How Brands Can Leverage RTB For

High Impact

How To Efficiently Reach Your Audience + Build Your Brand

• Reaching Your Audience• Brand Protection• Rich Creatives• Premium Traffic• Example Strategies• Summary

Reaching Your Audience• RTB: evaluates every single impression• Targets Audiences instead of websites• Made possible using numerous data points– Site/Placement Targeting– 1st Party Data– 3rd Party Data– Contextual Analysis

Brand Protection• Never know which sites your audience will

visit (RTB can follow them virtually anywhere)• Crucial to have safeguards to protect brand– Real-time – Contextual– Whitelisting and Blacklisting– Image and Competition

• Ad Verification: ensuring your ads are seen

Rich Creatives• Rich media enables full brand experience– Expandable ads– In-banner videos– Pre-roll videos– Interactive banners

• Engagement metrics beyond just clicks• Pushing consumer data into rich media ads

Premium Traffic

• Myth: RTB is only lower-grade inventory• Private Exchanges• Private Marketplace Controls• Guaranteed Inventory• Increased Transparency• Higher Quality Standards

Strategy – Ticket Brokers

Strategy – Energy Drinks

Strategy – Hybrid Autos

ResultsRight message in front of the right audience, for the right price, all in an efficient and effective manner.

Thanks

Matt SaulsDirector of Business DevelopmentSiteScout Inc.matts@sitescout.com1-888-216-3939 ext. 777www.sitescout.com