Online banking -_challenges__amp__opportunities

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ONLINE BANKING – Challenges and Opportunities RESEARCH PROJECT REPORT Submitted to Punjab Technical University in partial fulfillment of the requirements for the degree Of MASTER OF BUSINESS ADMINISTRATION (Specialization: Finance) SUBMITT ED BY: VIPUL SHARMA

Transcript of Online banking -_challenges__amp__opportunities

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ONLINE BANKING – Challenges and

Opportunities

RESEARCH PROJECT REPORT

Submitted to Punjab Technical University in partial fulfillment of the

requirements for the degree

Of

MASTER OF BUSINESS ADMINISTRATION

(Specialization: Finance)

SUBMITTED BY:

VIPUL SHARMA

(104512248289)

Gian Jyoti Institute of Management & Technology

Mohali

(2010-2012)

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“ONLINE BANKING – Challenges and

Opportunities”

RESEARCH PROJECT REPORT

Submitted to Punjab Technical University in partial fulfillment of the

requirements for the degree

Of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:

VIPUL SHARMA

(104512248289)

Gian Jyoti Institute of Management & Technology

Mohali

(2010-2012)

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ACKNOWLEDGEMENT

“Expression of Gratitude is the least one

Can do in response to the favours received.”

I take this opportunity to express my deep sense of gratitude to all those who have

contributed significantly by sharing their knowledge and experience in the completion of

this project work.

At the outset I wish to express my sincere gratitude to Dr. Vimal K. Aggarwal (Director, GJIMT) for encouraging me to take initiative in a totally new field and continuously guiding me throughout the project.

I would also like to express my indebtedness to my revered and learned faculty Advisor

Prof. Pawan who helped me through the completion of the project and were a constant

source of reference for me and showed full interest at each and every step of my

project.

Finally, I would also like to thank all my dear friends for their kind cooperation, advice

and encouragement during the long and arduous task of preparing this report and

carrying out the project.

At last but not the least, who are always at the top of my heart, my dear family members

whose blessings, inspiration and encouragement have resulted in the successful

completion of the project.

VIPUL SHARMA

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CERTIFICATE-I

This is to certify that the thesis entitled “ONLINE BANKING – Challenges and

Opportunities” submitted for the degree of MBA in the subject of Finance (Minor-

Marketing) for the Punjab Technical University, Jalandhar, is a bonafide research

work carried out by VIPUL SHARMA under my supervision and that no part of this

thesis have been submitted for any other degree.

This assistance and help received during the course of investigation have been fully

acknowledged.

Advisor

Prof. Pawan

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CERTIFICATE II

This is to certify that the thesis entitled “ONLINE BANKING – Challenges and

Opportunities” submitted by Vipul Sharma to the Punjab Technical University,

Jalandhar in partial fulfillment of the requirements of the degree of MBA in a subject of

Finance (Minor-Marketing) has been approved by the student’s Advisory Committee

after an oral examination on the same, in collaboration with an External Examiner.

(Prof. Pawan) External Examiner

Advisor

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DECLARATION

I, "Vipul Sharma”, hereby declare that the work presented herein is genuine work done

by me and has not been published or submitted elsewhere for the requirement of a

degree programme. I have not submitted this project for the award of any other degree,

diploma, fellowship or any other similar title or prize.

I undertake responsibility for the contents of this report.

Vipul Sharma

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EXECUTIVE SUMMARY

Technological developments have been growing at an alarming speed in the

international arena. Internet is proudly one of the best in those. So, the banking sector is

also making the best utilization of it. In this study based on ONLINE BANKING, it has

been observed that the development of online banking has increased by leaps and

bounds during the past few years. Concentrating on the Indian economy, the use of

online banking is still in the developing stage.

Today in India the scope of online banking is growing by a good decent rise in its usage.

The rise in the usage of the Internet is the main criteria for development of online

banking.

This project helps us understand the how the online banking came into existence and its

need in the modern world. It shows us the insights of the online banking in India. It helps

us understand the opportunities and the challenges associated with the online banking

in India.

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Title of thesis: “ONLINE BANKING – Challenges and Opportunities”

Name of Student: Vipul Sharma

Roll No 104512248289

Major Subject: Finance

Minor Subject: Marketing

Name of Major advisor Prof. Pawan

Degree to be awarded: MBA

Year of award of Degree: 2010-2012

Total pages in thesis: 65

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Chapter Topics Page No.

1. 1.1 Introduction to Online Banking

1.1.1 Online Banking - an overview

1.1.2 What is online banking?

1.1.3 How does online banking work and its structure

1.1.4 Opportunities in Online Banking

1.1.5 Challenges in Online Banking

1.1.6 Solutions

1.1.7 Case Studies

1.1.8 ICICI Bank

1-5

6-12

13-14

15-20

21-31

32-35

36-37

38

2. 2.1 Review of literature 39-47

3. 3.1 Objectives, Limits and Research Methodology

3.1.1 Objectives and limits of Study

3.1.2 Research Methodology

48

49

50

4. 4.1 Data Analysis 51-57

5. 5.1 Findings & Conclusion 58-59

6. 6.1 Recommendations &Suggestions 60-61

7. 7.1 Annexure

7.1.1 Questionnaire

7.1.2 Bibliography

62

63-64

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TABLE OF CONTENTS

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CHAPTER- 1

INTRODUCTION

TO

ONLINE BANKING

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1.1.1 ONLINE BANKING- AN OVERVIEW

Online banking is a process that has evolved because of the development of technology

over the years. So before going into detail on the online we should have a overview of it

birth.

INFORMATION TECHNOLOGY

Information technology (IT) is the acquisition, processing, storage and dissemination of

vocal, pictorial, textual and numerical information by a microelectronics - based

combination of computing and telecommunications. IT (information technology) is a

term that encompasses all forms of technology used to create, store, exchange, and

use information in its various forms (business data, voice conversations, still images,

motion pictures, multimedia presentations, and other forms, including those not yet

conceived). It's a convenient term for including both telephony and computer technology

in the same word. It is the technology that is driving what has often been called "the

information revolution."

IT is the area of managing technology and spans wide variety of areas that include but

are not limited to things such as processes, computer software, information

systems, computer hardware, programming languages, and data constructs. In short,

anything that renders data, information or perceived knowledge in any visual format

whatsoever, via any multimedia distribution mechanism, is considered part of the

domain space known as Information Technology (IT). IT provides businesses with four

sets of core services to help execute the business strategy. These four core services

are broken into business process automation, providing information, connecting with

customers, and productivity tools.

IT professionals perform a variety of functions (IT Disciplines/Competencies) that

ranges from installing applications to designing complex computer networks and

information databases. A few of the duties that IT professionals perform may

include data management, networking, engineering computer hardware, database and

software design, as well as management and administration of entire systems.

Information technology is starting to spread further than the conventional personal

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computer and network technologies, and more into integrations of other technologies

such as the use of cell phones, televisions, automobiles, and more, which is increasing

the demand for such jobs.

TECHNOLOGY in Banking

Many of the largest and most successful banks in the world emerged from the technical

changes that they are able to recognize at an early stage. India’s banking sector has a

long way to go before it can compete globally. Situation is especially maintained in the

late introduction of ICT in India banks. Our information technology is designed to

compete with information technology in the world, and when we are in the area very

quickly, it can be difficult for us to benefit from liberalization.

Bank with the right technology to provide timely information to increase productivity and

thus see a competitive advantage. Compete in the economy, which has been opened, it

is certainly the Indian banks to comply with the latest technology and adapt to its

surroundings. Except that the banks need much improved use of technology to

customer-friendly, efficient and competitive in the current authorities and businesses,

they also need the technology to newer products and newer forms of service and the

increasingly dynamic global environment to offer. Information technology allows banks

to build new systems, which bite the needs of many customers that cannot be

considered today.

On-line banking, for example, promises customers to conduct banking transactions in a

direct access to the core of the bank customer account works. Customers to verify all

information, all so far, all the checks, all credit card information.

In the future, the banks freed from the constraints of a delivery channel. They can

create, package, market and product niches, and because the tumbling price of the

technology, they can do so cost-effectively.

Technology gives banks the opportunity to be closer to customers, to a broader range of

services at lower costs, streamline the March belang systems so that all information in

one place where it can be used for the trends that can quickly lead into new products.

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Electronic banking data can be gathered and analyzed. Interactivity allows the

consumer to save the settings, directing the development of truly new products.

The development of I.T has helped the boom of E – Commerce. So it is also important

to know the concept of E – Commerce.

E-COMMERCE

Electronic commerce, commonly known as e-commerce, eCommerce or e-commerce,

refers to the buying and selling of products or services over electronic systems such as

the Internet and other computer networks. However, the term may refer to more than

just buying and selling products online. It also includes the entire online process of

developing, marketing, selling, delivering, servicing and paying for products and

services. The amount of trade conducted electronically has grown extraordinarily with

widespread Internet usage. The use of commerce is conducted in this way, spurring and

drawing on innovations in electronic funds transfer, supply chain management, Internet

marketing, online transaction processing, electronic data interchange (EDI), inventory

management systems, and automated data collection systems. Modern electronic

commerce typically uses the World Wide Web at least at one point in the transaction's

life-cycle, although it may encompass a wider range of technologies such as e-mail,

mobile devices and telephones as well.

A large percentage of electronic commerce is conducted entirely in electronic form

for virtual items such as access to premium content on a website, but mostly electronic

commerce involves the transportation of physical items in some way. Online retailers

are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost

all big retailers are now electronically present on the World Wide Web.

Electronic commerce that takes place between businesses is referred to as business-to-

business or B2B. B2B can be open to all interested parties (e.g. commodity exchange)

or limited to specific, pre-qualified participants (private electronic market). Electronic

commerce that takes place between businesses and consumers, on the other hand, is

referred to as business-to-consumer or B2C. This is the type of electronic commerce

conducted by companies such as Amazon.com. Online shopping is a form of electronic

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commerce where the buyer is directly online to the seller's computer usually via the

internet. There is no intermediary service involved. The sale or purchase transaction is

completed electronically and interactively in real-time such as in Amazon.com for new

books. However in some cases, an intermediary may be present in a sale or purchase

transaction such as the transactions on eBay.com.

Electronic commerce is generally considered to be the sales aspect of e-business. It

also consists of the exchange of data to facilitate the financing and payment aspects of

business transactions.

