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RE/MAX HIGHLIGHTS | OCTOBER 2016

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RE/MAX HOLDINGS, INC. LAUNCHES MOTTO MORTGAGE Franchisor to Give Consumers More Choice When Obtaining a Mortgage

DENVER – RE/MAX CEO, Chairman and Co-Founder Dave Liniger will announce today the launch of Motto Mortgage, an innovative mortgage brokerage franchise and the second member of the RE/MAX Holdings, Inc. (NYSE: RMAX) family of brands. Motto Mortgage will open mortgage franchises throughout the U.S. increasing competition in the industry, resulting in more choice and a better experience for consumers. Its loan originators will work with real estate offices so that agents can help homebuyers obtain the mortgage loans that best fit their individual needs. “RE/MAX disrupted the real estate industry when it was created more than four decades ago. We did it by empowering real estate agents and ultimately giving consumers a better home-buying and selling experience,” said Liniger at invitation-only gatherings of seasoned RE/MAX franchise owners in Dallas and Orlando. “The RE/MAX model remains unique and continues to thrive because we have the best agents in the business who deliver exceptional service. Today we are extending our core competency of franchising into the mortgage origination market by introducing Motto Mortgage.” Liniger continued, “We obsess about ways to improve the real estate experience for the consumer. We know that independent mortgage brokers’ share of the mortgage origination market dropped significantly following the economic downturn, falling from a 15-year average of 22%– with a high of 35% in 2006 - to 10% in 2015. Mortgage brokers bring choice and service to the consumer and Motto Mortgage will work to expand the market share of mortgage brokers and bring better mortgage choice and service to consumers as a result.” Motto Mortgage will inspire new specialists to join the profession by offering them tools, resources and a built-in relationship with a real estate brokerage, including direct access to agents.

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RE/MAX Holdings, Inc. Launches Motto Mortgage

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October 5, 2016

RE/MAX Once Again Named Top Real Estate Franchise Company Ranked in Top 10 for U.S. Franchise Systems

DENVER – RE/MAX, LLC, the #1 name in real estate*, was ranked the leading real estate franchise for the eighth consecutive year in the annual Franchise Times Top 200+® listing. Continued growth and a steady increase in the number of locations also pushed the global franchisor of real estate brokerages into the top 10 franchises included in the survey. “RE/MAX continues to be the worldwide leader in real estate and the 2016 Franchise Times Top 200+ listing proves just that,” said Chris Pflueger, Vice President, Business Development, Recruiting and Retention at RE/MAX. “Our exceptional growth in sales, strategic expansion into new countries and territories around the globe, and outstanding market share greatly assists us in attracting new franchises as well as the industry’s most talented agents.” Highlights of this year’s ranking include:

RE/MAX ranked the #1 real estate franchise RE/MAX ranked #8 overall, up from #11 in 2015, #12 in 2014 and #14 in 2013 Closest competitors were Keller Williams Realty at #22 and Berkshire Hathaway

HomeServices at #52 The growth of RE/MAX sales countered the trend of the 10 largest franchised brands

collectively losing system-wide sales for the first time in the history of the Franchise Times Top 200+

The top 10 overall standings include #1 McDonald’s, #2 7-11, #3 KFC, #4 Burger King, #5 Subway, #6 Ace Hardware, #7 Pizza Hut, #8 RE/MAX, #9 Wendy’s and #10 Marriott Hotels & Resorts

Franchise Times Top 200+ is recognized as the leading franchise ranking list of the 200 largest franchise systems in the U.S. by global sales based on last year’s data. According to the survey, the largest 200 U.S.-based franchise systems posted $596.1 billion in worldwide sales in 2015, up 2.2 percent from the prior year or $12.5 billion. The franchises operated 497,335 units total, a 3.1 percent increase from the year before.

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*Source: MMR Strategy Group study of unaided awareness

RE/MAX Once Again Named Top Real Estate Franchise

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