THE ART AND FRAMING MAGAZINE FOR PROFESSIONALS

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3. DriftwoodOur gorgeous new Driftwood range!

Art in a BoxRead all about the latest creative activity from Eazl

4. Totally Hooked!Interview with CEO of Demontfort Fine Art Ltd

6. Debbie Baxter’s Country FileTree artist Debbie Baxter

7. Dreams do come true!White Horse Gallery

8. 10 years on…A celebration of 4walls’ 10th birthday!

10. A whistlestop tour of WhistlefishIconic Cornish art

11. News in briefIncluding Willow Foundation’s 20th anniversary ball

12. Framing down a country lane!Village Framers interview, featuring artist Keith Jansz

14. The Eccentric World of Total PapPapier mache madness!

24. X marks the spotGen X: Future Home 2020 report

25. More bang for your buck!Print and Frame It’s fascinating commission

26. Dave’s charity framing marathon!Dave Finch of Artisan One’s DIY SOS debut Photo finish for round table season

27. A Masterclass with Jon Price GCF (APF)Deep bevel mounts using mountboard cover tape

30. Ask the expertsFraming signed shirts

31. Gain awareness through awareness days!

15. Girl PowerFemale in Focus

16. Who is the most framous?Our #GetFramous initiative has ended!Hello from our new sales director

18. A Coastal EndeavourInternational photographer Janice Alamanou

20. Restoring PerfectionNeil and his team of experts at Picture Perfect

21. Wynona’s Wild WorkInaugural Society of Wildlife Artists award winner

22. Step into nature with Louise SchofieldWildlife artist with a love for alcohol ink

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CONTENTSNO. 35. 2020

WELCOME!Welcome to Issue 35 of 4walls as we celebrate 10 years of our magazine! When it was launched, 4walls comprised just 16 pages and we take a bit of a trip down memory lane on pages 8 and 9. We ran a poll on Facebook to find out which was readers’ favourite front cover.

As always, in Issue 35, we are showcasing some incredibly talented artists and framers – including some stunning photographic work as well as drawings and paintings.

Our front cover and pages 4 and 5 feature the stunning work of Christian Hook – I hope you love it as much as we do! Christian is publish by Demontfort Fine Art Ltd. Their CEO Helen Swaby gives some great insight into her world in this piece.

We were blown away with your #GetFramous entries – while the winner is yet to be announced, we will be running this initiative again in 2020.

This issue has a brand new masterclass on deep bevel mounts for you from Jon Price - alongside regular features

such as Ask the Experts and calendar dates with social media activity.

Happy reading! As always, I welcome your comments, suggestions and questions. Thank you – and here’s to the next 10 years!

PaulinePauline Hutchinson, Editor pauline.hutchinson@larsonjuhl.co.uk

@4wallsbyLJUK

@4wallsbyLJUK

@4wallsbyLJUK

Art In A Box is the latest creative activity from Eazl, which is a social enterprise that organises art and music projects and supports partner charities. This initiative features original paintings by famous figures from the worlds of music, film, comedy and TV, made using materials supplied to them in a bespoke art box.

25 high profile celebrities have taken part in the initiative which is supporting UK charities CALM and Together for Short Lives. The participants were sent an art box, containing everything they needed for an eight inch square painting on canvas. All the pieces have since been framed in Larson-Juhl Coastal Woods Float.

Artists that took part include Adil Ray (Citizen Khan), Boy George, Charlie Higson, Chris Difford from Squeeze, Debbie Harry and Chris Stein from Blondie, Danny Jones from McFly & Kids Voice, David Gray, Graham Nash, Pete Doherty, Rick Wakeman, Bernie Taupin, Tom Davies, Toyah Wilcox, Suggs and Vic Reeves.

Quite a line up! The paintings were all based on the theme of torch songs - which essentially means any song that the individual finds uplifting or inspirational.

The paintings will be exhibited at the Hatch Gallery in Christchurch, Dorset from 27th January - 1st February, followed by an exhibition in London, in February (venue/dates to be confirmed).

All the artwork will be sold through an online auction that will run concurrently with the exhibitions.

eazl.co.uk/art-in-a-box-ii/

DRIFTWOODWe are very excited to introduce a fantastic development of our gorgeous Driftwood range! Inspiration for this adaption came from the volcanic Canary Islands, which is why the moulding comes in two highly versatile colour options; white to reflect the beautiful white sand beaches and black to represent the striking volcanic stone.

Seven sizes have been added to this flat profile; 17mm, 19mm, 22mm, 28mm, 30mm, 40mm and 70mm. The collection has been finished with

water-based gesso, stripped manually to create an effortlessly chic texture. A foil on top has also been included which produces slight brown flexes enabling this monochrome range to transform any piece of art into a statement.

Just like the majority of our range, this piece is available on chop, reducing waste for your business and adding an additional level of quality control. For further information, please visit our website

larsonjuhl.co.uk

ANDOVER II FLOATS The ever-popular Andover ll range now has a float section! This FSC accredited moulding is available in a width of 38mm and six colour options; white, black, gold, silver, gold /brown and silver/black. Just like the rest of the Andover II range, the float has a foil finish adding an antique edge to a classic, contemporary design.