Business applications of ecommerce

Some common applications related to electronic commerce are the following:

Email Enterprise content management Instant messaging Newsgroups Online shopping and order tracking Online banking Online office suites Domestic and international payment systems Shopping cart software Teleconferencing Electronic tickets

E-COMMERCE APPLICATION IN BANKING INDUSTRY

New information technologies and emerging business forces have triggered a new wave

of financial innovation – electronic banking (e-banking). The banking and financial

industry is transforming itself in unpredictable ways (Crane and Bodie 1996), powered in

an important way by advances in information technology (Holland and Westwood 2001).

Since the 1980s, commercial banking has continuously innovated through technology-

enhanced products and services, such as multi-function ATM, tele-banking, electronic

transfers and electronic cash cards. Over the past decade, the Internet has clearly

played a critical role in providing online services and giving rise to a completely new

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channel. In the internet age, the extension of commercial banking to the cyberspace is

an inevitable development (Liao and Cheung 2003).

E-banking creates unprecedented opportunities for the banks in the ways they organize

financial product development, delivery and marketing via the internet. While it offers

new opportunities to banks, it also poses many challenges such as the innovation of IT

applications, the blurring of market boundaries, the breaching of industrial barriers, the

entrance of new competitors and the emergence of new business models (Saatcioglu et

al. 2001, Liao and Cheung 2003). Now the speed and scale of the challenge are rapidly

increasing with the pervasiveness of the internet and the extension of information

economy (Holland and Westwood 2001).

Globally, e-commerce growth has been led by the popularity of online shopping portals

like amazon.com and ebay.com but in India that has not been the case. It is mainly

driven by the online travel industry and banking sector. For instance, 29% of Indian

Internet users book airline tickets online and the figure is expected to touch 46% next

year. Online rail ticket booking stands at 39% of the total bookings. As far as banking is

concerned, there are 4.6 million online banking users in India. This figure is expected to

go up to over 16 million by 2007-08 that will include both internet and mobile banking

users. According to the Internet and Mobile Association of India (IAMAI), the e-

commerce industry in India is expected to grow to a size of Rs. 2,300 crore by 2007

against the Rs.1,200 crore. The total number of internet users which right now is 38.5

million is expected to reach 100 million by 2008.

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1.1.2 WHAT IS ONLINE BANKING?

If you're like most people, you've heard a lot about online banking but probably haven't

tried it yourself. You still pay your bills by mail and deposit checks at your bank branch,

much the way your parents did. You might shop online for a loan, life insurance or a

home mortgage, but when it comes time to commit, you feel more comfortable working

with your banker or an agent you know and trust.

Online banking isn't out to change your money habits. Instead, it uses today's computer

technology to give you the option of bypassing the time-consuming, paper-based

aspects of traditional banking in order to manage your finances more quickly and

efficiently.

Origin of online banking

The advent of the Internet and the popularity of personal computers presented both an

opportunity and a challenge for the banking industry.

For years, financial institutions have used powerful computer networks to automate

millions of daily transactions; today, often the only paper record is the customer's receipt

at the point of sale. Now that its customers are connected to the Internet via personal

computers, banks envision similar economic advantages by adapting those same

internal electronic processes to home use.

Banks view online banking as a powerful "value added" tool to attract and retain new

customers while helping to eliminate costly paper handling and teller interactions in an

increasingly competitive banking environment.

Brick-to-click banks

Today, most large national banks, many regional banks and even smaller banks and

credit unions offer some form of online banking, variously known as PC banking, home

banking, electronic banking or Internet banking. Those that do are sometimes referred

to as "brick-to-click" banks, both to distinguish them from brick-and-mortar banks that

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have yet to offer online banking, as well as from online or "virtual" banks that have no

physical branches or tellers whatsoever.

The challenge for the banking industry has been to design this new service channel in

such a way that its customers will readily learn to use and trust it. After all, banks have

spent generations earning our trust; they aren't about to risk that on a Web site that is

frustrating, confusing or less than secure.

Most of the large banks now offer fully secure, fully functional online banking for free or

for a small fee. Some smaller banks offer limited access or functionality; for instance,

you may be able to view your account balance and history but not initiate transactions

online. As more banks succeed online and more customers use their sites, fully

functional online banking likely will become as commonplace as automated teller

machines.

Understanding Online Banking Services

Online banking is a great convenience for many people. Whether people use it to

manage traditional accounts or switch all of their banking to an online-only firm, it is a

wonderful improvement over the days when everything had to be done face-to-face.

No matter what kind of banking is done online, it starts with a secure web site. Usually,

the bank will have certain requirements to ensure password strength as well. This and

other security measures ensure that online accounts are safe from tampering. From

there, all of the necessary services can be accessed.

Online banking is quite simple once the basics are understood. Depositing money is

simple, and can be done in a number of ways. The most popular method is likely direct

deposit. Many employers offer direct deposit of paychecks, and by providing them with

your online bank account number, your checks will go right into that account. Other

ways of depositing money include bank and wire transfers. Some accounts even allow

customers to mail their checks in.

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Paper checks are typically provided with online checking accounts. This, however, is not

likely to be the most common way a customer will access funds. Online bill payment

allows users to pay their bills without mailing checks, and those who use web-based

accounts typically prefer this and other electronic payment methods. Most types of bills

can be paid via a debit card or electronic checks, as well. This makes it easy to

eliminate the need for paper checks entirely. Still, many find it useful to have a few

checks on hand for those few companies that haven’t quite reached the modern age.

The management of traditional accounts is another common use for online banking.

Most banks offer online access to accounts, and all customers need to do to make use

of the service is sign up through their bank’s site. Once this is done, checking your

balance, seeing which payments have cleared, and other common banking operations

can be done from the computer. This eliminates the need to call or visit the bank for

simple account maintenance needs.

Every online banking interface is slightly different, but all banks try to make things easy

and intuitive for users. It won’t take long for a new user to figure out exactly how

everything works. Sign up for an online bank account or online access to your current

one, and soon you’ll wonder how you could have lived without it.

FEATURES OF ONLINE BANKING

We need to be able to manage our finances from anywhere in the world. Rich online

banking services are much more important than a physical location. Since I have been

doing all of my banking online with quite a few different online banks as I looked for the

best solution, I’ve had a chance to really experiment with what works and what doesn’t

work for us.

Here is a checklist of things to look for in an online bank. Some items you may be

familiar with. Others might be new to you if it isn’t something your current bank offers.

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1. Bill Pay Service - One of the biggest reasons for going with an online bank is to get

really good bill payment services. Different banks handle bill payment different ways.

Here are some things to think about:

A. How many bills are you allowed to pay per month?

B. What are the fees for going over the limit?

C. Can the bill payment send physical checks to merchants who aren’t set up to take

electronic payments?

D. Do checks come from your account or from a third party service? For privacy

reasons, it might be better to be able to pay someone without giving them your bank

account number on the check. On the other hand, if the checks actually come from your

account, the money doesn’t get taken out until the check is cashed.

E. Can you set up reoccurring payments?

2. Electronic Bill Notification – With electronic bills, your merchant (Credit Card

Company, gas company, electric company, etc.) sends an electronic bill to your bank.

You can set it up to pay automatically or notify you for approval. This can be particularly

good for people who are on the road because it reduces the amount of physical mail you

have to somehow get read or forwarded to you.

3. Online Check Images – Most banks will show you an image of the check, which

makes it really easy to balance your account if you can’t remember what a particular

payment was for. (Ideally, you should minimize the number of physical checks you write

to reduce fraud.)

4. Online Deposit Slip Images – Most banks just record the total with no image. It will

let you see an image of each deposit slip. Having the images available can be very

helpful if you ever have to prove something for tax purposes or need to remember where

that $2581 deposit came from.

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5. Reporting Tools – Most banks offer basic reporting tools that will let you see how

much you have spent in each category you’ve created. This may not be an issue if you

use desktop money management software, but it still can be handy if you are traveling

and want to see how much you’ve paid on your mortgage over the past 12 months.

6. Linked Accounts – Can you link your bank account with a brokerage account? Can

you add your minor children as custodial accounts and manage them all centrally? If you

and your spouse both set them up IRAs, is it easy to view them both along side the rest

of your finances, or do you have to have a separate login for each IRA to keep them on

separate SSNs? These are small things that many banks don’t support, but it starts

getting really complicated when you have to manage a bunch of accounts instead of

having a single place to manage all of your money.

7. Convenient Deposit Methods - Since you may not be anywhere near the physical

location of your bank, make sure you understand how to deposit money. Payroll can be

set up on direct deposit, but there will be times when you need to deposit checks. Does

the bank provide postage paid envelopes and deposit slips? Some banks work with

FedEx or UPS stores to allow you to send in a deposit overnight for free.

8. Low ATM Fees and Convenient Locations – If you need to get cash, will the bank

refund the ATM fees? Are there only certain ATMs that are free, and if so, are they

located near places you normally go? Are the ATMs available nationwide so you can use

them on vacation? What are the fees for using the ATM internationally and how is the

exchange rate handled?

9. Integration with Desktop Software – If you use Microsoft Money, Quicken or

something similar, you’ll want to make sure your bank supports it. Make sure you

understand if downloading transactions require you to login and manually download a

file, or if your money management software can directly connect and download new

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transactions. If you are using Quicken on a Mac, make sure the bank is paying Quickens

extortion fee so the files will work with Mac users.

10. Many Account Types – Some banks only offer basic checking and savings

accounts. Ideally you want a bank that makes it easy to open money market accounts,

IRAs, health savings accounts, etc. If you have to go to another institution to open a

different type of account, it is more difficult to manage–especially if you are on the road.

You want to be able to easily open a CD to take advantage of a higher interest rate,

easily open an IRA to help reduce your tax liability, etc.

11. Free Money Transfers – Be sure to consider how easy it is to move money in and

out of the account. You should be able to set up links with your accounts from other

institutions to transfer money back and forth as necessary. Make sure you understand

what types of fees are associated with these transfers. Good banks should allow a

certain number of transfers per month with no fee.

12. Security Balanced with Convenience - Some banks spend so much effort trying to

keep things secure that you’ll find yourself automatically logged out of their website while

you try to balance your account. You want security but you don’t want it to get in the way

of you doing your banking. Also check into what type of additional security features are

available. For example, some banks will offer you an RSA keychain with a number that

changes every 60 seconds. In addition to your password, you will need the number from

that key in order to get access to your account.

