Online Advertising Distribution System

Online Advertising Distribution System

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Why Digital Marketing?

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is Mass Media Ads effective?

While people…

• Skip TV ad by changing TV channel• Throw advertisements in newspaper away without a look

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Is mass Media still effective?

What is Youth spending time on?

Source: Microsoft

4Online Advertising Distribution System

has its all!

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READ

STUDY

DISCOVERY

SEARCH

NEWSKNOWLEDGE

FRIENDSCOMMUNITYENTERTAINMENT

Where is most trusted source of information?


6Online Advertising Distribution System

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The right MESSAGE

The right PERSON

The right TIME

Only Digital Marketing can deliver


What do we do?

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We built a strong and smart system for advertisement distribution, management and report

described as following…

Digital Marketing management and report.


http://XpressMedia.vn

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- No cost effective: brand wastes a lot of money in displaying ads to wrong target , get no noticed from the websites visitors. - No concrete report: customer usually does not know how many times their ads are displayed and clicked. They do not know how effective their campaign is running- Too much ads in a website make no sense to visitors

Old Model

Sample Advertisement block


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Our new model


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Our Model

We re-distribute your ads into smaller and display them into many websites, blog, forum and make them more cost effective.

Our new model


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OADS System


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Ads distribution sub-System


3. Click Ads

2. Generate Ads

TargetWebsite

Publisher Website

Ad buyer ‘s Website

Advertisement

Tracking Sub-system

OADS System

1. Upload Ads

4. Redirect users

Advertisement Instance

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System Core


Click Ad

Generate Ad

Visit website

Generate

Middle Page

RedirectTarget

Website

Report for tracking data

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6b

6a

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System Core


Click Ad

Generate Ad

Visit website

Generate

Middle Page

RedirectTarget

Website


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2

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6b

6a

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System Core


Click Ad

Generate Ad

Visit website

Generate

Middle Page

RedirectTarget

Website


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6b

6a

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System Core


Click Ad

Generate Ad

Visit website

Generate

Middle Page

RedirectTarget

Website


1

2

3

4

5

6b

6a

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System Core


Click Ad

Generate Ad

Visit website

Generate

Middle Page

RedirectTarget

Website


1

2

3

4

5

6a

6b

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System Core


Click Ad

Generate Ad

Visit website

Generate

Middle Page

RedirectTarget

Website


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5

6a

6b

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Our solutionWe can provide

Providing detail information about:– Number of clicks– Number of Impressions– Where ad was displayed…

And a lot more reports as required.

Sample report


• Control the effect of your campaign by specific data

• reduce at least cheating (spamming, automatic robot, etc)

Intelligent Fraud Protection System


The end


Online Advertising Distribution System

Documents

Transcript of Online Advertising Distribution System