BOXING CLEVER

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Helen Swaby is CEO of Demontfort Fine Art Ltd, which owns 55 UK galleries, comprising the Clarendon Fine Art and Whitewall Gallery brands. 4walls was keen to ask her various questions about current trends and her plans for 2020. Thank you for your answers, Helen.

Q. What consumer trends are youcurrently seeing within the art world?A. Within the London market we appear to be witnessing an increase in young collectors between 25-35, especially those interested in emerging contemporary artists or historical works.

In terms of the 20th century market, we continue to see strong sales and interest, especially in modern British art. Certain artists like Lowry, once considered national treasures but perhaps not as highly celebrated outside of the UK, are now hugely desirable internationally, as seen by an influx of Asian and Middle Eastern buyers in the last decade. This is in part due also to globalisation - today we have unrivalled access to information due to technological advances, as well as the ability to travel with ease, so more and more people of different cultures and geographies are able to engage with art.

Q. How do you view the state of thehigh street? A. The high street has undergone massive changes over the past decade, and the only way to stay ahead of the game has been to embrace the challenges it has set us. It’s no longer simply a question of selling products that people want – there is a

fundamental need to inspire customers through the experience that you offer. We have met the challenges of survival on the high street head on by providing every client with a bespoke personal service which generally exceeds their expectations. We pride ourselves on being not simply an art gallery, but more of an art destination.

We have made it our mission to transcend the elitist art gallery expectations which have been out there for so many years. We are not a stereotypical gallery which welcomes only aficionados and the extremely wealthy; we have been democratising art ever since we opened the doors of our first Whitewall Gallery on Westbourne Grove in 2006 and Clarendon Fine Art on Dover Street in 2010. Since then, we have helped thousands of clients embark on their own personal journey of collecting art.

None of this would be possible without our superb portfolio of art - innovative, inspirational, challenging, and compelling. From household names to the most exciting emerging talents, from traditional to contemporary, from affordable collector’s editions to high end originals for the serious collector, we pride ourselves on our unrivalled range of style, genres, and price range.

Q. What are your hopes for 2020?A. Over the last decade we have embraced the web while ensuring that traditional bricks and mortar outlets evolve and expand. This means that our customers have the opportunity to see the art they love face to face as well as the convenience of keeping up to date with news and events, seeing new artwork,

TOTALLY HOOKED!

It almost feels like the tide is turning away from blue chip artists to the more affordable, emerging artists with investment potential. Due to the growing interest in emerging talent, it would seem that more people are realising collecting art isn’t only for high-net-worth individuals and the art world is opening up to buyers from all walks of life.

finding out about the artists that interest them or placing orders online. So, while our recently refreshed digital strategy is now adding to our profitable growth, we are also launching a major retail expansion and are planning to open five more galleries in early 2020.

Q. And where does framing fit in?!A. Framing is obviously a highly significant part of our business, and Larson-Juhl has been one of our trusted suppliers for many years. The way in which we present our artwork is hugely important, not only to the collector but also to the artist themselves. The frame, mountboard, glass and accessories must all be perfect, as well as complying with our environmental policy. Larson-Juhl shares our core values of great service combined with a genuinely diverse range of the finest artisan products which helps us to ensure that our presentation always displays the artwork to the greatest possible advantage in frames of the highest quality.

Follow Clarendon Fine Art on Instagram and Facebook @clarendonfineart and on Twitter @cfagalleries

whitewallgalleries.comclarendonfineart.com

The paintings of Gibraltan artist Christian Hook are rooted in tradition yet brim with freshness and vitality.

The past and the present collide in each piece, creating alternating perspectives on one object.

Christian studied in London before establishing a career as an illustrator for Disney and later lecturing at the Royal College of Art.

Christian won the Sky Arts Portrait Artist of the Year Award in 2014 and his winning commission of actor Alan Cumming is on permanent display at the Scottish National Portrait Gallery. He also has many collectors including His Royal Highness Prince Edward.

Christian Hook is one of Helen’s most sought after artists and 4walls is delighted to be featuring his stunning work.

Follow Christian Hook on Instagram and Facebook @hookart and on Twitter @Hoook_Art

Find out more by visiting his website christianhook.com

THE ARTIST

All our high street galleries have become a part of their communities, forming strong relationships with local art lovers and working in partnership with other businesses in the area to promote and strengthen both the high street and the area as a whole.

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Coming from a family of framers, it had always been an aspiration of Paul’s to open his own gallery. He felt this would be the right way to enter into the art world, so set about making his dreams a reality in February 2019, taking on an old butcher’s shop in Banbury with ambitious refurbishment plans.

Aside from the launch party, one of the first major events hosted at the gallery was the Bentley centenary celebration exhibition in partnership with the Bentley Owners Club. Prior to this, they had been in contact with artist Phillip Dutton White, Master of the Royal Society of Artists and Designers. Phillip had been commissioned to produce a book that showcased illustrations of all Bentley models from the 1920s up until the modern day.

