Online Distance Learning Unit David Dewhurst, Steve Hillier, Jake Broadhurst.
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Transcript of Online Distance Learning Unit David Dewhurst, Steve Hillier, Jake Broadhurst.
Online Distance Learning Unit
David Dewhurst, Steve Hillier, Jake Broadhurst
Online distance learning
• New activity• Meets University’s needs for expansion of PG
education, extra income generation, supporting research, competing globally
• Needs to be viewed as a business opportunity
• Need to improve infrastructural support for those developing new programmes and students
Online Distance Learning
• 2005 first programme launched - MSc Pain Management
• 2006 first graduates from an online programme - LLM Law
• Now 10 programmes across the University - 8 in MVM; 2 in HSS
Early Problems
• Validation hurdles• Infrastructure and support• Recruitment - lack of focused marketing
expertise• Unlocking fee income to support programme
development• Strategic planning• Lack of business development expertise
Online Distance Learning Unit• Proposal first suggested in early 2006• Aim: provide business-level support for online
distance learning courses• Discussed with all online programmes• Support from Principal and VP Chapman • Establish ODLU - small staff providing:
– Business development expertise– Focused marketing and market research expertise– Learning resources development– Administrative support
• Funding from waiver of central topslice • Taken to PSG January 2007
PSG Advice
• Generally supportive
• Agreed topslice waiver for 2y on new programmes
• ODLU located in existing cost centre - CMVM suggested
• Programmes could ‘contract in’ to service
CMVM Strategy Group
• Proposal to CSG April 2007
• High level support
• No new money - reliant on 20% waiver to fund initiative
• Established ODLU Management Group
• Proposal to recruit Marketing Manager approved