13. Ease of Use – This is something that most banks seem to struggle with. Right now I

have my personal account with one online bank and my business accounts with another.

I dread using the business accounts and I absolutely love using my personal account. At

first I thought I was just more familiar with the bank where my personal accounts are, but

I finally realize that it comes down to the ease of use. One is ok and the other is superb,

but it makes a big difference.

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Advantages of online banking:

Convenience: Unlike your corner bank, online banking sites never close; they're

available 24 hours a day, seven days a week and they're only a mouse click away.

Ubiquity: If you're out of state or even out of the country when a money problem

arises, you can log on instantly to your online bank and take care of business, 24/7.

Transaction speed: Online bank sites generally execute and confirm transactions at

or quicker than ATM processing speeds.

Efficiency: You can access and manage all of your bank accounts, including IRAs,

CDs, even securities, from one secure site.

Effectiveness: Many online banking sites now offer sophisticated tools, including

account aggregation, stock quotes, rate alerts and portfolio managing programs to

help you manage all of your assets more effectively. Most are also compatible with

money managing programs such as Quicken and Microsoft Money.

Disadvantages of online banking:

Start-up may take time: In order to register for your bank's online program, you will

probably have to provide ID and sign a form at a bank branch. If you and your

spouse wish to view and manage your assets together online, one of you may have

to sign a durable power of attorney before the bank will display all of your holdings

together.

Learning curve: Banking sites can be difficult to navigate at first. Plan to invest

some time and/or read the tutorials in order to become comfortable in your virtual

lobby.

Bank site changes: Even the largest banks periodically upgrade their online

programs, adding new features in unfamiliar places. In some cases, you may have to

re-enter account information.

The trust thing: For many people, the biggest hurdle to online banking is learning to

trust it. Did my transaction go through? Did I push the transfer button once or twice?

Best bet: always print the transaction receipt and keep it with your bank records until

it shows up on your personal site and/or your bank statement.

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1.1.3 How Does Online Banking Work?

Online banking provides many identical services that a traditional bank does with the

biggest difference is in teller availability: Human tellers leave; electronic tellers—the

websites—are available virtually all day, everyday—weekends and holidays, included.

Online Banking Structure:

Online banking mirrors traditional banking procedures in many instances, and in some,

actually improves security and reduces both banks’ and customer’s costs.

In electronic form, online banking still allows:

1. Deposits to the account, whether via payroll deposits or funds transfers.

2. Bill payments via automatic payment schedules or individually ordered payments.

Most bill pay users opt for the bank-generated checks, but payments can be ordered in

a one off situation or scheduled regularly.

3. Statement formats can be electronic or paper; most who prefer online banking

choose the electronic statements for convenience and reduced paper use.

4. Wire transfers to accounts within and without the bank’s structure, though some

banks charge additional transaction fees for wire transfers.

5. Differing services depending on the individual financial institute.

Online Actions

All online banking transactions are initiated by creating an online account identity.

Account login name and password creation is followed by choosing and answering

security questions. It’s not recommended that security questions and answers be

common or known by others; they should have unique answers, whether historically

true or not.

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For example, if a user chooses a security question, “What is the name your first

elementary school,” choose an answer that is not the actual name or the actual

elementary school. Use instead the name of another school or anything else that is

easily remembered.

Provide an email address that is not tied to an Internet Service Provider. If the user

changes ISPs, that email address will be lost. Instead, use a free email address that can

last for as long as the user chooses.

Once the security aspects are in place and verified, look around the bank’s website and

note important areas, such as:

1. Account activity2. Statement delivery change areas3. Customer Service options4. Bill pay procedures, if any5. And any other area provided on the website.

Online banking often reduces funds availability delays and hastens resolution to

disputes and inquiries. While some complaints and problems do require human

intervention, Customer Service Agents are available for longer during a calendar day

than local branch personnel are.

Online banking differs from traditional banking when physical checks or cash is

deposited; human interaction via a drive thru lane or at the counter is required. Cashier

checks, traveler checks, and money orders cannot be purchased from the institution via

online banking, but because all transactions allowed are electronic, tracking and

accountability are easily provided.

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1.1.4 OPPORTUNITIES IN ONLINE BANKING

Is There a Future in Online Banking?

By this point, no one can dismiss online banking as a fad. However, it is worth

considering whether the trend towards online financial transactions is going to slow or

reverse in the years to come. There will continue to be people who resist online banking

in favor of offline transactions just as there are people who prefer to keep their money in

mattresses instead of putting it in banks. Whether these people will exert serious

influence on the movement towards online banking can be examined by looking at the

needs of modern consumers, and the interests of the banks themselves.

The Move to Online Business

The global connectivity provided by the internet, combined with the fallout from the

global financial crisis has encouraged a growing number of entrepreneurs to start their

own businesses online. As an increasing number of people look to save themselves

from unemployment or augment otherwise insufficient salaries by finding new ways to

make money online, they will require new ways to send, receive, and invest their online

funds.

The Rise of Mobile Banking

As handheld mobile devices become more sophisticated, users are experimenting with

more sophisticated transactions. Moving beyond ringtone downloads; consumers can

now shop online and purchase software upgrades and augmentations through app

stores. In addition to this buying and selling, anyone with a web browser on their phone

can access their bank’s online banking site to move and manage their money in more

locations than ever before.

Staffing Solutions

As banks consolidate and grow larger, they are looking for more ways to cut costs, and

reducing the number of full-time employees on their payroll is an attractive option.

Encouraging customers to do their banking online allows banks to close smaller

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branches in outlying locations and use economies of scale to develop customer

assistance centers in locations where the labor market is more favorable.

Physical Footprints

Online banking is also more attractive to banks because a reduced physical footprint

means reduced costs in other areas. In addition to saving the money that would

normally be associated with operating and maintaining physical branches, no longer

having to print and mail paper statements to customers would be a huge savings for

banks. As an added bonus, banks have been able to take advantage of current pro-

environment sentiment by marketing online banking as a “green” alternative.

By appealing to more mobile customers and more cost-conscious financial service

providers alike, online banking continues to be an attractive option for everyone

involved. However, when discussing the internet it is dangerous to assume that

everything is going to be moved online; there will always be individuals, industries, and

transactions that are grounded in the real world with no desire to change the way they

do business.

Growth of Internet

The increase in the growth of internet usage will definitely help the cause of growth of

online banking in India. The following chart shows the growth of internet in India during

the past decade or so:

YEAR Users Population % Penetration2000 1,400,000 1,094,870,677 0.1 %2001 2,800,000 1,094,870,677 0.3 %2002 5,500,000 1,094,870,677 0.5 %2003 7,000,000 1,094,870,677 0.7 %2004 16,500,000 1,094,870,677 1.6 %2005 22,500,000 1,094,870,677 2.1 %2006 39,200,000 1,094,870,677 3.6 %2007 50,600,000 1,112,225,812 4.5 %2008 40,000,000 1,112,225,812 3.6 %2009 42,000,000 1,129,667,528 3.7 %

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2010 81,000,000 1,156,897,766 7.0 %2011 100,000,000 1,173,108,018 8.5 %

Why Banks Encourage Online Banking?

OVERVIEW

Online banking has enjoyed increased popularity, and some banks actually require it.

From standard, brick-and-mortar institutions to cloud managed institutions, online

banking offers flexibility and convenience for all involved.

BANK ADVANTAGES:

Each visit to a bank costs the institution money, whether in bank teller wages and

benefits to security costs to maintenance costs. Online banking reduces those

costs and increases the bank’s profit margin.

Online banking reduces the need for the number of physical locations and

services offered within each. Because Customer Service Departments are united

into fewer locations, asset sharing within those locations further reduce bank

costs.

CUSTOMER ADVANTAGES:

Online security of financial data has evolved tremendously since the early days

of online banking, and often transactions can be even more secure than those

conducted in a drive thru lane.

Online banking transactions require not only a secure login but also require

secured password entry. In-person transactions are based on account

information and a photo ID, both of which can be obtained “under the

radar.”Online banking transactions also track the Internet Protocol (IP) address of

the computer used in the transaction. The IP can be traced to the method or

mode of Internet access, often through an Internet Service Provider who always

notes activity, computer, and actions performed under that IP address assigned

to the ISP account holder. Whether a dynamic or changing IP address or a static

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or unchanging IP address is used, the ISP always records what IP address is

assigned to what ISP account at any time.

Comprehensive Help sections on banks’ websites often reduce on-location

inquiries, further reducing overhead costs for banking institutions. Additional

service enrollment or dis-enrollment, address updates, and account status and

verification are all time saving activities for both the bank and the banking

customer.

Online Bill Pay processes reduce stolen or counterfeit checks which cost banks

billions of dollars every month. Each online bill pay transaction allows for a grace

period from the payment order date to the actual check delivery date, which also

allows the account holder additional time to preview activity and account status.

DEVELOPMENT:

Increasingly, more and more people are switching to electronic platforms for executing

financial transactions. The wider usage of cell phone and internet certainly seems to be

playing a role in blurring physical boundaries, and unlocking a whole new world of

opportunities for banks in tapping newer customer segments and in recording greater

volume of transactions.

If latest RBI data on retail electronic payment systems is anything to go by, electronic

banking is set to become the catalyst for change in the way money moves. Provisional

data show that in FY09 to January, a total of 5,587.85 lakh transactions were executed

through the electronic channel, a rise of 234.76 lakh transactions over the previous

fiscal.

This growth was facilitated by the introduction of real-time gross transfer (RTGS) and

national electronic funds transfer (NEFT), which enabled fund transfers among account

holders of the same bank as well as inter-bank transfers. 

The growth has also been aided by banks' efforts to offer innovative services and

tighten security measures, and the increase in awareness of services available. RBI

outlining guidelines on mobile banking, setting up of the National Payments Corporation

of India and passage of the Payments and Settlement Act too have given a positive

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thrust to the growth in electronic payments. The impact of all these measures is likely to

be felt in the current fiscal, which may well mean FY10 could become a watershed year

for e-banking. While opinions of industry players differ on whether FY10 will indeed

prove to be a tipping point, there seems to be consensus that the year would mark a

critical phase in the evolution of the payments and settlement systems in India. "FY10

will certainly herald an important phase for electronic banking in India and an upsurge in

internet and ATM transactions," says Ashvin Parekh, partner and national industry

leader, financial services, Ernst & Young. "At the same time, traditional fund transfer will

continue to hold its own. We are going to witness a co-existence of these two systems.