We were incredibly proud to hear that the original Bentley Blower illustration was framed in our Anvil range, chosen by Paul as he believed it was the perfect frame to highlight and complement the art.

A Bentley statue carved from granite was also unveiled in the gallery, alongside having a 1920s Blower parked outside!

To see more of The White Horse Gallery and the range of art they have on offer, head over to their social channel @Whitehorsegallery, or visit their website.

whitehorsegallery.co.uk

Debbie Baxter’s Country File

As a child Debbie lived with her mother, who just so happened to be the successful wildlife artist Daphne Baxter, and would often return home from school to find her mother painting at her easel. This, alongside an incredibly supportive art department at the school she attended, spurred Debbie on in her artistic journey.

Debbie has travelled far and wide searching for unique trees, forests and woodlands that grasp her imagination. One of her most notable travels involved living in Indonesia as a trained nutritionist, educating communities about the effect of palm tree oil on health. Debbie stated:

Debbie has recently had a solo exhibition at The Saffron Walden gallery titled ‘Into the Woods, A Celebration of Trees’ featuring pieces such as ‘Birch Snowland’ and ‘Wistmands Wood’. Here, Debbie also signed copies of her book, produced in collaboration with poet Gary Milsom.

4walls caught up with Countryfile artist Debbie Baxter to learn more about her passion for painting trees and to understand the role she believes they play in our day-to-day lives.

Growing up in a cottage in Hertfordshire, encompassed by trees and woodland that extended for miles, Debbie always had an affinity for the landscape around her. Stating that she would often get lost amongst the woodland for hours, the beauty of her surroundings and her artistic upbringing went hand in hand.

“It was fascinating to witness the full circle of how trees affect human health, with heart disease being the biggest killer in Indonesia”.

With multiple opportunities in the pipeline, Debbie will also be doing some work for the International Tree Federation, which aims to understand more about our relationship with the environment and why we should be planting more trees.

Debbie also has a brilliant relationship with her local framer, which has come in handy when needing to utilise his space for framing larger pieces.

To see more of Debbie’s work, head over to her Instagram @ArtDKBaxter, or visit her website.

artdkbaxter.com

We were hugely proud to hear that Debbie uses Larson-Juhl float frames when framing her own work, stating that she loves the effect they have when she paints on wood panel and how smooth they are.

Amazingly, within just four months, Paul and his team had completely renovated the space they fell in love with into what is now a high-end, prestigious gallery in Oxfordshire. Paul tells us that the launch party was one of the first signs of their upcoming successes. With a full house and live music, this event propelled them into embracing the way the gallery could be used as a social space for all types of people and all genres of art.

Dreams do come true!

After hearing of its success, 4walls was keen to find out more about the recently established White Horse Gallery in Banbury. We spoke to the owner, Paul Johnson, who gave us some insight into opening his own gallery, and all the exciting things that have happened since.

The final book (which is to be entered into the Guinness World Records as the heaviest book ever made!) comprised 56 car illustrations, which were displayed throughout the gallery on the day of the exhibition.

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■ In 2009, Larson-Juhl achieved PEFC and FSC Chain of Custody accreditation for a number of mouldings and mountboards, offering customers the added reassurance and peace of mind that the timber used is derived from sustainable sources. This has grown from strength to strength in recent years.

■ Between 2010 and 2012 Yinka Shonibare’s Nelson’s Ship in a Bottle, a scaled-down replica of HMS Victory, was the chosen project displayed on the Forth Plinth. Since then, four fantastic sculptures have been exhibited and we look forward to seeing the unveiling of Heather Phillipson’s piece very soon!

■ “David Bowie is” became the fastest-selling event ever at the Victoria & Albert Museum in 2013. The unique collection of David Bowie photographs, album sleeve artwork and memorabilia exhibited the creative process of one of the most pioneering and influential performers of modern times.

■ 2014 saw the Tower of London mark the centenary of the outbreak of The First World War (WWI) with the commemorative art installation Blood Swept Lands and Seas of Red, which saw the moat filled with 888,246 ceramic poppies.

■ In 2015 Dismaland, Bansky’s pop up exhibition showcasing ‘a sinister twist on Disneyland’, opened for a total of 36 days. It was prepared in secret and every day was a complete sell out.

■ Also in 2015, Paul Gauguin’s painting When Will You Marry? sold for $300m (£197m), reportedly to Qatar Museums, the highest known price ever paid for any piece of art!

■ In 2016 The Tate Modern Project opened after seven years under development. It transformed the way we see and experience art. It redefined the museum for the twenty first century, placing artists and their art at the centre while fully integrating the display, learning and social functions of the museum.

■ Lubaina Himid made history in 2017 by becoming the oldest winner of the Turner Prize, and the first black woman to pick up the art award.

