuary 21, 2015 - Webinar: Would You Buy from You? Session Three: ExecutionMarch 12, 2015 - GEA entries dueMay 20, 2015 - GEA Celebrations, Addison, IL, and Milwaukee, WI

Upcoming PIA Events

To learn more or to register for any of these programs, visit PIA’s website at www.printing.org.

February 25-26, 2015 - Automation Solutions Network Meeting, Miamisburg, OHMarch 22-25, 2015 - Technical Association of the Graphic Arts (TAGA) Annual Technical Conference, Albuquerque, NMApril 16-20, 2015 - Continuous Improvement Conference, Minneapolis, MNMay 17-20, 2015 - The NEW BIA Annual Conference, Minneapolis, MNMay 18-19, 2015 - Print Leadership Summit, Minneapolis, MN

Upcoming MRA Webinars

To learn more about these free HR webinars, visit MRA’s website at www.mranet.org. To register, call MRA’s Registration Hotline toll-free at (800) 488-4845 and ask for the registration department. Be sure to tell them you are a GLGA member.

December 18, 2014 - What to Do When You Can’t Find the Talent You Need

&��'��'�(��GEA Tip of the Month

NOW is the perfect time to start compil-ing your entries for the 2015 Graphics Excellence Awards competition. Don’t wait until March, when you may find yourself scrambling to find your samples.

“We’re too small to win.” “We’re too big to win.” “We’re not good enough.” “We don’t have enough projects to enter.” “We couldn’t compete with the other compa-nies who have more experience in these competitions.” “We don’t stand a chance.” Think you can’t win? Think again. One entry can win it all. The 2013 Best of Show honor was won by The Fox Com-pany, West Allis, WI, who had only one entry in the entire competition.

Website: www.glga.infoToll-Free Phone: (855) 522-2210

Joseph [email protected]

Bill GibsonIllinois [email protected]

Brent EckhartIndiana [email protected]

Sharon FlickCommunications ManagerCurrents editorial [email protected]

Debra WarnerMembership Development and Engagement ManagerCurrents advertising [email protected]

Doris SaywrightIT [email protected]

Staff Contacts

2015 Automation Solutions Network Meeting February 2526, 2015Hosted by Think PatentedDayton, Ohio

The Automation Solutions Network is the premiere group to exchange ideas and solutions for automated workflows. Join us at our next meeting, hosted by Think Patented.

Stay tuned to www.printing.org/automation for more information about this event!

Annual Technical ConferenceMarch 22–25, 2015

Hotel AlbuquerqueAlbuquerque, New Mexico

Technical Association of the Graphic Arts (TAGA)

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TAGA is the premier global association for individuals researching, developing, and studying graphic arts technology. This event is where some of the world’s most influential technology innovations have been revealed.

Learn more at tagaatc.printing.org.

Great Lakes Graphics AssociationW232 N2950 Roundy Circle E, Suite 200Pewaukee, WI 53072

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