In the regulatory space, there will be huge changes. As and when India Pay, which will

eventually settle credit card and ATM transactions, comes into the picture, we could

witness a gradual shift away from Visa and MasterCard." The implementation of core

banking solutions by all public sector banks has not only helped banks rationalise their

costs, but has also allowed them to explore new ways of optimally utilising their

resources. Core banking, which facilitates linking up of a bank's branches across the

country, has enabled banks to improve their efficiency.

"Now, decisions can be taken remotely and the activities too can be undertaken in a

centralised location. This means that branches need not spend time on processing

transactions and other back office operations, and rather utilise the time and resources

to function as selling outlets. Centralised operations benefit from economies of scale

and help in reducing bank costs," explains Janmejaya Sinha, managing director of India

operations, Boston Consulting Group. 

Opportunities in e-banking: ARE WE READY?

It has always been a chicken-and-egg dilemma in business. Either firm waits for the

market to mature until customers are ready for the products and services. Or, firms can

go ahead and offer the products and services, hoping that their customers will catch on

soon.

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The same is true for new products and services that have emerged and continue to

emerge in the world of electronic banking (e-banking). Banking executives interviewed

by BusinessWorld Online have different ways of resolving the issue. Some would go

ahead with new ideas, wanting to take the first-mover advantage. Others would wait in

the sidelines, but armed nevertheless just in the case the market takes up suddenly

increases.

Whether first-movers or latecomers, there is one partner in the e-banking game that is

not waiting for the chicken to lay the egg, or wait for the egg to hatch into a chick.

Technology providers are always up on their toes, like chicken ready to catch the early

worm.

1.1.5 Challenges in Online Banking

Information technology analyst firm, the Meta Group, recently reported that "financial

institutions who don't offer home banking by the year 2000 will become marginalized."

By the year of 2002, a large sophisticated and highly competitive Internet Banking

Market will develop which will be driven by

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Demand side pressure due to increasing access to low cost electronic services.

Emergence of open standards for banking functionality.

Growing customer awareness and need of transparency.

Global players in the fray

Close integration of bank services with web based E-commerce or even

disintermediation of services through direct electronic payments (E- Cash).

More convenient international transactions due to the fact that the Internet along

with general deregulation trends, eliminate geographic boundaries.

Move from one stop shopping to 'Banking Portfolio' i.e. unbundled product

purchases.

Certainly some existing brick and mortar banks will go out of business. But that's

because they fail to respond to the challenge of the Internet. The Internet and it's

underlying technologies will change and transform not just banking, but all aspects of

finance and commerce. It represents much more than a new distribution opportunity. It

will enable nimble players to leverage their brick and mortar presence to improve

customer satisfaction and gain share. It will force lethargic players who are struck with

legacy cost basis, out of business-since they are unable to bring to play in the new

context.

MAIN CONCERNS IN INTERNET BANKING:

In a survey conducted by the Online Banking Association, member institutions rated

security as the most important issue of online banking. There is a dual requirement to

protect customers' privacy and protect against fraud. Banking Securely: Online Banking

via the World Wide Web provides an overview of Internet commerce and how one

company handles secure banking for its financial institution clients and their customers.

Some basic information on the transmission of confidential data is presented in Security

and Encryption on the Web. PC Magazine Online also offers a primer: How Encryption

Works. A multi-layered security architecture comprising firewalls, filtering routers,

encryption and digital certification ensures that your account information is protected

from unauthorised access:

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Firewalls and filtering routers ensure that only the legitimate Internet users are

allowed to access the system.

Encryption techniques used by the bank (including the sophisticated public key

encryption) would ensure that privacy of data flowing between the browser and

the Infinity system is protected.

Digital certification procedures provide the assurance that the data you receive is

from the Infinity system.

Security concerns:

Security fears have served as deterrents to online growth. Of particular concern are

threats of pharming and phishing. Phishing is an internet fraud, through which innocent

people are enticed to divulge their personal information like user ID and passwords,

which are later on used by scammers in unauthorized ways.

The most common method of phishing is sending emails claiming to be from your bank

or other financial institutions which are dealing that already has your personal

information and you will be asked to confirm the details by clicking a particular link

(URL) provided in this fake email. This URL will take you to a fake website which will be

similar to your genuine website, and the information provided by the customer in the

forms provided in the fake website will be gathered and used for committing fraud in

their accounts or withdraw funds unauthorizedly from these accounts.

Pharming is another internet fraud, whereby as many as users as possible are

redirected before they reach the legitimate online banking websites they intend to visit

and they are lead to malicious ones. The bogus sites to which victims are redirected

without their knowledge or consent, will likely looks the same as genuine site. But when

users enter their login name or password, the information is captured by criminals.

FURTHER PROBLEMS RELATING TO NET BANKING IN INDIA

Given that India is the IT and tech services outsourcing hotspot of the world, it's

surprising that Internet banking has not really taken off. Despite the advent of a very

tech-savvy and vast consumer class in recent years, a mix of industry issues and

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unique challenges continue to thwart the expansion of net banking in India. Technology

challenges, IT practices, certain cultural issues, industry lethargy, and workplace

constraints have affected widespread acceptance of Internet banking.

Low Broadband Internet Penetration

India has one of the lowest broadband connectivity penetration rates in Asia as

compared to Japan, Taiwan, Korea and Singapore. While the bigger cities such as

Mumbai, Delhi, Chennai, and Bangalore have relatively better broadband penetration

rates, PC users in smaller cities and towns still use dial-up options to connect to the

Internet. Slow connectivity speeds often dampen the online banking experience for

many customers eager to use such services.

Banks' Ambivalent Commitment Levels

Internet banking did take off in India at the turn of the millennium but soon faltered due

to lack of takers. In the middle of this decade, multinational and domestic private banks

started offering net banking services as a competitive differentiator. Only recently, state-

owned and public sector banks have started doing likewise. However, banks'

ambivalent commitment levels and their reluctance to allocate huge budgets for net

banking branding initiatives, as well as a lack of industry advocacy efforts, have resulted

in poor acceptance levels of Internet banking by customers.

Customers' Preference for Traditional Branches

There are thousands of highly active traditional bank branches in India's crowded cities

and major towns. Office workers take longer lunch breaks to finish banking activities

and transactions at these branches rather than conduct them online. Most customers

prefer the personal touch and customized service offered by staff in brick-and-mortar

bank branches. Many Indians are also averse to calling call centers and banks'

customer contact lines to address issues related to online bank accounts.

Fear of Online Threats/Scams

Ubiquitous and prevalent online threats about hackers, identity theft, stolen passwords,

viruses, worms and spyware tend to make customers wary just like in any other country.

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Conservative Indian bank customers used to years of saving in an erstwhile mixed-

socialist economy are always fearful of losing hard-earned savings in online scams.

These customers are also not sure about the efficacy of banks' websites and their

commitment to allocate funds for reliable encryption mechanisms and robust back-end

technologies and systems.

Other Problems

Workplace constraints and corporate policies about using external websites or pursing

personal activities such as online banking have affected its expected fast-paced

acceptance among the growing affluent class in India. Cultural issues, such as parents

giving priority use of the home PC to their children rather than using it themselves, stifle

the potential growth of home access to Internet banking services. Public sector banks

with vast customer bases also don't tend to invest money in training personnel for e-

banking initiatives, resulting in poor customer service levels.

Internet Banking in India – Guidelines

Reserve Bank of India had set up a ‘Working Group on Internet Banking’ to examine

different aspects of Internet Banking (I-banking). The Group had focused on three major

areas of I-banking, i.e. (i) technology and security issues, (ii) legal issues and (iii)

regulatory and supervisory issues. RBI has accepted the recommendations of the

Group to be implemented in a phased manner. Accordingly, the following guidelines are

issued for implementation by banks. Banks are also advised that they may be guided by

the original report, for a detailed guidance on different issues.

I. Technology and Security Standards:

a. Banks should designate a network and database administrator with clearly

defined roles as indicated in the Group’s report.

b. Banks should have a security policy duly approved by the Board of Directors.

There should be a segregation of duty of Security Officer / Group dealing

exclusively with information systems security and Information Technology

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Division which actually implements the computer systems. Further, Information

Systems Auditor will audit the information systems.

c. Banks should introduce logical access controls to data, systems, application

software, utilities, telecommunication lines, libraries, system software, etc.

Logical access control techniques may include user-ids, passwords, smart cards

or other biometric technologies.

d. At the minimum, banks should use the proxy server type of firewall so that there

is no direct connection between the Internet and the bank’s system. It facilitates a

high level of control and in-depth monitoring using logging and auditing tools. For

sensitive systems, a state full inspection firewall is recommended which

thoroughly inspects all packets of information, and past and present transactions

are compared. These generally include a real time security alert.

e. All the systems supporting dial up services through modem on the same LAN as

the application server should be isolated to prevent intrusions into the network as

this may bypass the proxy server.

f. PKI (Public Key Infrastructure) is the most favoured technology for secure

Internet banking services. However, as it is not yet commonly available, banks

should use the following alternative system during the transition, until the PKI is

put in place:

1. Usage of SSL (Secured Socket Layer), which ensures server

authentication and use of client side certificates issued by the banks

themselves using a Certificate Server.

2. The use of at least 128-bit SSL for securing browser to web server

communications and, in addition, encryption of sensitive data like

passwords in transit within the enterprise itself. (Para 6.4.5)

g. It is also recommended that all unnecessary services on the application server

such as FTP (File Transfer Protocol), telnet should be disabled. The application

server should be isolated from the e-mail server. (Para 6.4.6) 

h. All computer accesses, including messages received, should be logged. Security

violations (suspected or attempted) should be reported and follow up action

taken should be kept in mind while framing future policy. Banks should acquire

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tools for monitoring systems and the networks against intrusions and attacks.

These tools should be used regularly to avoid security breaches. The banks

should review their security infrastructure and security policies regularly and

optimize them in the light of their own experiences and changing technologies.

They should educate their security personnel and also the end-users on a

continuous basis.

i. The information security officer and the information system auditor should

undertake periodic penetration tests of the system, which should include:

1. Attempting to guess passwords using password-cracking tools.

2. Search for back door traps in the programs. 

3. Attempt to overload the system using DDoS (Distributed Denial of Service)

& DoS (Denial of Service) attacks.