■ In 2018 Edgar Degas’s 1877 pastel Les Choristes was discovered in the luggage compartment of a bus outside Paris after being stolen in 2009 from the Musée Cantini in Marseille. It took almost the whole of 4walls’ lifetime to be rediscovered!!

■ May 2019 saw The Dubai Frame officially announced as the world’s largest frame by the Guinness World Records. Standing at 150.24-metres tall by 95.53-metres wide, it offers panoramic views of old and new Dubai – impressive!

These pages are a reminder of all the issues of 4walls to date – a massive thank you to everyone involved.

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Over 10 years, the front cover isn’t the only thing that’s changed. Let’s take a stroll down memory lane and see what has happened in the art and framing world throughout the decade.

We ran a Facebook poll back in November to find out which of our 34 covers were most popular. The results were as follows:

First place goes to Issue 21, Garry Floyd

Second place goes to Issue 32, Amy Louise

Third places goes to Issue 9, Edward Waite

At the start of 2019, alongside Larson-Juhl’s rebrand from Arqadia, 4walls was given a makeover. We wanted to give 4walls a contemporary design-led style and we were delighted to see that one of our new look 4walls has received such a high number of votes (Amy Louise in second place). Congratulations to our fantastic top three - although we believe all 34 of our cover artists are worthy winners, each putting a unique spin on every one of our covers.

10 YEARS ON...

This year, 4walls is celebrating its 10th birthday – and we could not have done it without you. So a huge thanks to all our readers!

Back in 2009, the magazine was launched in the hope that it would strike a chord within not only the framing community but also the wider creative sector. As well as providing a channel to showcase best practice, industry news and to give Larson-Juhl a platform to talk about products and services in an editorial context.

Ten years on and 4walls has completely exceeded all our expectations. It has grown to 32 pages and won awards along the way. We are so proud of what it has become, championing the industry and exhibiting a huge array of inspiring people and businesses on a quarterly basis.

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Framers Equipment in Northampton run regular training sessions on a number of core areas. Here is their 2020 schedule to date:

BASIC FRAMING COURSE

18th January: 14th March: 16th May: 4th July: 10th October: 21st November

INTERMEDIATE FRAMING COURSE

Box Framing (Sports shirts, Medals, Memorabilia)

18th April

INTERMEDIATE FRAMING COURSE

Textile Arts (Tapestries, Embroideries, Silks etc. & Oils & Prints on canvas)

19th September

ADVANCED FRAMING COURSE

Conservation, Museum Framing and Mounting

6th June

Keep an eye on the website for any date changes.

framersequipment.co.uk

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Known for its stunning coastal scenery and rare quality of light, Cornwall has inspired artists and creatives since the 1800s. With galleries aplenty and jaw-dropping Kernow scenes around every corner, it’s little wonder that art has become a cornerstone of the county’s economy alongside fishing and farming.

Working alongside a close-knit family of local and international artists, Whistlefish design, print and hand frame their art prints right in the heart of beautiful Cornwall. Their collection is made up from a broad selection of traditional, contemporary and modern artistic styles, however they always have a concentrated amount of coastal and floral art that are a staple of their brand.

Artwork from Iris Clelford, whose dreamy depictions of St Ives’ whitewashed cottages and sparkling soft sandy beaches, sits prominently in Whistlefish’s handpicked collection. Atmospheric paintings of the north coast by Andy Pearce draw you in and make you eager to ramble along the very same coastline. Graphical scribbles from Simon Harmer help illustrate the industrial heritage of Falmouth Town and its famous dockyard. While former architect John Wilson’s colourful illustrations of Padstow harbour highlight the town’s irresistible charm.

Since the inception of the first St Ives gallery in 1997, Whistlefish’s iconic art has proudly presented scenes of Cornish bliss, encapsulating its tranquil setting, magical lighting and colourful culture.

Follow @thewhistlefish on Facebook, Twitter, Instagram and Pinterest.

whistlefish.com

Whistlefish is an art, cards and gift retailer with a strong Cornish imprint in its soul. Conceived by artist Lyn Thompson in 1996, whilst she was selling her hand-painted cards at craft fairs across the county, Whistlefish has grown to number 12 stylish galleries across Cornwall and Devon. With a state of the art website running alongside their recently renovated galleries, there’s no place on the planet where you can’t enjoy some classic Cornish artwork through Whistlefish!

The Whistlefish team simply loves art, whether it’s the feeling of excitement when you find that special piece that you just know will light up your living space, or the peaceful contentment you get when you furnish a room with the perfect picture. They are extremely proud of their artwork and they put heart and soul into each print they produce, and 4walls is delighted that Larson-Juhl mouldings feature regularly.

A WHISTLESTOP TOUR OF WHISTLEFISH

Long-service membersHere at Larson-Juhl, we’ve always been proud of our team and are especially so to be celebrating the increasing number of long-standing team members. We wanted to give a special shout out to one of our area sales managers after discovering that this year marks his 20th anniversary working with us. So, a big congratulations to John Green for being a vital member of our team for an incredible 20 years - here’s to many more!

