ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS

CREATED BY – NAINA KAUL. SHILPA LATHKAR. NILIMA KAVITKE.

NIKHIL POTE.

GUIDED BY – ABHAY ADAPANAWAR. RAHUL JAGTAP.

ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC

DISPLAYS

05/02/2023Online Digital Advertisement for public Display

OverviewAbstractIntroductionNeed of the systemIssues with old display systemArchitecture Advantages & FeaturesFuture ScopeConclusionReferences

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Introduction Digital advertisements form a major part of Digital

Advertisement component of any company.Such ads typically contains graphics i.e. audio &

video elements , apart from text , logos or any other static/animated pictures.

Digital ad grabs qualified visitors attention through effective embedding of display formats richer versions , coupled with superior technology.

All this ensures that online visitors procure a unique yet comfortable experience while touching base with your brand.

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Need of systemIn present scenario the ‘right’ Online marketing mix is pertinent for company’s overall advertisement strategy.Digital ads make there presence felt more

effectively to the right audience.That turns into leads & generate business

more quickly.Digital ads translate into highest decibel

visibility online.Engage the visual and/or audible senses of

prospects.4


In short , digital ads creates such an impression about company that it’s impossible for any company owner to not get impressed by it.

Mobile advertisements gets carried away.Super Search

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Straight North Online Ads SpecialtiesBanner adsDisplay adsEmail adsFlash adsMobile adsPop – up adsProduct feeds Remarketing adsText adsVideo ads

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Issues with Old Display SystemIt require more time , money and place.More manual work is needed. Indeed Wastage of flex.Improper management of duration and

place.Single advertisement is hold for more time.

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Online digital system Architecture

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Online digital system componentsSystem consist mainly three parts

1.User/Customer2.Administrator3.Kiosk

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Use case:

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AdvantagesImmediate publishing of information and

content i.e. not limited by geography or time.Eliminates the current complicated and time

consuming process of hoarding advertisement.Save time, money and space.Peoples are getting all type of ads at the same

location, within a period of time .This type of advertising system gives your ads

more wider coverage. It provides “Transparency” in the system.

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Displaying message should be scheduled well in time.

There is less manual work.At the free time i.e. when there is no booking for

ads at that interval, it will show ads about public awareness.

You can display advertisement in repetitive mode. It requires Low Effort. It provides Flexibility. You have full control on the campaigns you run

on your site.

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SpecificationsOnline ads drive action.Reaching the right audience.Brand safety and Real – time bidding(RTB)Revenue Models - a range ad sizes and

performance, display and high yield lead generation advertising can be placed on your site. .

Transparent - you will have full access to your unique partner area ,where you can monitor previous, current and future campaign activity - as well as all revenue paid & owed.

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Personal Contact - you have personal and direct contact with Media Scope's founder who will be responsive and communicative in all matters regarding advertising appearing on your site.

Exclusive Offers - partner sites will have access to Media Scope’s range of opportunities, information, resources & services to help build your media.

Earn Straight Away - as soon as you become a Media Scope partner site and the ad serving code is applied correctly to your site - you should start earning incremental revenue.

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FeaturesWide coverageTargeted AudiencesAffordable.Easy to Track and Measure ConversionSpeedInformativeFlexible PaymentEasy Audience Engagement Better Branding

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05/02/2023Online Digital Advertisement for public Display 16


Future Scope“Online digital advertisement bounces back”.Double digit growth for digital ads as display drives

European growth rate to 15.3% year on year.The digital space is changing marketing with more

of that sort of non advertising-based magnetic content. As the world has gotten more digital, all parts of media have gotten more digital, and clients have gotten a lot more familiar with it.

At the same time, traditional agencies are beefing up their digital capabilities to capture more of the fast-growing online advertising business.

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The Internet has become as important as television to advertisers. This is where people spend a large share of their time.

With smart phones , iPads and high-speed Internet connections opening up content possibilities, more advertisers are exploring ways.

Some traditional modes of advertisements are also getting an update in the digital age. For example, television is about to get a whole lot more personal.

Google TV

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ConclusionOnline Display can be a phenomenal

vehicle for brand advertising , allowing companies to reach the right people and stay in front of them.

Modern way of promoting brands

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References

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Websites visited :www.google.comwww.digitalmarketing.comIEEE papers referred:- Healthcare Kiosk Next Generation Accessible Healthcare

solution. Mobile Advertising in Capacitated Wireless Networks

http://www.google.com/

http://www.digitalmarketing.com/

ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS

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