Online Brand Reputation

Online Brand Reputation• Online Brand Management

is about protection. It's about knowing everything, positive and negative that is impacting your brand online

•Maintain the integrity of a carefully nurtured brand

45 Million Views

http://www.youtube.com/watch?v=5YGc4zOqozo

The Impact…

Within four days of the song going online,

a flood of bad PR caused United Airlines‘

stock price to plunge by 10%,

-costing shareholders $180 million-

Which would have bought Carroll more than 51,000 replacement guitars

Dominos responded immediately saving the company’s reputation and, potentially millions in lost business.

Blog Monitoring

• BackType Blog Comments Monitoring

• BlogPulse

• Google Blog Search

• Technorati

http://www.backtype.com/

http://www.blogpulse.com/

http://blogsearch.google.com/

http://www.technorati.com/

Twitter Monitoring

• Monitter

• TweetBeep

• Tweet Later

• Twitter Search

http://monitter.com/

http://tweetbeep.com/

Other Monitoring

• Google Alerts

• BoardTracker

• http://socialmention.com/

Paid Tools

• http://www.trackur.com

• Radian6

top 10 listings of

search can be

seen as your

Online Resume

How To Dominate Search Engines• Facebook Page• Facebook Group• Twitter Channel• YouTube Channel +

MetaCafe,Google Video, DailyMotion, Revver

• Squidoo Pages• HubPages

• LinkedIn Page

• Naymz Page

• MySpace Page

• Bebo Page

• Orkut Page

• Google Plus Page

• Wikipedia Entry• About.com• AboutUs.org• Submit Press Releases

– Pr.com, PRNewswire.com etc

• Create blog(s)– Wordpress.com , Blogger.com

How To Dominate Search Engines

• Create microsites using your keyword phrase(s)– www.YourDomainReviews.com– www.YourDomainScam.com– www.YourDomainCorp.com– www.Your-Domain-Reviews.com

How To Dominate Search Engines

What if you have

negative reviews on

sites like ….

How To Get Positive Reviews

Step #1

•Determine which sites are important sites for your customers to write reviews on ….

Attractions Industry• Google reviews

• tripadvisor.com/.uk/.au

• Insiderpages.com

• travelpost.com

• Virtualtourist.com

Step #2

•Ask for It: As simple as this sounds - it works. People will give you reviews if you ask. So ask on your website, business cards, brochures, invoices, email signature etc.


Step #3

•Give a little get a little: Offer an incentive for your customers to post a positive review (example: Tell us how we did and receive 10% off your next visit)


Step #4

•Make It Easy: Posting a review should be straight forward and not time consuming - so ensure if you are collecting reviews you are only asking questions that would help bring value to your organization


Step #5

•Email Follow-Up: You can make it part of your auto-responder or email footer - this is great especially after a user has received their product/service.


Step #6

•Be Creative: There are always ways you can get people to participate - so perhaps it is a contest, a weekly draw, but let your creative juices flow and have fun with it!


Key Takeaways…

• If you have negative listing on page one of Google – you need to dominate by using social sites and microsites

• If you have negative reviews on sites like Yelp, Insiderpages etc – you need to get customers to post positive reviews to outweigh the negative

If you would like information about loyalty and incentive programs optimized with

social media

Please email: [email protected]

This is a no obligation offer

Online Brand Reputation

Documents

Transcript of Online Brand Reputation