A massive congratulations to Willow Foundation for their 20th anniversary ball, which raised a whopping £424,000! All the money raised will go towards providing psychological and emotional support for seriously ill 16-40 year olds, and Larson-Juhl is incredibly proud to have framed £2,787 worth of the total income. Items auctioned included a signed glove from Anthony Joshua OBE, an Arsenal vs. Milan Legends signed shirt and a Mauricio Pochettino signed Tottenham shirt.

Founded in 1999 by former Arsenal player Bob Wilson and his wife Megs, following the tragic loss of their 31 year old daughter to a rare cancer, the charity has provided almost 17,000 special days for young adults living with a range of life-threatening conditions including cancer, motor neurone disease, cystic fibrosis and Huntington’s disease.

To learn more about the charity, please visit their website.

willowfoundation.org.uk

We always shout about proactivity for success in the industry, but sometimes you just get lucky. We were thrilled to see our framing community represented in the Visa 2019 Christmas ad. Particularly as the ad featured one of our amazing customers, Brockwell Art Services – huge congratulations to you all. The campaign shares a fantastic message reminding people how important it is to support local businesses because after all, #whereyoushopmatters.

BROCKWELL ART SERVICES

GETTING LUCKY!

FRAMING TRAINING

EXTRAORDINARY EVENT

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When discussing some of their most challenging commissions, Ian and Jane told us:

Jane is also trained in textiles, so will often receive more intricate requests from embroiderers looking for help with stretching and how to present their work. But whatever they are assigned, their favourite part of the job is the pleasure of contributing towards the delight of the artist when they see their final framed artwork.

FRAMING DOWN A COUNTRY LANE!

4walls got in touch with Village Framers, Ian and Jane, to learn more about how their mix of talents were the perfect recipe for success, alongside interviewing one of their most featured artists, the inspirational Keith Jansz.

Jane started off as an artist, teaching painting to adult groups for about 40 years, before Ian decided he could utilise his skills as a carpenter to frame Jane and her many students’ work. After realising they were the perfect partnership, the pair invested in framing equipment to set up their own framing business, Village Framers, in their picturesque garden studio in Lillingstone Lovell.

“Every framing job poses a new obstacle, but one of the most challenging we have received was a painting that had to be framed with double doors at the front, which then opened up to reveal another painted scene behind the doors!”.

They particularly love the location of their work, stating that “framing and restoration from our own home has proved to be the most enjoyable job we’ve had, and we hope to do it for many years to come. We may be off the beaten track with no passing trade in our beautiful cottage garden, but our customers truly enjoy having a personal touch in such a lovely location.”

One of Village Framers most well-known customers is mouth painter, Keith Jansz. Jane first met Keith when he had just begun painting, and was facing the enormous challenge of painting with his mouth. It was many years later, when he was an established member of the Mouth and Foot Painting Artists, that Village Framers were asked to frame his work. His impressionistic style of painting needed a frame to set off the shimmering light and vibrant colours in his paintings that could neither look too contemporary, nor too dominant.

4walls was keen to learn more about Keith Jansz and his incredible journey into the world of art. Keith told us: “It’s most important to stress that I owe a great deal of gratitude to a disabled German artist called Eric Stegmann who lived through the Second World War, was imprisoned by the Nazi party for his protest paintings and later established the world renowned Mouth and Foot Painting Association (MFPA) of which I am a UK member.”

Keith finds most of his inspiration from “the marvels of nature, the great cities built by man, subjects that lift my spirits and hopefully will have the same effect on others”, focusing specifically on urban landscapes or seascapes such as London, Rome, Venice or Cornwall.

Keith has informed us that he has plenty of exhibitions planned for this year so be sure to visit his website, keithjansz.com, to find out more about where you can catch him!

To see more of Village Framers work, visit their website.

villageframers.co.uk

Jane told us: “The Florentina range with an added ivory painted slip, or a linen slip, looked just right. Coming in three different widths and with a scooped profile, this was just perfect for his canvas paintings, and has remained a firm favourite with him.”

“The Christmas gift of a book on the biographies of the international mouth and foot artists literally changed my life and without reading it, I would’ve been in a darker place. The opportunity and possibilities through the MFPA allowed me to create a career direction, purpose and focus which I never would’ve known. It’s been my salvation!”

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4walls got in touch with artist Justin Mitchell of Total Pap to learn more about their one of a kind team and distinctive style.

Total Pap comprises of artists Justin Mitchell and Emily Firmin (the same Emily from Bagpuss!) and was formed in 1990. Justin achieved a U grade in his O level art, and nowadays this is an ironic comparison against Justin’s successes within his career, proving what many artists will have experienced - a single grade doesn’t define your potential!

Total Pap offer a variety of art forms including papier mache, automata and linocuts to name but a few. Justin shared some of his favourite pieces to date with us:

“The building commissions of The Sportsman and Cafe des Amis restaurants were also great to make with their little LED lights behind real glass windows, so you can see the customers eating.”