4. Check if commonly known holes in the software, especially the browser

and the e-mail software exist.

j. The penetration testing may also be carried out by engaging outside experts

(often called ‘Ethical Hackers’).

k. Physical access controls should be strictly enforced. Physical security should

cover all the information systems and sites where they are housed, both against

internal and external threats.

l. Banks should have proper infrastructure and schedules for backing up data. The

backed-up data should be periodically tested to ensure recovery without loss of

transactions in a time frame as given out in the bank’s security policy. Business

continuity should be ensured by setting up disaster recovery sites. These

facilities should also be tested periodically.

m. All applications of banks should have proper record keeping facilities for legal

purposes. It may be necessary to keep all received and sent messages both in

encrypted and decrypted form.

n. Security infrastructure should be properly tested before using the systems and

applications for normal operations. Banks should upgrade the systems by

installing patches released by developers to remove bugs and loopholes, and

upgrade to newer versions which give better security and control.

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II. Legal Issues

a. Considering the legal position prevalent, there is an obligation on the part of

banks not only to establish the identity but also to make enquiries about integrity

and reputation of the prospective customer. Therefore, even though request for

opening account can be accepted over Internet, accounts should be opened only

after proper introduction and physical verification of the identity of the customer.

b. From a legal perspective, security procedure adopted by banks for authenticating

users needs to be recognized by law as a substitute for signature. In India, the

Information Technology Act, 2000, in Section 3(2) provides for a particular

technology (viz., the asymmetric crypto system and hash function) as a means of

authenticating electronic record. Any other method used by banks for

authentication should be recognized as a source of legal risk.

c. Under the present regime there is an obligation on banks to maintain secrecy

and confidentiality of customers‘ accounts. In the Internet banking scenario, the

risk of banks not meeting the above obligation is high on account of several

factors. Despite all reasonable precautions, banks may be exposed to enhanced

risk of liability to customers on account of breach of secrecy, denial of service

etc., because of hacking/ other technological failures. The banks should,

therefore, institute adequate risk control measures to manage such risks.

d. In Internet banking scenario there is very little scope for the banks to act on stop-

payment instructions from the customers. Hence, banks should clearly notify to

the customers the timeframe and the circumstances in which any stop-payment

instructions could be accepted.

e. The Consumer Protection Act, 1986 defines the rights of consumers in India and

is applicable to banking services as well. Currently, the rights and liabilities of

customers availing of Internet banking services are being determined by bilateral

agreements between the banks and customers. Considering the banking practice

and rights enjoyed by customers in traditional banking, banks’ liability to the

customers on account of unauthorized transfer through hacking, denial of service

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on account of technological failure etc. needs to be assessed and banks

providing Internet banking should insure themselves against such risks.

III. Regulatory and Supervisory Issues:

As recommended by the Group, the existing regulatory framework over banks will be

extended to Internet banking also. In this regard, it is advised that:

1. Only such banks which are licensed and supervised in India and have a physical

presence in India will be permitted to offer Internet banking products to residents

of India. Thus, both banks and virtual banks incorporated outside the country and

having no physical presence in India will not, for the present, be permitted to offer

Internet banking services to Indian residents.

2. The products should be restricted to account holders only and should not be

offered in other jurisdictions.

3. The services should only include local currency products.

4. The ‘in-out’ scenario where customers in cross border jurisdictions are offered

banking services by Indian banks (or branches of foreign banks in India) and the

‘out-in’ scenario where Indian residents are offered banking services by banks

operating in cross-border jurisdictions are generally not permitted and this

approach will apply to Internet banking also. The existing exceptions for limited

purposes under FEMA i.e. where resident Indians have been permitted to

continue to maintain their accounts with overseas banks etc. will, however, be

permitted.

5. Overseas branches of Indian banks will be permitted to offer Internet banking

services to their overseas customers subject to their satisfying, in addition to the

host supervisor, the home supervisor. 

Given the regulatory approach as above, banks are advised to follow the following

instructions: 

a. All banks, who propose to offer transactional services on the Internet should

obtain prior approval from RBI. Bank’s application for such permission should

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indicate its business plan, analysis of cost and benefit, operational arrangements

like technology adopted, business partners, third party service providers and

systems and control procedures the bank proposes to adopt for managing risks.

The bank should also submit a security policy covering recommendations made

in this circular and a certificate from an independent auditor that the minimum

requirements prescribed have been met. After the initial approval the banks will

be obliged to inform RBI any material changes in the services / products offered

by them.

b. Banks will report to RBI every breach or failure of security systems and

procedure and the latter, at its discretion, may decide to commission special

audit / inspection of such banks.

c. The guidelines issued by RBI on ‘Risks and Controls in Computers and

Telecommunications’ vide circular DBS.CO.ITC.BC. 10/ 31.09.001/ 97-98 dated

4th February 1998 will equally apply to Internet banking. The RBI as supervisor

will cover the entire risks associated with electronic banking as a part of its

regular inspections of banks.

d. Banks should develop outsourcing guidelines to manage risks arising out of third

party service providers, such as, disruption in service, defective services and

personnel of service providers gaining intimate knowledge of banks’ systems and

misutilizing the same, etc., effectively.

e. With the increasing popularity of e-commerce, it has become necessary to set up

‘Inter-bank Payment Gateways’ for settlement of such transactions. The protocol

for transactions between the customer, the bank and the portal and the

framework for setting up of payment gateways as recommended by the Group

should be adopted.

f. Only institutions who are members of the cheque clearing system in the country

will be permitted to participate in Inter-bank payment gateways for Internet

payment. Each gateway must nominate a bank as the clearing bank to settle all

transactions. Payments effected using credit cards, payments arising out of cross

border e-commerce transactions and all intra-bank payments (i.e., transactions

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involving only one bank) should be excluded for settlement through an inter-bank

payment gateway.

g. Inter-bank payment gateways must have capabilities for both net and gross

settlement. All settlement should be intra-day and as far as possible, in real time.

h. Connectivity between the gateway and the computer system of the member bank

should be achieved using a leased line network (not through Internet) with

appropriate data encryption standard. All transactions must be authenticated.

Once, the regulatory framework is in place, the transactions should be digitally

certified by any licensed certifying agency. SSL / 128 bit encryption must be used

as minimum level of security. Reserve Bank may get the security of the entire

infrastructure both at the payment gateway’s end and the participating

institutions’ end certified prior to making the facility available for customers use. 

i. Bilateral contracts between the payee and payee’s bank, the participating banks

and service provider and the banks themselves will form the legal basis for such

transactions. The rights and obligations of each party must be clearly defined and

should be valid in a court of law.

j. Banks must make mandatory disclosures of risks, responsibilities and liabilities of

the customers in doing business through Internet through a disclosure template.

The banks should also provide their latest published financial results over the

net.

k. Hyperlinks from banks’ websites, often raise the issue of reputational risk. Such

links should not mislead the customers into believing that banks sponsor any

particular product or any business unrelated to banking. Hyperlinks from a banks’

websites should be confined to only those portals with which they have a

payment arrangement or sites of their subsidiaries or principals. Hyperlinks to

banks’ websites from other portals are normally meant for passing on information

relating to purchases made by banks’ customers in the portal. Banks must follow

the minimum recommended security precautions while dealing with request

received from other websites, relating to customers’ purchases.

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2. The Reserve Bank of India have decided that the Group’s recommendations as

detailed in this circulars should be adopted by all banks offering Internet banking

services, with immediate effect. Even though the recommendations have been made in

the context of Internet banking, these are applicable, in general, to all forms of

electronic banking and banks offering any form of electronic banking should adopt the

same to the extent relevant.

3. All banks offering Internet banking are advised to make a review of their systems in

the light of this circular and report to Reserve Bank the types of services offered, extent

of their compliance with the recommendations, deviations and their proposal indicating

a time frame for compliance. The first such report must reach us within one month from

the date of this circular. Banks not offering any kind of I-banking may submit a ‘nil’

report.

4. Banks who are already offering any kind of transactional service are advised to

report, in addition to those mentioned in paragraph above, their business models with

projections of cost / benefits etc. and seek our post-facto approval. 

1.1.6 Solutions

Here are some simple tips to prevent you from falling into the trap of cyber criminals.

Remember, a simple ignorance or oversight can make a huge dent in your hard- earned

savings.

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Securing your account: Avoid online banking on unsecured wifi systems and

operate only from PCs at home. Never reveal password to anyone. Do not even

write it on a piece of paper on diary. Just memorise it. It should be alphanumeric

and change it frequently.

Never reply to queries from bank online about account or personal details. The personal

information should not be kept in a public computer or in emails.

Phishing: A person's personal details are obtained by fraudsters posing as

bankers, who float a site similar to that of the person's bank. They are asked to

provide all personal information about themselves and their account to the bank

on the pretext of database upgradation. The number and password are then

used to carry out transactions on their behalf without their knowledge.

Phishing involves using a form of spam to fraudulently gain access to people's online

banking details. As well as targeting online banking customers, phishing emails may

target online auction sites or other online payment facilities. Typically, a phishing email

will ask an online banking customer to follow a link in order to update personal bank

account details. If the link is followed, the victim downloads a program which captures

his or her banking login details and sends them to a third party.

Spam: Spam is an electronic 'junk mail' or unwanted messages sent to your

email account or mobile phone. These messages vary, but are essentially

commercial and often annoying in their sheer volume. They may try to persuade

you to buy a product or service, or visit a website where you can make

purchases; or they may attempt to trick you into divulging your bank account or

credit card details.

Nigerian Scam: Nigerian or Frauds 409 or 419 are basically the lottery scam in

which some overseas persons are involved to cheat innocent persons or

organizations by promising to give a good amount of money at nominal fee

charges. Their intention is to steal money in the form of fee against the lottery

prize.

Spyware: Spyware such as Trojan horse is generally considered to be software

that is secretly installed on a computer and takes things from it without the

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permission or knowledge of the user. Spyware may take personal information,

business information, bandwidth; or processing capacity and secretly gives it to

someone else.

"Trojan Horse" scheme unfolds when malicious software (malware) embeds to a

consumer's computer without the consumer being aware of it. Trojans often come in

links or as attachments from unknown email senders. After installation the software

detects when a person accesses online banking sites and records the username and

password to transmit to the offender. People using public computers, in places like

Internet cafes, are often susceptible to Trojans like malware or spyware.

Check sites URL: Always check the URL of your bank's web site. Fraudsters

can lure you to enter your user ID and password at a fake website that resembles

your bank. If you see anything other than the bank's genuine URL, it has to be

fake.

