Online Courses Digital Marketing, DEMO Class, Lecture 1

By Compufield & Aonlinetrainig.com

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http://www.compufield.com/digital

Online Digitial Marketing Courses by #compufield & #aonlinetraining+91 9819006132 (Call / WhatsAPP) , faiyaz_khairaz (SKYPE)

Google Adwords What is Google Adwords

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results


Why Google Adwords Targeted Results

You have Total Control – You set the Budget

Campaigns are Measurable

Pay only for results (ie when your advert is clicked)


Paid

Paid


How are Ads Ranked? Call to Action

Relevancy of Landing Page

CTR – Click Through Rate

Speed of the website

Quality Score=


Call To Action


Relevancy of Landing Page

The title of the page

Text in your ad and how relevancy to the landing page

The Speed at which your landing page would load



Click Through Rate is determined by

(Clicks / Impressions) x 100

For Example your website has received 100 impressions&

20 Clicks

Your CTR for the Campaign would be 20%



Website Cost Per Click

Quality Score Ad Rank Ad Position

A Website 20 5 100 2

B Website 15 8 120 1

C Website 25 3 75 3


Types of Network Search Network with Search Partner’s Sites

Display Network with Engagement Ads

Video (YouTube Ads)

Shopping Campaign / Product Listing Ads

Important Points

Remarketing works only with Display Network & YoutubeAds)


Search Network A group of search-related websites where your ads can

appear.

Websites include Google search sites and non-Google search sites (like AOL) that partner with Google to show search ads, called search partners.

When you advertise on the Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords.

The Search Network is part of the Google Network

https://support.google.com/adwords/answer/2616017




Search Partners Sites in the Search Network that partner with Google to show ads. Search partners extend the reach of Search ads to hundreds of non-

Google websites (like AOL), as well as Google Maps, YouTube, and other Google sites.

On our search partners, your ads can appear on search results pages, on site directory pages, or on other pages related to a person's search.

With Shopping campaigns, your Product Listing Ads can appear on search partner sites that display and link to products for sale.

Search partners are included within Search Network campaigns by default, but you can choose not to show your ads on search partners by deselecting the "Include search partners" checkbox as you create a campaign.

When you deselect "Include search partners," your ads are eligible to show on Google Search and Shopping only.

The clickthrough rate (CTR) for ads on search partner sites doesn't impact your Quality Score on Google.com.

http://support.google.com/adwords/bin/answer/90956



YouTube Ads Image, video, and text -- to different placements on the

YouTube site, as well as specific content categories like Science & Technology or Education. You can also exclude specific content on the YouTube site from appearing with your ads.


Display Network A group of more than a million websites, videos, and

apps where your ads can appear. Sites in this network show relevant AdWords ads.

The Display Network (formerly known as the Content Network) is one part of the Google Network.

Your ads can be automatically matched to websites and other placements like mobile phone apps, when your keywords are related to the sites' content. You can also choose to target specific sites, pages about specific topics, demographic groups, and more.

https://support.google.com/adwords/answer/answer.py?answer=1752334


Product Listing Ads


AssignmentMake a Search Network Ad for Zodiac ShirtsLanding Pagehttp://www.zodiaconline.com/zodiac/retail/products/Zodiac/Z3/Shirts

This ad should only be visible in Nagpur & MumbaiPer Day Budget is Rs 750/-You need to Create Site Links, Call Extensions

You need to send your assignment [email protected](You would have to share your adwords account ID for us to check your assignment)

http://www.zodiaconline.com/zodiac/retail/products/Zodiac/Z3/Shirts

mailto:[email protected]


Thank You!

Online Courses Digital Marketing, DEMO Class, Lecture 1

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