We were keen to find out where Justin finds inspiration for all the eccentrically individual work done at Total Pap. He told us that he and Emily often inspire each other, but in the past would find inspiration from a variety of places such as:

When framing their work, Justin informed us that for the papier mache pictures and automata, they often make their own frames. However, for the linocuts, which are done on their enormous 1869 Albion press, they have them framed at Whistable Framers, with Justin stating: “They always look classier in a framers shop frame”.

To see more of the unique style that Total Pap offers, visit their website.

totalpap.co.uk

The artists behind the two winning bodies of work are Priya Kambli and Katinka Schuett. Kambli’s series, Buttons For Eyes, explores issues of loss, memory, and the photographer’s hybrid cultural identity, by physically manipulating old family photographs and then rephotographing the

altered artefacts. Schuett’s series, Cosmic Drive, questions how contradictory spheres of fantasy and hard science can be made visible.

These series, and the 20 winning single images that accompanied them in the exhibition, demonstrate a multitude of diverse feminine perspectives. Larson-Juhl had the privilege of framing all the photographs as part of a BJP international sponsorship initiative.

femaleinfocus.com

The Eccentric World of Total Pap

GIRL POWER1854 Media, publisher of the British Journal of Photography (BJP), announced the winning photographers of the inaugural Female in Focus award towards the end of last year. Larson-Juhl was delighted to sponsor this initiative.

Female in Focus was created by 1854 Media and the BJP, in collaboration with United Photo Industries, seeking to bridge photography’s gender imbalance and to elevate the work and careers of female professionals across the globe.

Selected by a panel of pioneering women within the industry, the 20 single image winners were exhibited in a group show at United Photo Industries Gallery in New York, alongside the two series winners, who took part in the private view.

“The Clown Stamp we made for the Greetings stamp set, commissioned by Royal Mail in the early 90s. Our stamp not only sat alongside images by Rodin, Lowry, Eric Gill and Beryl Cook amongst others, but also, marvellously, our clown image was used to promote Post Offices around the UK.

“Jan Svankmajer, HM Bateman, Frank Nelson, African folk art, American folk art, Egyptian art, history, nature, silly animals and even sillier people, all the family and friends who actively encouraged places and spaces to improvise and develop ideas without fear of derision.”

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Hi, I am Matt George the newest member of the Larson-Juhl family having started in December. I am new to your industry; it is an exciting challenge for me having spent my career in retail and food and drink manufacturing.

Let’s start with the family side of things. The George household is lively, I am married to Vicky and we have three children, Eloise, Olivia and Oscar. Weekends are full on running them around to football, horse riding and cheer leading. I love watching them kick, ride and flip and family life means the world to me.

Outside of work, three things light the passion in me: sport, music and travel. I have always been competitive playing anything with a ball. The kids will help me find a game out of nothing and we all want to win! This competitiveness led me into a career in sales. I worked in Woolworths as a teenager to help pay for my records and spent time at Curry’s selling anything from fridges to TVs.

I joined Coca-Cola as a sales rep selling soft drinks and chilled equipment to independent retailers and worked my way through roles in commercial sales, leading teams, building customer relationships and winning together with my teams and customers.

In the last few years I have led client teams for Reach Contact working in partnership to grow sales for Nestlé, Britvic, Heineken, Dr Oetker, Energizer, Edgewell, Colgate and Hills. My teams were selling all sorts from batteries to beer and pizza to pet food!

I am now very excited for the next stage of my journey to bring sales experience from some of the most loved (or hated depending on your stance!) household brands into your industry. I know I have a lot to learn and am itching to get out on the road with the team and meet as many of you as possible. I was lucky to meet

some of the Larson-Juhl team as I was considering this job and was impressed by the passion, creativity and love for what they do.

A special thanks goes to Soo Turner, one of the stars of the last 4walls, who was very welcoming when I turned up at her gallery/workshop to get a feel for the industry, challenges and opportunities. She was patient with me as I asked questions to get a deeper understanding of Larson-Juhl and the framing industry.

My number one priority for 2020 is customer service: helping the team build on the fantastic partnerships you already have. Expect to receive a few more questions as I look to learn from you, the experts.

A final word on my biggest sporting passion, Arsenal FC. The club was always going to find it challenging to follow the Arsene Wenger era and hopefully things are looking brighter on the football front for my team when you read this in the New Year. Larson-Juhl is a supporter of the Willow Foundation established by Bob and Megs Wilson and has featured in many issues of 4walls. The support that Larson-Juhl and many of you provide to good charitable features is another reason to join such an exciting industry.

All the Best

Matt

Hellofrom Matt George Larson-Juhl’s new sales director

After a fantastic year, twelve activities and hundreds of superb entries, our #GetFramous initiative has officially ended. We have been overjoyed by the number and variety of the entries we’ve received!! We are currently in the process of shortlisting the participants and have thoroughly enjoyed sifting through all the great content. We’ve seen everything, from framed taxidermy to beautifully organised collections of teeth, and as you can imagine, narrowing the entries down has proved very tough as we believe you are all worthy winners!