Never enter your user ID or password or such sensitive information without ascertaining

that you are on the right website. Always type the Web address of your bank into the

browser address space. Never click on the link in the email.

Fool-proof password: Change your online banking password at regular

intervals. Also, avoid easy-to-guess passwords, like first names, birthdays, kid's

or spouse's name and telephone numbers. Try to have an alpha-numeric

password, one that combines alphabets and numbers.

If you have several bank accounts, never use the same online banking password for all.

Never select the option on browser that stores or retains user name and password. As it

can easily be cracked by cyber criminals. Also, never paste your password, always type

it in. This little amount of `finger exercise' will go a long way in safety.

Always check 'last logged': Most banks have a 'last logged in' panel on their

websites. If your bank has it, check the panel whenever you log in. If you notice

irregularities (like you are logging in after two days, but the panel says you

logged in that morning!), report the matter immediately to your bank and change

your password right away.

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Always log out when you exit the online banking portal. Close the browser to ensure

that your secure session is terminated. Never exit simply by closing the browser.

Keep your system up to date: Regularly check for security updates for your

computer operating system. Most security updates are aimed at reducing risks to

your computer, these may be data-related or otherwise. Make sure that your

operating system and browser have the latest security patches installed. And,

always install these only from trusted websites.

Install a personal firewall to prevent hackers from gaining unauthorised access to your

computer, especially if you connect to the Internet through a cable or a DSL modem.

Public access can be injurious: Don't leave the PC unattended after keying in

information while transacting on the website. Avoid accessing your bank online at

cyber cafes or on a share or public computer. Also, avoid locations that offer

online connections through wireless networks (Wi-Fi), where privacy and security

are minimal.

Follow Bank instructions: Banks say that appropriate upgradations are carried

out from time to time by their IT departments for risk mitigation. They issue

instructions to the customers to manage their accounts through virtual keyboards

by way of which the characters typed by them are not identified by hackers. SMS

alerts are also an important tool since any transaction carried out on account is

reported to the account holder through an SMS.

Protection: Learn the ways to protect yourself from online banking fraud

schemes. Detect Trojans that appear on your PC in the form of viruses, spyware

or malware through Antivirus Software, anti Spyware, and Adware. Also, learn

to keep your cards, documents and passwords safe, and monitor your accounts

to safeguard yourself from bank fraud committed through identity theft.

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1.1.7 Case Studies

1. Email password Hacking-

 One day a lady came to cyber cell office and reported that she and her brothers e-mail

ID’S had been hacked by someone she suspected him to be her husband. The lady had

already lodged a case against him for dowry and was pending for trial in Bhopal court.

The suspect had hacked lady’s and her brother e-mail ID account and copied all the

information to his e-mail and produced selected e-mails to claim that . she was happy

with him and case of dowry is a false one .

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To malign the image of her brother the suspect sent a copy of FIR lodged against him at

police station Habibganj. This indicated that the husband of the lady was behind the

whole affair but police had not any evidence against him.

Cyber cell started enquiry by an order of IGP and obtained the login logs from rediff.com

The logs indicated that the email IDs password were changed and anonymous emails

were sent from the house of lady’s husband and sent from his.

Cyber cell registered a case under section 66 IT act and submitted Challan has been

filed against the suspect and trial is over.

Court has hold the conviction against the suspect Sabrish Pillai but found that the

matter came before the court as Sabrish was having family dispute with his wife and

the, act of hacking was not against the society at large, Hence let him free after

warning.

2. Internet Lottery Fraud :

MP Cyber police has investigated several case of cheating through Internet lottery offer

which is commonly known as Nigerian 419 scam. In this kind of cheating the culprits

used to send bulk emails, bulk SMS to millions of users using software, stating that the

receiver has won lottery worth thousands of pounds or dollars which comes out to be

crores of Indian rupees, in a lucky draw. They used to create fake lottery winning

certificate using logo and text from original website, which seems to be original at a

glance. This kind of sending bulk emails or SMS is an act of commonly known as

Phishing attack. Those who are lured by such offer often tempted to contact them. The

culprits then ask the target to fill a form and thus receive all the personal information of

the target and ask him to deposit token money in various names to earn the lottery

prize. The target who is hoping to earn huge amount of money finds these charges to

be minimal. The culprit asks the target to deposit money in the name yellow tag, custom

clearance UN anti terrorism certificate, RBI charges or any other name they feel it to

suitable to convince the target. The culprits ask the target to deposit in various bank

accounts and once the money is deposited by the target it is withdrawn same day by the

suspect.

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After losing lakhs of amount people come to know that they are being cheated. In this

kind of cheating the contact number are usually taken in the fake names or in the other

Indian guys name, account are being opened in the fake names or acquired on the

basis of commission by fooling the account holders.

Mp cyber police has investigated the case of Internet lottery fraud and arrested Nigerian

national Gods power from Meharauli Delhi with the suspected mobile used for

communication, one laptop, printer and box used for black dollar scam.

 Mp cyber police has investigated the case of Internet lottery fraud Crime no 07/09

420,468,34 IPC and crime no 05/10 420,468,34 AIPC and arrested Nigerian national

Idiiogbe Joseph from Mumbai with the suspected mobile used for communication,

laptop, fake Income tax certificate and seals.

Apart from the above  MPCP is investigating two more such cases in which  suspects

are being monitored and efforts are being made to arrest them.

1.1.8 ICICI BANK

ICICI bank (formerly known as Industrial Credit and Investment Corporation of India) is

the largest private sector bank in India. ICICI is the first bank to introduce Internet

banking in India.

ICICI bank offers various online banking services to its customers under the name ICICI

Net Banking. The ICICI net banking system allows you to access your bank account

any time of the day from the privacy of your home or office. Moreover, you can transfer

funds to any bank account across India instantly using ICICI net banking facility.

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CHAPTER- 2

LITERATURE REVIEW

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2.1 REVIEW OF LITERATURE

Malhotra, Pooja & Singh, B. (2010) this study is an attempt to present the present Status of online banking in India and the extent of online banking services offered by banks. In addition, it seeks to examine the factors affecting the extent of online banking services. The data for this study are based on a survey of bank websites explored during July 2008. The sample consists of 82 banks operating in India at 31 March 2007. Multiple regression technique is employed to explore the determinants of the extent of Online banking services. The results show that the private and foreign online banks have performed well in offering a wider range and more advanced services of online banking in comparison with public sector banks. Among the determinants affecting the extent of Online banking services, size of the bank, experience of the bank in offering Online banking, financing pattern and ownership of the bank are found to be significant. The primary limitation of the study is the scope and size of its sample as well as other variables (e.g. market, environmental, regulatory etc) which may have an effect on the decision of the banks to offer a wide range of Online banking services. The purpose of the study is to help fill significant gaps in knowledge about the Online banking landscape in India. The findings are expected to be of great use to the government, regulators, commercial banks, and other financial institutions, e.g. co-operative banks planning to offer Online banking, bank customers and researchers. The bankers as well as society at large will come to know where the banks lag in terms of adoption of online banking and in providing different products and services. An understanding of the factors affecting the extent of Online banking services is essential both for economists studying the determinants of growth and for the creators and producers of such technologies. Moreover, this paper contributes to the empirical literature on diffusion of financial innovations, particularly online banking, in a developing country, i.e. India.

Polaris Software Lab (2010) In this study Polaris Software Lab Limited (POLS.BO), a leading Financial Technology Company, launched Intellect(TM) PRIVACY based on state-of-the-art technology and four patents filed by the Indian Institute of Technology Madras. IndusInd Bank has become the first bank in India to implement Intellect(TM) PRIVACY, an online and Online banking security card, for its Online banking customers. The technology will protect customers and banks from practically all kinds of phishing attacks, viz. deceptive e-mail, key/screen logger, brute force/dictionary attacks and Trojans, etc. Intellect PRIVACY uses multi factor, dynamic authentication technology providing for authorizing online banking transactions, in a completely secure platform. Commenting on the innovation, Professor L S Ganesh, Coordinator of the programmer, said, "At IIT Madras, the Department of Computer Science and Engineering and the Department of Management Studies got particularly interested in designing an online security technology that is cost efficient and easy to use in a rapidly growing e-commerce scenario, and transferring it commercially. We chose the Cost-Usability-

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Security (CUS) approach to arrive at a solution and Polaris Software created an eminently usable application for the banking industry. IndusInd Bank, which was looking for providing greater security for web based transactions, became the first organization to adopt it." Intellect PRIVACY is a simple plastic card that customers can use to generate a one-time password (OTP) for carrying out any kind of online banking transaction including the sign on. Banks can issue booklets containing a desired number of cards that would last many transactions. The card has no pilferage value by itself and customers can easily manage its life cycle, including making a request for a new booklet and reporting loss of cards through online banking.

Azouzi, D. (2009) this paper aims to check if the current and prompt technological revolution altering the whole world has crucial impacts on the Tunisian banking sector. Particularly, this study seeks some clues on which we can rely in order to understand the customers' behavior regarding the adoption of online banking. To achieve this purpose, an empirical research is carried out in Tunisia and it reveals that panoply of factors is affecting the customers-attitude toward online banking. For instance; age, gender and educational qualifications seem to be important and they split up the group into electronic banking adopters and traditional banking defenders and so, they have significant influence on the customers' adoption of online banking. Furthermore, this study shows that despite the presidential incentives and in spite of being fully aware of the online banking's benefits, numerous respondents are still using the conventional banking. It is worthy to mention that the fear of loss because of transactions errors or hackers plays a significant role in alienating Tunisian customers from online banking.

B. Dizon, J.A. (2009) In this study they have founded that while big banks still conduct the bulk of their business in brick and mortar bank branches, the finance sector has been increasingly investing on Online banking facilities to offer 24-hour, queue free services to their regular clients, whether through ATM machines, mobile phones. "Online Banking's appeal is primarily its convenience. Clients nowadays want instant results; they don't want to wait anymore," said Francisco M. Caparros, Jr., senior vice-president of Asia United Bank and president of Banc Net. It's also turned out to be a more efficient way to process transactions, as online banking does away with most of the paperwork that clients have to accomplish. "A lot of people don't like filling forms," Mr. Caparros added. "Online banking, in particular, relies on user names and passwords which need to be protected," said Ferdinand G. La Chica, first vice- president and marketing group head for Sterling Bank of Asia. These anti- theft barriers are at times supplemented by transaction passwords and "tokens", often a keychain-like device that is issued to the client and generates random, one-time passwords to enable him to log into his account online. Last year, the Rural Bank Association of the Philippines announced that its members are looking to appoint local merchants like sari-sari stores as third party agents where consumers can open new accounts and make

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large payments. Such informal outlets will enable banks to reach out to small-income businesses and individuals, particularly those in the agrarian sector, most of who are based outside the city center.

