Online College Students 2014
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Transcript of Online College Students 2014
![Page 1: Online College Students 2014](https://reader035.fdocuments.in/reader035/viewer/2022062512/55497743b4c905dd558b5929/html5/thumbnails/1.jpg)
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Online Enrollment
*Source: IPEDS 2012
At Least One
Online Class
26%Not Online
74%
• 21,000,000 (100%) Total Students Enrolled in Undergraduate/Graduate Education
• 2,600,000 (13%) Enrolled Fully Online
Enrolled Fully Online
13%
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3
About
1,000,000
NEW fully online students yearly
Yearly Enrollments
![Page 4: Online College Students 2014](https://reader035.fdocuments.in/reader035/viewer/2022062512/55497743b4c905dd558b5929/html5/thumbnails/4.jpg)
Market Trends in Online Education
2004 2006 2008 2010 2012 2016 (est)
2.3m 3.5m
4.6m6.1m
9.9m10.8m*
780k1.2m 1.8m 2.1m
3.3m 3.4m*
Took at Least 1 Online Course Took All Courses Online
Copyright: Aslanian Market Research 2013
4
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Number of Institutions Online
Institution TypeNo. with Fully
Online Programs Total Percentage
Public 4 year 438 687 63.8%
Private 4 year 558 1,567 35.6
For-profit 4 year 272 785 34.6
4-year Total 1,268 3,039 41.7
Public 2 year 446 1,046 42.6
Private 2 year 8 78 4.5
For-profit 2 year 107 1,030 10.4
2-year Total 561 2,254 24.9
2-year & 4-year Total 1,829 5,293 34.6
Source: IPEDS 2012
![Page 6: Online College Students 2014](https://reader035.fdocuments.in/reader035/viewer/2022062512/55497743b4c905dd558b5929/html5/thumbnails/6.jpg)
Study Sample
• 1,500 respondents drawn from national research-only panel
• U.S. census representative• Invited to participate via email• Qualification: 18 years of age and older• Minimum of a high school degree or equivalent• Recently enrolled, currently enrolled, or planning
to enroll in a fully online undergraduate or graduate degree, certificate, or licensure program
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Gender
GenderUndergraduate Graduate
2012 2013 2014 2012 2013 2014
Female 74% 67% 71% 66% 53% 66%
Male 26 31 29 34 46 34
Prefer not to say -- 1 <1 -- 1 <1
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Age
Age When Last Enrolled Percent18-20 4
21-24 13
25-29 18
30-34 16
35-39 13
40-44 12
45-49 8
50-54 9
55-59 5
60-64 2
65+ 1
%
35%
Median Age: 35
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Income
Total Household Income PercentLess than $25,000 19
$25,000 - $39,999 19
$40,000 - $54,999 15
$55,000 - $69,999 12
$70,000 - $84,999 9
$85,000 - $99,999 7
$100,000 - $114,999 5
$115,000 - $129,999 2
$130,000 - $149,999 2
$150,000 or more 4
Prefer not to say 6
%
Median : $50,000
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Employment Status
Employment Status
Undergraduate Graduate
2012 2013 2014 2012 2013 2014
Employed full time 48% 38% 38% 73% 76% 59%
Employed part time 24 20 20 16 10 18
Not employed 27 35 39 11 10 18
Retired 2 4 2 1 2 2
Prefer not to say -- 3 1 -- 3 3
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Ethnicity
Ethnicity Undergraduate 2014 Graduate 2014
White 69 70
African American 16 12
Hispanic 7 8
Asian or Pacific Islander 4 7
Native American 1 1
Other 2 2
Prefer not to say 1 1
% %
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Military Service
Military ServicePercent of Respondents
All Undergraduate Graduate
Veteran 7% 6% 8%
Spouse or dependent of veteran 5 4 6
Spouse or dependent of active duty military
3 3 4
None of the above 84 86 81
![Page 13: Online College Students 2014](https://reader035.fdocuments.in/reader035/viewer/2022062512/55497743b4c905dd558b5929/html5/thumbnails/13.jpg)
Intended Credential
OCS 2014 Eduventures Estimate
Associate’s Degree 24 29
Bachelor’s Degree 33 42
Master’s Degree 39 27
Doctorate 4 3
Certificate 10 --
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Field of Study
GraduateUndergraduate
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Top 10 Undergraduate Degree Programs
Degree Program 2014
Business Administration 1
Nursing 2
Information Technology 3
Criminal Justice 4
Early Childhood Education 5
Psychology 6
Medical Billing 7
Accounting 8
Computer Science and Engineering 8
Social Work 10
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Top 10 Graduate Degree Programs
Degree Program 2014
Business Administration 1
Nursing 2
Elementary Education 3
Educational Administration, K-12 4
Health Administration 5
Library Science 6
Psychology 6
Criminal Justice 6
General Mental Health Counseling 9
Social Work 10
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Poll
Do you think you have any unique or unusual programs?