#GetFramous was designed to help bespoke framers increase their online presence, in-store footfall and customer engagement through twelve promotional activities. We wanted to continue to encourage creativity and spark ‘outside the box’ ideas which is exactly what we’ve seen.

We want to take this opportunity to say a HUGE thank you to all those who have entered. We will be in touch with those that have been shortlisted very soon. Until then, remember to keep your eyes peeled on social for the competition winner who will be rewarded with £1,000!!

WHO IS THE MOST FRAMOUS?

Sharks teeth by Ron’s Framing Snakeskin framed by Miles of Frames

15 full Taekwondo belts folded and framed by Picture This Art & Framing

Framed chessboard by Lhouette

Selfie competition by Easy Frame UK

Framed red squirrel by Darac framingOur #GetFramous initiative has been such a success that we are planning to relaunch something similar in 2020 so stay tuned and we really hope you did enjoy our 2019 campaign.

Among all the weird, wild and wonderful video and image content we’ve been

tagged in, we’ve particularly loved seeing the engagement you’ve received on the

competitions that have been pushed out across your social channels. Take a look at

this great example from Easy Frame UK who participated in activity number 10;

Frame yourself.

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From Wells-next-the-Sea in Norfolk, Janice was born and bred by the seaside. With her father in the Royal Navy, and her grandmother working in their local beach shop, she states she has always been naturally drawn to the sea.

She began working alongside her grandmother at eight years old, and it was this heightened exposure to her surroundings as a child that she believes developed her keen eye for detail. She expanded on her experiences, telling us:

Janice began photographing at a very early age, depicting her local area by focusing on the shoreline and flooding, using a small film camera that needed winding after every image. She says: “My first experience of art making is hard to explain, only to say that as a passion, self-taught from a child, it has always been a necessity to do.”

By adulthood, photography had become a way of life for her. She went on to specialise in landscape and portraiture both home and abroad, living on the Greek island of Corfu for a little while. All her work is photographed and created by herself, no filters or images from the internet are used, which she claims makes each piece individual and unique to her art.

She defines herself as being positively inquisitive of life and its meaning. This leads her to question, reason and debate her understanding of all that surrounds her, which she believes is reflected in her work through a mixture of actual and perception. She states: “I never create an artwork to sell, it is something inside that has to come out. 100% personal”.

A COASTAL ENDEAVOUR

Within her art, Janice aims to create beauty with a meaning. Every piece of art has a certain significance, with some of her images having:

Once she has an idea for her work, it can take a considerable amount of time to photograph the images she has in mind. This is because she chooses not to alter skies or add reflections, so to ensure her landscapes are the true scenes whilst relying on the perfect weather and lighting conditions, it can take months for her to capture her vision. It is a lengthy process, but if she does not find the right images, she will not release her work.

4walls was keen to hear about Janice’s view on framing: “Framing is very important and is the final touch in any piece, and not having a good frame can ruin the entire picture. In my precious metals collection, each piece is hand gilded with materials such as 24 carat gold, palladium and copper. The copper will turn verdigris over time, and unique pieces like this require framing with high quality glass and UV protection.”

Janice has had many recent successes, including being chosen for the MUSA ‘10 Art Must Haves’ award for the third year running in Prague, and being presented with the ARTYA award for artists that incorporate the environment and human rights within their work by ATIM at the Manhattan Studios.

To see more of Janice Alamanou’s work, visit her website or Instagram page @janicealamanou.

coastalphotography.co.uk

4walls recently discovered international photographer Janice Alamanou and got in touch to find out more about her unique coastal art.

“I had to be constantly attentive, almost like a human CCTV system, watching customers in the shop to make sure nothing was stolen. I incorporated this skill into my photography by observing in great detail the clouds in the sky and the people on the streets.”

In terms of where she finds her inspiration, she describes creating artwork as being pure instinct for her. She bases all her work on a gut feeling that manifests as a ‘ping’ within her mind, drawing from the world around her, the people she meets and the experiences she has.

“A slight complexity to them, simplicity with detail.” She is proud of these nuances within her work, telling us that: “I want the viewer to look and look again, to feel, debate and discover - to love it and be intrigued.”

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Neil Duguid ‘s Picture Perfect business is reaping the rewards from investment in his restoration offer – which now accounts for at least 25% of his revenue. While the company is a full-service framing concern, with a gallery and art materials side too, it is restoration that is giving him and his team a special point of difference.

RESTORING PERFECTION

Neil and his team of experts carry out both the cleaning and restoration of works of art. This can involve a range of processes including patching, cleaning, re-lining of canvases, bleaching foxed paper, stripping and re-varnishing. This applies to paintings, drawings, photographs, prints, pastels, paper-based sculptures and installations.

With advanced facilities and in-depth knowledge of both traditional and contemporary conservation techniques, and an ongoing commitment to continuous learning, Neil’s conservation department undertake much of the work in-house; using approved external partners where necessary.

Neil told 4walls that: “Preventing damage to precious artwork can sometimes be as simple as making a few changes to presentation and storage. For instance, we can replace acidic mountboard with acid-free or buffered mountboard, which can remove the need for any further conservation treatments in the future.

