Online Advertising - Monetization Models Explained - Jayant Nandan

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ONLINE ADVERTISING & MONETIZATION MODEL Leveraging Digital Marketing Platform for Maximizing the ROI Nandan J | Strategyworks Consulting www.strategyworks.in

Transcript of Online Advertising - Monetization Models Explained - Jayant Nandan

Page 1: Online Advertising - Monetization Models Explained - Jayant Nandan

ONLINE ADVERTISING &

MONETIZATION MODEL

Leveraging Digital Marketing Platform for Maximizing the ROI

Nandan J | Strategyworks Consulting

www. s t ra tegywor k s . i n

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Strategyworks Consulting LLP

Digital Marketing Champions

• SEO

• PPC

• Adwords

• Social Media Marketing & Advertising

• Marketing Automation Setup

• Email Marketing

• Lead Nurturing

• Lead Generation

• Landing Pages Design & Development

• Consulting

• End to End Strategy & Execution

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Three Key Elements of Online Advertising

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Various Revenue generation Options

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Monetization Models

Affiliate Model

Networks : Connect Publishers

with Affiliate Programs

A deal offered by a

company to share a

portion of the revenues

earned from traffic

coming from web

publisher websites.

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Banner Ads

• Self Hosted

• Through Ad/ Affiliate Network

• Goal: Ad Display Revenue

• Subscription Model

• CPM Model( Cost per Mille)

• CPC Model( Cost per click)

• Performance Measured on : Unique Visitors,

Page views, Time spent on site, Clickthoughs

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Contextual Ads( Banner Ads and Text Ads)

Advertising that is targeted to the content on a web

page. Contextual ad programs include Google

AdSense, Yahoo! Publisher Network, Vibrant

Media, Kontera and Tribal Fusion.

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CPM | PPC/CPC | CPA Models

CPM: Advertising (usually

banner advertising) that is billed

per thousand impressions,

regardless of whether the user

clicks on the ad. Companies

include DoubleClick, Value Click

and many more.

PPC/CPC Advertising that is

billed by user click. The web

publisher receives revenue each

time a user clicks an ad on the

publisher’s site, regardless of

whether the user makes a

subsequent purchase. Companies

include Google AdSense and

Yahoo!

CPA Advertising that is billed

to the advertiser per user action

(e.g., purchasing a product or

filling out application). Amazon

offer this model and others

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E-Commerce

Selling products

and/or services

directly through

a website.

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Interstitial Ad

These Banner Ads/ Rich Media Ads are

played between page loads. Companies

include Tribal Fusion, DoubleClick, and

many more offer this.

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In-text Contextual Advertising

Ads marked by double-underlined

keywords or phrases in the content

of a web page. Mouse hovers the

mouse cursor over a double-

underlined word or phrase, a text

ad pops up. By clicking on an ad,

readers are taken to the

advertiser’s page.

In-text contextual advertising

platforms are Vibrant

Media, Kontera, Tribal Fusion and

others

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Email Marketing

• Revenue Mode: Lead Generation,

Advertising, Sponsorship

• Model: promotion, Contest, Coupons

• Performance Measurement: number of

subscribers, Opened emails, click through ,

Leads

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Real Success Comes with Analytics and Measurement

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All these models are Good…but how do I

get started?

• In depth research about your Product/ Service intended to market

• Know your competition

• Know your TG ( Target Group)

• Optimize your campaign/ Copy/ Messaging / Creative/ Mailer etc…

• Measure the Performance and Optimize it again

• Social Share/ Recommendations/ Opt in List

• Automation Tool

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