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Factors in Choosing an Institution
Importance to Selection of Program (choose up to 3) Percent
*^Overall reputation of the college or university 25%
*^Tuition and fees 24
*^No set class meeting times 19
*^Recognized in your field as a high quality college or university 14
*Students never have to visit campus during their study 13
* Among top 10 selection factors in the 2013 survey^ Among top 10 selection factors in the 2012 survey
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Factors Determining Reputation
College Reputation Factors Undergraduate Graduate
It is accredited 72% 73%
Recognized in my field as a high quality institution 32 40
Recommendations of friends,colleagues, and relatives. 27 21
It has high academic standards 20 21
It holds a high ranking in the US News and World Report annual ranking
19 27
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Comparing Online to Classroom
Percent of Respondents
All Undergraduate Graduate
Better 47% 50% 43%
About the same 43 41 48
Not as good 10 9 9
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Consideration of Classroom or Hybrid/Low Residency Programs
Consideration of Hybrid/Low
Residency Program
Consideration of Classroom Program
Definitely not 12% 15%
Probably not 18 22
Not sure 40 28
Probably would 22 24
Definitely would 8 11
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Why Not Classroom?
(Select all that apply)Percent of Respondents
All Undergraduate Graduate
Personal event prevented me from continuing 43% 45% 35%
I got a new job that prevented me from continuing 22 19 29
I moved 20 19 22
Cost 18 20 13
Classes weren’t available when I needed them 15 16 12
My interests changed 15 17 7
Other 9 9 9
Quality of the instruction 4 5 4
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Proximity to Institution
Distance to Closest Campus or Service Center
Undergraduate Graduate
2012 2013 2014 2012 2013 2014
Less than 50 miles 47% 48% 48% 40% 35% 34%
50 to 100 miles 16 13 11 16 28 12
More than 100 miles 25 27 31 35 29 48
Not sure 12 12 10 9 8 7
Less than 50 miles 47% 48% 48% 40% 35% 34%
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Transfer Credit
Transferable Credits
Percent of Undergraduate
Students
Most 26%
All 26
Some 20
Few 13
None 8
I don’t know yet 7
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Importance of Transfer Credits to Enrollment Decision
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Online Program Worth Time and Money?
Good Financial Investment Undergraduate Graduate
Yes, completely 56 65
Somewhat 36 29
Not at all 8 5
% %
Worthwhile Time Investment Undergraduate Graduate
Yes, completely 59 72
Somewhat 34 24
Not at all 7 4
% %
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Change in Employment Status
GraduateUndergraduate
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Poll
• How long does it typically take at your institution from inquiry to enrollment?A. Less than 4 weeks
B. 5 to 8 weeks
C. 9 to 12 weeks
D. 3 to 6 months
E. 7 to 9 months
F. 10 to 12 months
G. More than 12 months
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Length of Time from Online College Search to Enrollment
Undergraduate
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Length of Time from Online College Search to Enrollment
Graduate
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Appealing Marketing Message
All Marketing Messages Percent
90 percent job placement 25%
Earn your degree in one year 10
Study at your own pace 10
Free text books 9
Study only what you need to learn 6
Qualify for a $400 scholarship 5
Year round class offerings 4
Career assistance for life 4
Faculty have real world experience 4
Ranked among the best by U.S. News 4
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Application Process
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Funding Sources
GraduateUndergraduate
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Thinking About Cost
Thinking About Cost Percent
Total Degree Cost 38%
Per Course 33
Per Credit 24
Total Certificate/License Cost 6
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Select the Least Expensive?
GraduateUndergraduate