Online content development worksheet

Online Content Development Worksheet This worksheet was designed as a tool that the marketing (client) teams can use during the thought leadership, etc.. development process. The goal is to capture the information regarding key messages, audiences and other purposes driving the activities for the organization so that when trying to develop the content, including how to position the material online, the information has been captured and is readily available for review. By capturing this information along the way, versus trying to remember or figure it out when the deadline is approaching, online content can hopefully be improved – especially from the last minute act of copying the first paragraph or two from the final document to post online. This information can also be useful in developing other promotional materials like e-mail and executive letter copy. The marketer using this document can choose whether it is their preferred method to use on their computer or print out and write out the information during development discussions and other related meetings. It should be seen as a useful tool to capture information. Page 1 of 4

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Transcript of Online content development worksheet

Online Content Development Worksheet

This worksheet was designed as a tool that the marketing (client) teams can use during the thought leadership, etc.. development process. The goal is to capture the information regarding key messages, audiences and other purposes driving the activities for the organization so that when trying to develop the content, including how to position the material online, the information has been captured and is readily available for review.

By capturing this information along the way, versus trying to remember or figure it out when the deadline is approaching, online content can hopefully be improved – especially from the last minute act of copying the first paragraph or two from the final document to post online. This information can also be useful in developing other promotional materials like e-mail and executive letter copy.

The marketer using this document can choose whether it is their preferred method to use on their computer or print out and write out the information during development discussions and other related meetings. It should be seen as a useful tool to capture information.

Page 1 of 3

Online Content Development Worksheet

Department developing deliverable

Project lead

Marketing lead

Additional resources

Title/working name

Expected launch

What type of deliverable (brochure, thought leadership1, case study, bio)

Topic of deliverable

Purpose of deliverable

Audience (General)

Audience-Csuite level (Specific – max. 2)

The main take-away message(Conclusion)

How is take-away useful/of value to audience (General)

How is take-away useful of value to C-suite audience(Use Csuite identified in table above)

1 Thought leadership includes white papers, points of view, research/study/survey reports, article – self published or through external channel.Page 2 of 3