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Online Continuing and Professional Learning - Market Size and Demand in the US - Indalytics Advisors
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Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 0
Indalytics.com | [email protected]
&
Online Continuing and Professional Learning —
Market Size and Demand in the US
February 2015
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 1
TABLE OF CONTENTS
Market Size of Online Continuing and Professional Learning in the
US
Demand for Courses in Online Continuing and Professional
Learning
Trends in Online and Professional Learning in the US
Introduction of New Products and Programs
Collaboration among Organizations
Investments in Online Continuing and Professional Education
Organizations Mentioned in the Report
LIST OF FIGURES
Figure 1: Online Continuing and Professional Learning in the US —
Market Size (Value) — By Categories
Figure 2: % of Students Going for Paid Courses and Certifications
Figure 3: Online Continuing and Professional Learning in the US —
Market Size (Volume) — By Categories
Figure 4: Online Continuing and Professional Learning in the US —
Demand for Courses (Volume)
Figure 5: Trends in Online Continuing and Professional Learning in
the US
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 2
PUBLICATION DATE
February 2015
NUMBER OF PAGES
26
PRICE OF THE REPORT
Single User: US$200
Multi User/ Enterprise: US$450
Visit www.indalytics.com or write to us at [email protected] to know
more about the report.
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 3
ABOUT THE REPORT
The report ‘Online Continuing and Professional Learning — Market Size
and Demand in the US’ discusses the total market size of online courses on
further education and professional development — that are taken by
people beyond enrollment age for school education to enhance their skill
sets and career prospects.
It estimates the market size from the demand side, both in terms of
volume and value (US$). It segregates the market size by major categories
that demand the courses. It further estimates the demand for both free
and paid online courses in continuing and professional learning.
The report also discusses the major trends in the US for online continuing
and professional learning, along with the activities of major players.
In case you have a specific query regarding this report, or want some
additional information, then please feel free to write to us at
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 4
MARKET DEFINITION — ONLINE CONTINUING
AND PROFESSIONAL LEARNING
Online continuing and professional education consists of online courses on
further education and professional development — that are taken by
people beyond enrollment age for school education — to enhance their
skill sets and career prospects.
Continuing education consists of postsecondary learning, which does not
fall into formal education. It does not include the following:
1. Formal professional education — where students enroll for a
specialized education, which grants them a license of degree to
practice a profession such as law.
2. Formal adult education — which is imparted to students beyond
the enrollment age, to make them literate.
3. Correspondence education — which includes education through
sale of study material, such as books, CDs, and DVDs.
Online continuing and professional learning comprises of both non–credit,
as well as degree credit courses, which students can take through the
internet. The courses are imparted by educational institutions through
their websites, as well as through websites, working as marketplaces.
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 5
RESEARCH METHODOLOGY
Volume of online continuing and professional learning consists of the
number of students who are enrolled, or are expected to get enrolled in at
least one of the courses falling under the category.
The volume is estimated as per the following definitions:
Serviceable Available Market (SAM) — it represents the number of
students that have enrolled, or are expected to enroll in at least
one of the courses.
Serviceable Obtainable Market (SOM) — it represents number of
students that are expected to complete the online courses and pay
for them.
Market size of online continuing and professional learning in terms of value
is calculated by multiplying SOM by average ticket size of courses.
Conversion ratios from SAM to SOM are calculated with the help of
government data, as well as primary research interviews with course
providers and marketplaces.
The market size is estimated by the demand of online courses and not the
supply — due to the business model of online courses. The online courses
are not specific to a particular geography, and can be taken by almost
anyone having access to the internet and ability to understand language of
the course. Therefore estimating the size through suppliers leads to an
incorrect market landscape by a particular geography.
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 6
EXECUTIVE SUMMARY
Market size of online continuing and professional learning in the US is
expected to reach US$XX billion by the end of 2015. Approximately XX% of
the market is dominated by working population, who enroll for online
courses to enhance their skillset and employment prospects. Further, XX%
of the market demand comes from students, and XX% comes from the
unemployed.
