Online, convergence and the many futures of journalism
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Online, convergence and the many futures of journalism Introduction to MCT 507
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Transcript of Online, convergence and the many futures of journalism
Online, convergence and the many futures
of journalismIntroduction to MCT 507
The future is already here: it’s just not
very evenly distributed
William Gibson, father of cyberpunk
The digital revolution allows us to find more stories and tell them better with a variety of digital media
43.8 million followers
14.1 million followers
Daily Mail online
4.4 million unique browsers of site each day
Circulation: 2.1m (4.7m readers claimed)55+, Female, live in London
Global travel
We don’t do print
• The Levenson Inquiry - live
• News Rewired
• Trends Clegg vs Cameron vs Jobs
"This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary"
Peter Horrocks
• Most journalists have grown up with a fortress mindset. They have lived and worked in proud institutions with thick walls. Their daily knightly task has been simple: to battle journalists from other fortresses.
• But the fortresses are crumbling and courtly jousts with fellow journalists are no longer impressing the crowds. The end of fortress journalism is deeply unsettling for us and requires a profound change in the mindset and culture of journalism.
Journalists are owed a living by nobody
If you’re serving a niche you have got to serve your audience in its totality… whether it’s a hobby, business or area.People say ‘I’m a journalist, I don’t sell advertising’. Well tough. We tried it the other way and [the model] broke.Journalists need to grow up and realise they are part of the business.
My grandmother made a small fortune on the stock market by looking, not at the figures in the company’s annual report, but by studying photographs of members of the board of directors.She looked at the photos and asked herself “Can I trust this person?”
When I look into the eyes of Pope John Paul II, in every photograph/video over every stage of the long years of his papacy I see eyes showing warmth. genuine compassion, love of humanity, humility and grace.
But when I look into the eyes of Pope Benedict XVI, I see the cunning eyes of a politician who would betray his grandmother if the price was right and swear blind that black was white. His every expression is less than saint-likeAm I the only one who feels this way?
David Jones, Burton on Trent
Such is the power of this network that it has become the key resource for older media trying to stay ahead of events.
A journalist who does not use Twitter is now like one who abjures the mobile phone.
Rory Cellan-Jones, BBC
Dive in and start talking to people via social media and blogs. One of the best things about the internet is how easy it makes it to share ideas and learn from other people. Many corners of the web have a very collaborative culture if you start listening. Learn as much as you can from editors and senior journalists but also look all over the internet for interesting new ways to apply your skills.
Kate Day, communities editor, The Telegraph
Online journalism shouldn't be a chore, it should be exciting, different, interesting, and fun. If you're working as a multimedia journalist you have the opportunity to be a real pioneer in the art of online storytelling, audience engagement, and new ways of sourcing, sharing and developing information. That has to be worth being a part of.
Alison Gow, editor Wales Online and Wales on Sunday
Key concepts
Writing for onlineAlternative story tellingMedia consumption and platformsSocial MediaInnovationCommunitySearchHyperlocal & niche journalism
Assessment
• Online feature700-800 word webzine articleOriginal journalismMultimedia
• Community siteCommunity and content strategyImplementation in niche blog
