2 UPC PowerPoint Example Slides

HELLO

10 minutes

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Conversion attribution

Conversion attribution

Statistical Attribution Model

aCQUISITION (New customer)

8 UPC PowerPoint Example Slides

4 data improvements

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Actionability Is key.

1

(Of data)

10 UPC PowerPoint Example Slides

1 Campaign classification platform

SEA Channel

Partner

Branded vs. Non-branded

Campaign

Keyword

Affiliate Channel

Affiliate Network

Affiliate Category

Affiliate Partner

Advertising Space

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Gross order attribution Is not telling the whole story.

2 ≠ New

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Data integration of net order data 2

Online clickstream data

Net order data

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view data Enhances the picture.

3

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Data integration of view data 3

Cookie Sync

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Cost data Completes the picture.

4

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Data architecture

Clickstream data Gross order data

Old campaign classification

1. Campaign classification

3. View data

2. Net order data

4. Cost data

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Continuous improvement