In terms of the number of students, approximately XX million people in the
US are expected to enroll for online continuing and professional learning
courses in 2015. Out of these approximately XX (XX%) million will enroll in
the paid courses or pay for certifications.
In terms of courses, XX% of the demand — for both free as well as paid
courses — is expected to come from Business and Management courses.
It will be followed by courses in Language Learning; Computer Science,
Programming and Web Development; Economics and Finance; and Data
Analytics and Statistics.
The online continuing and professional learning in the US is witnessing
emergence of new products and programs. The segment is also witnessing
inflow of investments, along with collaboration among the companies.
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 7
ORGANIZATIONS MENTIONED IN THE REPORT
Amazon
Associated Industries of Massachusetts
Aveda Corporation
Code.org
Craftsy
C-Suite Network
DJE Holdings
EDUCATA
EdX
ExecOnline
Freeport Financial
Greenbuild University
Gulfcoast Ultrasound Institute
Hanley Wood LLC
IBM
Kaplan Ventures
LaunchCode
LeaseHawk
Leeds University
LightSpeed VT
Massachusetts Institute of Technology
MassageTherapyOnline.com
mCordis
Microsoft
Militello Capital
MindEdge Inc.
MIT Sloan School of Management
MultiView
National Virtual Academy for Indian
Agriculture
New Atlantic Ventures
Osage Venture Partners
Pluralsight
Riverside Company
Treehouse
Trident University International
University of Pennsylvania
Wharton Business School
Zeno group
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 8
REPORT SAMPLE
TABLE 1: ONLINE CONTINUING AND PROFESSIONAL LEARNING IN THE US — MARKET SIZE (VALUE) — BY CATEGORIES
Category Value (US$ Million)
Students XX
Working Population XX
Unemployed XX
Source: Indalytics Advisors
FIGURE 1: % OF STUDENTS GOING FOR PAID COURSES AND CERTIFICATIONS
Source: Indalytics Advisors
XX
XX
XX
XX
XX
XX
XX
XX
Students
Working Population
Unemployed
Total
% enrolling for paid courses and certifications
Total Volume = XX million
Date = 2015 (E)
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 9
FIGURE 2: ONLINE CONTINUING AND PROFESSIONAL LEARNING IN THE US — DEMAND FOR COURSES (VOLUME)
Source: Indalytics Advisors
Trends in Online and Professional Learning in the US
INT RO DUCTIO N O F NEW PRODUCT S AN D PRO GR AMS
Several edtech organizations in professional education space have
launched new programs to increase their student enrollment.
Digital PR agency Zeno group — a DJE Holdings company — has launched
an e-learning training program for other PR agencies and marketers to
improve their digital and social media skills.
Business & Management
Language learning
Computer Science, Programming and Web
Development
Economics and Finance
Data Analysis and Statistics
Law
Teacher TrainingOthers
Total estimated enrollment in all courses and
certifications = XX million
Date = 2015 (E)
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 10
The program — Asia Digital Essentials Program — provides several courses
on social media and digital marketing.
The course fee range from US$27 per month to US$67 per month,
depending on the features. Students taking the course are required to
study at least six hours of curriculum and pass a test before getting a
certificate from for a particular skill.
Cosmetics manufacturer Aveda Corporation has launched online
education program called Learn Aveda. The program has several pause-
and-practice videos that teach hair cutting. The program teaches 15
different haircuts and 10 technique videos. Cost of the curriculum for
salons is US$180 per month for the first six users and US$25 for each
addition user, with a four-month minimum subscription.
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 11
DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.
Publication Volume: GCI-15-GL-02
Publication Date – February 2015
© 2015 Indalytics Advisors Private Limited
For further information, please contact [email protected]
Online Continuing and Professional Learning — Market Size and Demand in the US
© Indalytics Advisors l www.indalytics.com l 12
NOTES