Uppal, R.K. & Chawla, R. (2009) this study highlights customer perceptions regarding online banking services. A survey of 1,200 respondents was conducted in October 2008 in Ludhiana district, Punjab. The respondents were equally divided among three bank groups namely, public sector, private sector and foreign banks. The present study investigates the perceptions of the bank customers regarding necessity of Online banking services, quality of online banking services, bank frauds, future of online banking, preference of bank customers regarding banks, comparative study of banking services in various bank groups, preferences regarding use of online channels and problems faced by online bank customers. The major finding of this study is that customers of all bank groups are interested in online banking services, but at the same time are facing problems like, inadequate knowledge, poor network, lack of infrastructure, unsuitable location, misuse of ATM cards and difficulty to open an account. Keeping in mind these problems faced by bank customers, this paper frames some strategies like customer education, seminars/meetings, proper network and infrastructure facilities, online shopping facilities, proper working and installation of ATM machines, etc., to enhance Online banking services. Majority of professionals and business class customers as well as highly educated and less educated customers also feel that online banking has improved the quality of customer services in banks.

Reeti, Sanjay, and Malhotra, A. (2009) Stated about the Customer’s perspectives regarding online banking in an emerging economy. So that, the author determining various factors affecting customer perception and attitude towards and satisfaction with online banking is an essential part of a bank's strategy formulation process in an emerging economy like India. To gain this understanding in respect of Indian customers, the study was conducted on respondents taken from the northern part of India. The major findings depict that customers are influenced in their usage of online banking services by the kind of account they hold, their age and profession, attach highest degree of usefulness to balance enquiry service among Online banking services, consider security & trust most important in affecting their satisfaction level and find slow transaction speed the most frequently faced problem while using online banking.

Hsun, K.S. (2008) this study considers the coherence of the financial service sector and adopts different observational variables to identify innovation capital (training and R&D density) and process capital (IT system sufficiency). The results show that human capital has a direct impact on both innovation capital and process capital, which in turn affect customer capital; while finally, customer capital affects business performance. In addition, there is a negative relationship between process capital and customer capital in the financial service sector. It suggests that in the financial service sector, customer

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satisfaction relies on a sufficient degree of training and R&D density. Intemperate investment on the support of online banking operation systems may not be a good answer.

Laukkanen, P., Sinkkonen, S. & Laukkanen, T. (2008) The purpose of this paper is to further the understanding of innovation resistance by dividing online banking non-adopters into three groups based on their intentions to use the innovation. Thereafter, the aim is to identify how the resistance differs in these customer groups. This study identifies three groups of Online banking non-adopters, namely postponers, opponents and rejectors. The data were collected by conducting an extensive postal survey among the retail banking customers in Finland who had not adopted online banking. The measurement development was based on consumer resistance theory and the earlier literature on online banking. Principal component analysis was used to classify the resistance items into five adoption barriers derived from the earlier literature. Thereafter, analysis of variance was used to analyze the statistical differences in resistance to online banking between the three groups. Significant differences were identified between the groups explored. The resistance of the rejectors is much more intense and diverse than that of the opponents, while the postponers show only slight resistance. The results also indicate that psychological barriers are even higher determinants of resistance than usage and value, which are constructs related to ease-of-use and usefulness determining acceptance in the traditional technology acceptance model. Moreover, the findings highlight the role of self-efficacy in bank customers' risk perceptions to online banking. This study provides further understanding of what inhibits online banking adoption by comparing three non-adopter groups with respect to their resistance to online banking. It also has implications for management in overcoming non-adopters' resistance to the innovation.

Routray (2008) the study describes that Mobile and Wireless communication devices are becoming enablers for organizations to conduct business more effectively and efficiently. One of the most effective applications is mobile banking (m-banking). For any application to gain recognition technological advancements play a vital role. To make m-banking application a success bandwidth management is an important issue. The increased flexibility and mobility feature of wireless ATM and its bandwidth on demand function is motivating a large number of carriers towards deployment of the WATM networks. But there are certain issues which are required to be addressed in WATM. The issues are cost effective planning of network, location management and handover management. In this paper we have suggested and evaluated a technological framework for the m-banking application using wireless ATM which optimizes the bandwidth usage and provides an effective handover management. Simulation results show that the resultant framework is very effective in handling the bandwidth and the handover issue in wireless ATM and provides an effective WATM framework model.

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Malhotra, P. & Singh, B. (2007) Stated about this research tells us that the larger banks, banks with younger age, private ownership, higher expenses for fixed assets, higher deposits and lower branch intensity evidence a higher probability of adoption of this new technology. Banks with lower market share also see the Online banking technology as a means to increase the market share by attracting more and more customers through this new channel of delivery. Further, the adoption of Online banking by other banks increases the probability that a decision to adopt will be made. An understanding of the factors affecting this choice is essential both for economists studying the determinants of growth and for the creators and producers of such technologies. From this perspective, understanding the factors determining the adoption of technology becomes highly relevant from the policy point of view. Moreover, the studies on the adoption of financial innovations are related to developed markets, e.g. US or European banking markets. Hence, this paper contributes to the empirical literature on diffusion of financial innovations, particularly online banking, in a developing country.

Shah and Braganza (2007) this survey indicates the Critical Success Factors in online banking and the author suggest in this article that the organizational factors, which are critical to the success of online banking, are investigated. Different pieces of literature report different factors as key to success and generally based on subjective, perceptual data. A synthesis of existing literature is a basis for survey questions. The data was collected from UK based financial sector organizations who are offering their services on electronic channels, using postal questionnaires. The top factors found to be most critical for the success in online banking are: quick responsive products/services, organizational flexibility, services expansion, systems integration and enhanced customer service. An important lesson from this research is that organizations need to view the online banking initiative as a business critical area rather than just a technical issue. They need to give attention to internal integration, which may include channels, technology and business process integration, and improving the overall services to their customers.

Awamleh (2006) this study analyses the Online banking channels and service preferences of educated banking consumers in the UAE and examines the factors influencing the intention to adopt or to continue the use of online banking among both users and non users of online banking. It is shown that although the banking sector in the UAE is a regional leader, Online banking in the UAE is yet to be properly utilized as a real added value tool to improve customer relationship and to attain cost advantages. The Technology Acceptance Model (TAM) was used to identify factors influencing the intention to adopt and continued use of online banking customers. Data was collected from online banking users and potential users in the United Arab Emirates and factor analyses and multiple regression analyses were conducted to examine the data.

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Relative usefulness is introduced as one of the factors and is defined as the degree to which a new technology is better than existing ones. There is a significant difference between users and non-users on six of the seven factors identified. Further, it was revealed that relative usefulness, perceived risk, computer efficacy and image had a significant impact on continued usage of Online banking for IB Users, while relative usefulness and result demonstrability were the only ones significant for Non-users of Online banking. The effects of age, gender, income, and e-commerce users also explored. Result demonstrability is significant for all categories of non-users except for those with income below AED 7,000. Implications of results were discussed, and future research directions outlined.

Bauer, Malik & Falk (2006) this article reviews the measuring the quality of online banking portals. In the online economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services and characteristics that transform a web site into a portal as well as into the dimensions that determine the customer’s evaluation of the portal’s service quality. Based on an empirical study in the field of online banking the authors validate a measurement model for the construct of web portal quality based on the following dimensions: security and trust, basic services quality, cross buying services quality, added value, transaction support and responsiveness. Findings – The identified dimensions can reasonably be classified into three service categories: core services, additional services, and problem-solving services. Originality/value – The knowledge of these dimensions as major determinants of consumer’s quality perception in the Online provides banks a promising starting point for establishing an effective quality management for their e-businesses.

Kamiya (2006) this article shows that Indian banks are trying to make your life easier. Not just bill payment, you can make investments, shop or buy tickets and plan a holiday at your fingertips. In fact, sources from ICICI Bank tell us, "Our Online banking base has been growing at an exponential pace over the last few years. Currently around 78 per cent of the bank's customer base is registered for online banking." To get started, all you need is a computer with a modem or other dial-up device, a checking account with a bank that offers online service and the patience to complete about a one-page application--which can usually be done online. You can avail the following services: Bill payment Services, Fund Transfer, Credit Card, Online shopping, and Investment though Online etc. Due to the Online banking the life of an individual becomes easy and raises the standard of life of the humans.

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Maumbe (2006) this study depicts that most banks throughout the world, ICT have become the back bone of financial service delivery and finance networks have shifted from paper-based to the digital mode. However, digital financial service delivery confronts a number of challenges regarding its efficacy in closing the “financial divide” affecting the poor. Although online banking is considered an inexpensive way to reach clients, its accessibility is hindered by a number of factors including poor online penetration, lack of online banking awareness and customer inflexibility to new technology. In developing countries most of which are characterized by extreme poverty and poor infrastructure, universal online-based service provision remains indefinable. Further, the author argues that developing nations need to improve educational standards and computer literacy prior to broad-based adoption and constructive use of online services. As result, the poor and unemployed remain disadvantaged in terms of access to rural Online based services. Real access to “well functioning” and “efficient financial services” has the potential to empower poor communities.

Veneeva (2006) this article describes that world is changing at a staggering rate and technology is considered to be the key driver for these changes around us. Many activities are handled electronically due the acceptance of information technology at home as well as at workplace. Online banking can be seen as a truly global phenomenon that has made time and distance irrelevant to many transactions. The evolution of electronic banking started from the use of automatic teller machines (ATM) and has passed through telephone banking, direct bill payment, electronic fund transfer and the revolutionary online banking (Alter, 2002). The future of electronic banking according to some is the acceptance of WAP enabled banking and interactive-TV banking (Petrus & Nelson, 2006). But it has been forecasted that among all the categories, online banking is the future of electronic financial transaction. The rise in the e-commerce and the use of Online in its facilitation along with the enhanced online security of transactions and sensitive information has been the core reasons for the penetration of online banking in everyday life.

