ONLINE BUSINESS BASICS Training from The Off-Road Millennial With Mallie Rydzik.
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ONLINE BUSINESS BASICS Training from The Off-Road Millennial With Mallie Rydzik
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Transcript of ONLINE BUSINESS BASICS Training from The Off-Road Millennial With Mallie Rydzik.
ONLINE BUSINESS BASICSTraining from The Off-Road Millennial
With Mallie Rydzik
WHAT’S KEEPING YOU FROM GETTING YOUR BUSINESS ONLINE?
“Everything, kinda” ~James
“Website and marketing. I feel like I don't even know where to begin.” ~Sarah
“I have such a great in person following that bringing it online almost felt like a whole new business.”~Sile
“Copy and website…But just feel overwhelmed in general about all the future ideas I have and putting it together.” ~Cristina
“I don't believe anyone will ever find me amidst the noise of the internet.” ~Mary
“Struggling with two passions and how to narrow the focus.” ~Traci
“I can't focus. I have a few different interests and skills and have set up a few different web pages, etc, but I keep second guessing which one I can actually be successful in, causing me to not really work hard on any of them.” ~Laura
“Not knowing how to find clients (when I started freelancing) and being concerned about income security.” ~Cheryl
“Knowing which step to take next when launching blog/webstore/site.” ~Jessica
THE PERFECT IS THE ENEMY OF THE GOOD
TOPICS
Website What to include?
Blogging Setting up an editorial calendar
Social Media What is it? Why does it matter?
Mailing list Yes, you need one.
Online marketing strategy Hint: It includes all of the above
AboutStart HereWork With Me/Services/Shop/ProductsContactSocial media linksBlog!
WEBSITE MUST-HAVES
ABOUT
One of the most frequently visited pages on your site
Tell your story…without focusing so much on you.
Write in the first person—no stuffy third person resume style!
Let your ideal audience know they belong there.
Get clear on the “why” behind your business.
Pictures of you are good. Level of professionalism in the pictures is dependent on your business and the amount of familiarity you want to create with your audience.
Include a bio that can be used for any features done on you
START HERE
When a visitor first lands on your site, what do you want them to do?
Give a short version of your About page and include a link to “learn more here.”
List some of your most popular blog posts
If you have a Facebook group, let them know! If they like what you’re about, they’ll want to connect with others who think like them.
End with a Call To Action so they’re not left saying “Now what?”
WORK WITH ME
Your service (not product) offerings
Not uncommon to ask the prospective client what they need before directing them to an appropriate service (a pre-sales page). Terrific example from
Maggie Patterson
www.maggiepatterson.com
PRODUCTS/SHOP
If you provide tangible products or information products, make sure to have a page separate from your services to display them.
Visual appeal is key for physical products; use a good camera or at least create a good lighting environment for your smartphone pictures.
Even for info products, a good “cover image” is important. Rebecca Tracey does a great
job with thiswww.theuncagedlife.com
CONTACT AND SOCIAL MEDIA
Two options: Contact Form or Email Address
Contact form can typically help you avoid spam email arriving in your inbox
Many people prefer to use their own email client to contact you; they also have a copy of the message they sent you this way.
Personal phone number is highly discouraged; set up a Google Voice number.
Most Wordpress themes have a section in which you can add social media links to your header or footer, but the contact page can also have those links.
THE BLOG
Blogging is not dead
Your blog is an opportunity to share your expertise with a wide audience
Your blog is not an opportunity to talk about your cats
THE BLOG
Setting up your editorial calendar
THE TECHNICAL DETAILS
Jeff Goins’ 8-minute step-by-step video for setting up your website and installing Wordpress.
Want to catch it again later? Write
down this link:http://youtu.be/
0Md3z6PdFII
SOCIAL MEDIA
Google+
Ello and others….www.TheStaceyHarris.com
SOCIAL MEDIA
Pick one primary medium and one or two secondary to start
Consider where your audience is spending time Crafters = Pinterest Teenagers = Instagram Most Demographics =
Don’t give up on social media too early
SOCIAL MEDIA
Social Media Examiner Report
and Findings 2014
MAILING LISTS
MAILING LISTS
The Great Opt-In Debate
Opt-In #1: Community Access(TheUncagedLife.com)
Opt-In #2: Email Course(MaggiePatterson.com)
MAILING LISTS
Opt-In #3: Classic Ebook(SmartPassiveIncome.com)
Opt-In #4: The Anti-Optin
(makennajohnston.com)
ONLINE MARKETING STRATEGY
Can include: Guest posting Guest podcasts Email “newsletters” Cold calls and/or emails Social media engagement Giveaways Press releases Content marketing Mainstream media presence Speaking Books …and more
Your goal is to get people to your website and
convert them to readers and/or
buyers
ONLINE MARKETING STRATEGY
PUTTING IT ALL TOGETHER
Set up your website
Get started blogging
Get seen on social media
Get into your audience’s inboxes with a mailing list
Get yourself out into the online world!
WHAT NEXT?
Online Business Basics Toolkit and Group Program
All this and more in a detailed, affordable ebook!
$17
Go To www.theoffroadmillennial.com/obb For More Information
