Online collaboration at Electrolux based on consumer insightsRalf Larsson, Director Employee Online Engagement and Development Corporate Communications, AB Electrolux

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Electrolux

52,000 in 60 countries

Sales SEK 106 billion Op income SEK 6,5 billion Sales in more than

150 markets A world leader in appliances

More than 40 million productsper year

Position

People

Products

E-gate - our Intranet

A global intranet with

+100 ”info portals” managedby 450 editors (EpiServer)

16000 readers monthly (95%), 9500 daily (60%)

825 team sites, 8500 members. Only closed (Sharepoint)

179 communities, 4500 members. Closed and public (IBM Connections)

Employee networking capabilities (IBM C)

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E-gate mission, goal and objectives

Mission: To engage people in our strategy,culture and change

Goal: To deliver content, collaboration and effective self-service to Electroluxemployees anytime and from anywhere

Read more at: http://www.egate.electrolux.com/egate

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The challenge: Changing user, leadership and workplace behaviour! Stop sending e-mails at all times.

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New and better ways for dialogue integrated with Lotus Notes e-mail.

Drag an e-mail into this window, and discuss there. Better overview for all involved. Great for engaging your team. Can be private or public. Reduces attachments in e-mail inbox.

The activity area is part of IBM connections, and available via browser and mobile view.

The challenge: Smarter business in real life

E-gate mission, goal and objectives

Intranet Key Objectives Content to inspire and engage Keep employees updated Easy access anytime and from anywhere

Collaboration as integral part of business Support and engage leaders Implement smarter self-service

80%

20%

99

E-gate

Useful (6-8)

Not useful (3-5)

Don’t know

Not useful at all (1-2)

Very useful (9-10)

42 40 36 41 34

39 39 44 3532

-40%

-20%

0%

20%

40%

60%

80%

100%

How well do you feel the following channels work as a means of providing information on the Group’s goal and direction (%). Internal communication survey 2009. 8,500 replies.

CEO lettersMy immediate

superior My colleagues Training

E-gate rated the best strategic channel by employees

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Online engagement starts with our leaders

Perceived value of networking/ collaboration

0102030405060708090

Year 1 Year 2 Year 3 Year 4 Year 5

Time used employee online networking/ collaboration

%

Engaged Innovation

Knowledge sharing Informed

Reported value for speeding up innovation, networking and knowledge sharing

A recent study in 440 global companies asking employees after implementing employee networking and collaboration on Intranet.

+80% felt more engaged (yrs5)

+75% knowledge sharing (yrs1)+60% improved in innovation (yrs5)

Source: Global Intranet Report 2011

The reported value from online collaboration on Intranet

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Involving our leaders

Employees can follow their leader – in a more effective and engaging way than today. Lets focus on words they appreciate: speed, reach and impact!

We can subscribe all to follow their leaders Leaders can reach their work force faster to a smaller

cost It’s by far more engaging than sending e-mails Personal informal dialogue is more effective

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Another good way to involve our leaders is to get our programs to think collaboration!

Product ManagementInductionInternal hiringTMM extendedCustomer CareStrategy communication

Involving our leaders

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Involving our leaders

As we will move away from “flat address book” to a “social address book” (by integrating E-gate with Lotus notes), we can involve them starting with their profiles…> Profile sends a signal! Both if it’s updated or not.> Our leaders already send out e-mails, and do communicate> Our leaders can now communicate in a more personal way via E-gate

We involved 200 employees

in 4 countries – from VP level

and down. Our findings Users expect instant editing, like on modern

external sites Team Sites and Communities – they cant

tell the difference Integrate more or less, not half the way as

per now They want max 3 clicks – to everything Users don’t think BLOG, WIKI or FILE.

They think communicate and share To reach all employees you need chocolate

and balloons

Usability study and our learning from social business so far

Usability study and our learning from social business so far

Social business at Electrolux since Nov 2010

We have found future ambassadors

The interest grows every day, it never “dipped”

The activity on Intranet has increased

Important programs are very active (R&D, etc)

Micro blogging works best

:-)

Usability study and our learning from social business so far Managers buy in crucial – how it can

improve their leadership It takes time for users to adjust (6 months at

minimum) - Be patient You need a roll-out strategy for a lot of

things: communication, client, Intranet, leaders and users

Integration between different CMS is crucial. Goal is to avoid “context shifting”. !

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How we create a seamless user experience

Employees spend on average 4 hours in the e-mail client. Our collaboration areas need to be available there.

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How we create a seamless user experience

Very soon ALL personal profiles, including our leaders’, will be one click away. In e-mails, calendar, chat

Calendar invitation Sametime (chat) E-mail

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Our 450 editors can help to promoteEditors can activate ongoing communication from IBM Connections and have it available on news pages, static pages, etc. It could be related blogs, bookmarks or discussions to facilitate sharing.

How we create a seamless user experience

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Facilitate sharing – also via leaders

Share functionality available via pc (web) and mobile.

It’s a great feature for our leaders, who easily can add a personal comment to corporate styled news

How we create a seamless user experience

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Our Intranet is available via work PC, home pc, mobile and plasma screens in most factories.

Our mobile solution is browser based, have news and people focus and collaboration spaces integrated.

How we create a seamless user experience

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Upgraded IBM C 3.01 to be launched in October will change name to E-gate and be better integrated: Share the same top menu, search and own profile area. Users can

more easily update own contact details than before (push to LDAP/ domino).

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New Intranet

Go-Live planned to end 2011.

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Networking and sharingpossibilities more available in news if activated (editors in control). We get a stronger connection between news and user interaction.

Formal information!

Updates from own groups (coming from both team sites and communities), people in own network and people I follow, e.g. CEO..

Informal and personal information!

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Employees go here to communicate and share. A falldown menu will list own areas.Top menu translated to several languages.

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