Online Academic Library Services For Online Users
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Transcript of Online Academic Library Services For Online Users
Online Library Services for Online Users
Sarah Houghton-JanDigital Futures Manager, San Jose Public LibraryAuthor of LibrarianInBlack.net
Ahh, the good old days
Your Library probably used to have money for:
- going to conferences
- databases & eBooks
- extra staff
- software and hardware
- web technologies
You probably also used to have time for:
- work off of the service desks
- going to conferences
- writing articles and presentations
- your own projects
- engaging in academic discussions
Those days are gone.
Sorry.
Now you know how public libraries have
felt for the last century.
brick and mortar library users
digital library users
POWER USERS
Library Users Today
brick and mortar library users
digital library users
POWER USERS
Library Users Tomorrow
Angry Robot courtesy of www.bohdate.com/angryrobot
Digital Library Activity
(annual per capita stats)Library 1 (150,000)
Library 2 (350,000)
Website visits 5.6 6.3
Database usage 0.7 0.4
eBooks usage 0.2 0.3
Virtual Reference usage
0.01 0.01
Necessary Library Services
(& how we do this online)
1) Book & Media Collections
2) Periodicals
3) Reference and Research Help
4) Information Literacy
5) Special Events
6) Marketing all of the above
1) Book & Media Collections
eBookseMusic, eMovies, eGamingdigital special collections
Concerns: DRM, formats, platforms, devices, ADA compliance
Book & Media Collections
eBooks – free eBook siteseMusic, eMovies, eGaming – free music & video sites
digital special collections – scanner + WordPress = special collection
Free eBooks• Project Gutenberg• AudioBooksForFree• Escholarship• Google Books• ManyBooks• Memoware• Online Books Page• Oxford Text Archive
& many more!
2) PeriodicalsdatabaseseJournals
Concerns: DRM, formats, open access, costs, sustainability of the subscription model
Periodicalsdatabases – free article sites & other resources
eJournals – open access (!)
Free Databases• ArticlesBase.com• FindArticles.com• + free language learning sites• + free practice test sites• + free sites in all disciplines
Why not add this stuff to your website, or even your catalog?
3) Reference & Research Help
IMweb-chat & widgetsVOIP & videoTwittertext messaging
Concerns: staffing models, co-ops
Reference & Research Help
IM – AIM, Yahoo, MSN, GoogleTalkweb-chat & widgets – Meebo, Plugoo
VOIP & video – Skype, AOL & other video chats
Twitter – FREEtext messaging – hacks (be careful)
4) Information Literacy
screencastspodcastsvideo class recordingsclass websiteslive office hours
Concerns: use, learning models
Information Literacyscreencasts – Wink, CamStudiopodcasts – Audacity, OurMediavideo class recordings – Avidemux, YouTube or Blip.tv
class websites – WordPress, Bloggerlive office hours – FreeConferenceCall
free & low-cost hardware on Free After Rebate
5) Special Events
podcastsvidcastslive webcastsevent websites for comments & questions before & after
Concerns: use, access
Special Events
podcasts – Audacity, OurMediavidcasts – Avidemux, YouTube or Blip.tv
live webcasts – UStream.tvevent websites for comments & questions before & after – Wordpress, Blogger, Google Sites
Audio/Video TipsEveryzing ($) Audio & Video to Text
TextAloud ($) Text to Audio
6) Marketing Services
Social networksMicroblogsEvents sites
Concerns: going where your users go, where to distribute staff time
Marketing Services
Social networks – Facebook (+ page apps, search apps, & ads), Ning, etc.
Microblogs – TwitterEvents sites – Eventful, Upcoming.org, Craigslist, Going.com
Be SocialBe present where your users are
Be realBe reliable and continuously new
$10 = 5000 Facebook Flyers to targeted audiences
Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200
CHEAP ADVERTISING!!!
8 More Tips!
1) InteractingWelcome comments on everything
Respond quickly
Respond like a human being
Tools: Google Groups, Google Wave, WordPress, PB Works
2) Use Cheap Services
3) Use Free ServicesFree web hosting, statistics, and web
gadgets
4) Use LibraryThing
5) Project Planning
6) Getting Staff Buy-In
Let staff know about the project early.
Ask staff for their input and use it.
Keep everyone informed at all stages.
Managers must consistently support the new project or service.
7) Project EvaluationSurvey users & staff 6 months after launch
- Would you recommend this service to a friend? Why or why not?
Evaluate statistics - How much staff time is being used?
- How much is the service being accessed?
Evaluate the library's follow-through
- Has adequate marketing & training been done?
Evaluation ResultsContinue service
Discontinue service
Extend pilot
Change aspects of the service
Do more promotion or trainingDiscontinuing a service is not failing.
Persisting in a failed effort is failing.
8) Push for ChangeTry new things!
Push administrators (they like 24/7 nature of web services, minimal staffing and cheap costs, highest ROI in the library)
Rejoice in failures (it means you're pushing boundaries!)
the democratization of information and
expertise
Questions?
Sarah Houghton-Janweb: LibrarianInBlack.netemail: [email protected]: LibrarianInBlackSkype: LibrairanInBlackFacebook:
facebook.com/librarianinblackTwitter: twitter.com/TheLiB