Anthony (2004) this article discusses the importance of usability within the online banking sector and identifies common usability problems and ways to resolve them. It is widely recognized that online banking provides more revenue per customer and costs less per transaction than any other channel, including phone banking. Encouraging news from Forrester Research states that by 2007 the number of Europeans banking online will double to 130 million. Based on the principles of Human Computer Interaction (HCI), web usability has become a recognized success factor for all e-business, including online banking. Users most enjoy those sites that provide clear information, easy navigation and an engaging customer experience. Yet people will naturally gravitate to the ones which are easiest to use and offer the best service. Banks aiming

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to profit the most from the increase in online banking volumes should consider the usability and accessibility of all aspects of their site to welcome them.

Asghar (2004) the study depicts that online banking and the web channel are here to stay. Financial services rely on multiple distribution channels and online banking represents the channel of the future. Success stories around online banking have taken shape through a mix of innovation and experience. The financial services sector needs to apply both these factors to their advantage to produce the desired results. Win-win implementation of online banking not only requires high online penetration rates and stable infrastructures, but more importantly, for companies to realize the powerful revenue opportunity of this business arm vis-à-vis the traditional brick and mortar system of operation. Therefore, it is imperative that all online banking implementations are seamlessly integrated with the core 'traditional' services thereby making the online experience truly holistic for the customer.

Picado, Gonzalez & Eckelman (2004) this study investigated the customer satisfaction using QFD and a research on service quality and customer satisfaction has become significant in the service industries. This study develops a case study that considers both external and internal service management issues and subsequent service innovations based on the framework of quality function deployment (QFD). Application of the customer window quadrant (CWQ) and the action plan matrix in the analysis of customer and service elements constitute a different approach for QFD. Some benefits and disadvantages of the QFD process are discussed as compared to extant service quality and customer paradigms. Finally, suggestions and directions are offered for future applications, with particular interest in the online bank service management issues.

Nitsure, R.R. (2003) this article indicates the online banking Challenges and opportunities lies in the banking industry. Online banking has the potential to transform the banking business as it significantly lowers transaction and delivery costs. This paper discusses some of the problems developing countries, which have a low penetration of information and telecommunication technology, face in realizing the advantages of online banking initiatives. Major concerns such as the 'digital divide' between the rich and poor, the different operational environments for public and private sector banks, problems of security and authentication, management and regulation, and inadequate financing of small and medium scale enterprises (SMEs) are highlighted.

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CHAPTER- 3

OBJECTIVES, LIMITS AND RESEARCH

METHODOLOGY

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3.1.1 Objectives of the study:

1) The main objective of this study was to understand the growth of the online

banking sector in India.

2) To study the opportunities for growth of online banking in India, since India is a

very fast developing country.

3) To study the challenges associated with the growth of online banking.

4) To understand the scope and the infrastructure that is there in India for its

development.

Limits of the study:

The study of this project is limited to 25 people of Ludhiana who have been questioned

to understand the project well.

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3.1.2 RESEARCH Methodology

RESEARCH DESIGN

Research design is systematic procedure for collection and analysis of data. It is a blue

print that guides the study to be done. The present research work is done with the

descriptive research design method. Descriptive research has been used in this

study to obtain information about the various challenges and opportunities emerging in

online banking. Various information collected are analyzed and tabulated thoroughly.

At last the findings of the study are sorted out to present the result of the study in clear

terms

DATA COLLECTION:

For this study, data has been collected from two sources:

PRIMARY DATA are those which are collected a fresh and for the first time. In this

study, has been collected through personal contact. Questionnaire was used to collect

primary data from respondents. Questionnaire distributed among people having bank

accounts. A sample questionnaire of 10 questions distributed to 25 people.

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Sources of data collection

Primary Source

Secondary Source

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SECONDARY DATA are those which have already been collected by someone else. In this

study, secondary source data has been collected from Articles, journals and Websites, research

papers.

CHAPTER-4

DATA ANALYSIS

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A survey was conducted on online banking in India for the primary data among 25

people. The analysis of this survey or data is as follows:-

Q. What kind of banking do you prefer?

Traditional Online Both0

2

4

6

8

10

12

14

POLL out of 25: Traditional – 5 ; Online – 8 ; Both – 12

FINDINGS: This shows us the preference of the people towards the type of banking.

They prefer to use the services of both the online and traditional banking rather than a

particular type.

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Q. Do you think online banking is better than traditional banking?

YES NO

CAN'T SAY

POLL out of 25: Yes - 13; No - 5; Can’t Say – 7

FINDINGS: The people understand that online banking is better than the traditional

banking because of its nature. While a few of the people are still not fully convinced.

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Q. Do you feel you account is secured in online banking?

YES NO CANT SAY0

2

4

6

8

10

12

Poll out of 25: Yes - 11; No - 7; Can’t Say – 7

FINDINGS: Majority of the people think that their Account is secured, but not all. Their

security concern should be eradicated. This will attract customers.

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Q. How frequently do you use banking services?

WEEKLY MONTHLY REGULARLY RARELY0

2

4

6

8

10

12

POLL out of 25: Weekly - 5; Monthly - 11; Regularly - 2; Rarely – 7

FINDINGS: Most of the people do not need the services of banks regularly or maybe

there is no need. They may transact with the bank on monthly basis for most of the

time.

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Q. How happy are you with services of online banking provided by your bank?

COMPLETELY PARTIALLY FAIRLY NOT AT ALL0

1

2

3

4

5

6

7

8

9

10

POLL out of 25: Completely - 4; Partially - 9; Fairly - 9; Not at all – 3

FINDINGS: The satisfaction level of people with the online banking services of their

banks has a mixed review. This may be due to multiple reasons.

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Q. What type of transaction do you make in online banking?

CHECK BALANCES PAYMENTS TRANSFER OF FUNDS OTHER0

2

4

6

8

10

12

POLL out of 25: Check balances - 11; Payments - 7; Transfer of fund - 2; Other -5

FINDINGS: The utility of the online banking is service is not used to the extent is should

be and it is being majorly used for the purpose of checking the balance in the account.

The reason for this is the low volume of transaction among the people.

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CHAPTER-5

FINDINGS AND CONCLUSION

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5.1 FINDINGS & CONCLUSION

The data analysis and its interpretation lead to the following findings and conclusion:

People are not confident enough to whether to rely completely on online banking.

There is hesitancy in their minds with regards to preference. So they use both the

techniques of banking i.e. Online and Traditional.

Because of the complexity and the unawareness in the people regarding the online

banking, there is less utilization of the online banking services provided by the

banks.

People are not sure whether their account is completely secured in online banking.

Security concern is the main and the core reason why people do not tend to use

online banking.

People in India are not aware of the full utility of online banking and the services that

can be availed of in online banking.

Most of the Indian population are salaries employees who do not have that volume

of transaction that can be used for online transaction.

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CHAPTER-6

RECOMMENDATIONS

AND

SUGGESTIONS

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6.1 RECOMMENDATIONS AND SUGGESTIONS

After analyzing the entire study on online banking with respect to both the primary and

the secondary data, the following recommendations can be put forth:-

The infrastructure for the development is not being implemented in way that could be

beneficial.

There are various obstacles in the banking scenario with regards to guidelines and

issues for functioning. This has led to decline in the usage of the online banking

service of the banks.

The people having accounts can be urged to take up an internet banking facility.

They should be motivated rather than just being told that there exists a service of

online banking.

There are more people who are not actually aware of all the benefits that they reap

out of the transaction of online banking. They should be proper awareness.

Most of the people o not count online banking due the problems of security

concerns. Proper security software should be developed and people should be

convinced that their accounts are secured in online transactions.

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CHAPTER-7

ANNEXURE

7.1.1 “QUESTIONNAIRE”

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ONLINE BANKING IN INDIA

Personal Details:

Name: _________________________________

Age (in years): Below20 20 – 35 35 – 50 above 50

Gender: Male Female

Educational Profile:

10th Pass 12th Pass

Graduate Post Graduate

Question 1 Which bank do you have an account?

Private sector bank Public sector bank

Other

Question 2 What kind of banking do you prefer?

Traditional Online Both

Question 3 Do you think online banking is useful?

Yes No

Can’t say

Question 4 How frequently do you use banking services?

Weekly Monthly Regularly Rarely)

Question 5 Do you think online banking is better than traditional banking?

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Yes No

Can’t Say

Questions 6 Do you feel online banking has a growth potential in India?

Yes No

Can’t Say

Question 7 What type of transaction do you make in online banking?

Check balances Make payments

Transfer funds Other

Question 8 Do you feel your account is completely secured in online banking?

Yes No

Can’t Say

Question 9 Are you happy with the services of online banking provided by your bank?

Completely Partially

Fairly Not at all

Question 10 For me online banking is

7.1.2 BIBLIOGRAPHY

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INTERNET:

http://www.onlinebanking.net/online-banking-services/

http://www.productivity501.com/choosing-online-bank/244/

http://www.thewisdomjournal.com/Blog/pros-and-cons-of-online-banking/

http://www.onlinebanking.net/how-does-online-banking-work/

http://www.onlinebanking.net/future-of-online-banking/

http://www.onlinebanking.net/why-banks-encourage-online-banking/

http://en.wikipedia.org/wiki/Electronic_commerce

http://www.indianmba.com/Faculty_Column/FC889/fc889.html

http://www.banknetindia.com/banking/ibkg.htm

http://www.sendmoneyindia.org/icici-net-banking.php

http://economictimes.indiatimes.com/opinion/money-banking/e-banking-could-open-

opportunities-for-banks/articleshow/4461581.cms

http://www.ehow.com/about_5147496_problems-related-net-banking-india.html

http://www.ehow.com/about_5340363_different-types-online-banking.html

http://www.networkmagazineindia.com/200302/feature.shtml

http://theonlinebankingblog.blogspot.com/2011/04/challenges-of-online-banking-

security.html

http://searchcio.techtarget.com/definition/e-commerce

http://searchdatacenter.techtarget.com/definition/IT

http://nedogluka.com/internet-banking-global-way-for-banks-in-india.html

http://nedogluka.com/the-size-and-growth-of-the-banking-jobs-in-india.html

http://mpcyberpolice.nic.in/casestudies.htm#top

http://www.internetworldstats.com/asia/in.htm

REFERENCE BOOKS:

R.K. UPPALBANKING WITH TECHNOLOGYNEW CENTURY PUBLICATIONSNEW DELHI

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