CIPR Social Summer 2013 Online Community Management - Michelle Goodall
Online Community Management
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Transcript of Online Community Management
![Page 1: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/1.jpg)
Community Management
Jenn Whinnem
![Page 2: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/2.jpg)
![Page 3: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/3.jpg)
Getting on the Same Page.
People in this position are working to build, grow and manage online
communities around a brand or cause
http://en.wikipedia.org/wiki/Online_community_manager
![Page 4: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/4.jpg)
Community.Community managementis about people
Community managementis about relationships
![Page 5: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/5.jpg)
More about CM
• Social media is different from other media
• Two-way channel• Can talk….and listen• Integrate feedback• Reach new
audiences
![Page 6: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/6.jpg)
Shaking the Foundation.
![Page 7: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/7.jpg)
www.facebook.com/cthealth
![Page 8: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/8.jpg)
@cthealth
![Page 9: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/9.jpg)
www.youtube.com/cthealth
![Page 10: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/10.jpg)
Guidelines.
• Promote others (grantees, partners)• Say “thank you”• Say “I’m sorry”• The online merely enables the offline
![Page 11: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/11.jpg)
Some Tips.
• Find• Reward• Balance• Empower• Leverage
![Page 12: Online Community Management](https://reader033.fdocuments.in/reader033/viewer/2022052523/555a5316d8b42a47748b4b3c/html5/thumbnails/12.jpg)
Hi.
Communications Officer
Connecticut Health
Foundation• Web
• Social Media
• Strategy
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