A slightly shocking observation from Neil was that: “Other than through water, or fire, most damage to artwork is done through poor handling and framing!”

Last year, Picture Perfect celebrated its 21st birthday. Right from the outset, Picture Perfect focused on quality, which Neil believes is relevant to a very broad customer base – art loving consumers, artists, photographers, interior designers, exhibition companies, art galleries, museums, corporates, schools, universities, sports and social clubs, restaurants, other framers – and that is UK-wide as well as overseas.

Regular issues to address include the use of poor quality tapes and inferior quality mountboard. Some jobs are really involved, however – torn paintings, for example, which we will restore fully.”

WYNONA’S WILD WORK

4walls loves to hear about emerging talent and so we were very excited to discover that Wynona Legg had won the inaugural Society of Wildlife Artists (SWLA) award for drawing or dry media which was sponsored by Larson-Juhl.

It was her shag chicks that secured special recognition in the SWLA competition which were part of a body of work drawn entirely in the field on a small island in the Firth of Forth. The drawings were the result of close observation of a family of shags at the nest during a brief landing on the island as part of The John Busby Drawing Course 2019 run by the SWLA. “I was particularly drawn to the interactions between adult and chick and also in capturing the chicks as they jostled about in the nest, all wearing a thick jacket of down and expressions of bewilderment.” The Natural Eye, Society of Wildlife Artists annual exhibition was held at Mall Galleries, London in October.

She spends a lot of her time drawing on the wildlife rich coasts of her home in South Devon and getting to know the birds here through drawing has been an endless source of fascination for her. Last September, she was one of four artists to show in the exhibition Fuglefortolkning (Bird Interpretation) at Fanø Kunstmuseum in Denmark.

It’s not all about birds though, on a recent trip to London Wynona has made a fascinating collection of drawings on the Thames Estuary – where an abundance of wildlife can be found amongst heavy industry – cranes, landfill sites, shipping containers in transit and pylons. She says: “I spent a lot of time being completely hypnotised by the activity on an active landfill – the apocalyptic mass of birds, the noise, the smell, the drama of industrial buildings - It was pure sensory overload!”

She was elected as an associate member of the SWLA last year, an achievement which she has described as an honour and truly humbling and she was keen to pay tribute to those who have supported and invested in her. The late John Busby inspired her obsession with drawing straight from nature and ignited her curiosity “to look closely and draw fast.” The late Greg Poole, who she met on SWLA’s 2017 seabird drawing course was a big influence and motivator - pushing her always to seek a deeper connection and to “find her marks”. She won the Greg Poole Bursary in 2019.

Follow Wynona on Instagram @wynonalegg and visit her website for more information about her story.

wynonalegg.com

Wynona works in materials that offer immediacy when drawing subjects directly from life, most often inks, graphite, charcoal and soft pastel. Drawing is at the core of her practice and often forms the finished work. Gestural line and partly abstracted shape and form convey familiar subjects. She explores mark making, as a filter between true representation and emotional response.

The Italian jobOne of Neil’s favourite customers is Italian, for whom work has included the repair of a Francis Bacon piece.

Neil gets all his mountboard from Larson-Juhl and has been a valued customer throughout his 21 year framing history. “I also buy the majority of my moulding from Larson-Juhl,” he says. “The delivery service is very reliable. The product quality is good. And consistent. And the vast range of frames means there is always a solution that is worthy of the art.

“In terms of trends, grey is by the far the most popular colour, although I keep trying to encourage more use of colour!”

Follow @pictureperfect on Facebook.

pictureperfect.org.uk

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STEP INTO NATUREWITH LOUISE SCHOFIELD

On discovering her talent for art and love of creation at an early age, Louise would often return home from school to draw all that had inspired her throughout her day. One of her earliest inspirations was Walt Disney, and she was known to draw Disney characters and sell them for as little as seven pence!

“Some people buy art because they love it, and some people buy it because it matches their sofas! Within my work, I try to cater for both markets”.

4walls was blown away by artist Louise Schofield’s abstract and uniquely modern work, and wanted to learn more about her passion and inspiration.

Born in Barnsley, South Yorkshire, and living amongst glorious countryside whilst regularly visiting the Yorkshire coast, Louise has always had an attraction to the world around her. Her childhood was filled with woodland adventures, rock-pooling and discovering caves - a childhood we all dreamed of!

Louise’s mother also had an affinity for nature, and they would often walk together for hours while she taught her about the plants, animals and insects they would come across. Nowadays, Louise ensures she stays connected to her environment by walking her Whippet in the nearby nature trails.

Louise’s talents were recognised by her art teacher at senior school, who managed to persuade her that studying art was the right path to take. Although she had originally planned to go on to study business, she has never regretted this choice, but believes that business and art go hand in hand.

Her interest in both subjects has aided her in the management of her own business, and after studying graphic design at art college, Louise decided to start her own business in order to push her name out there. She began with selling her artwork on a stall in a local shopping centre, often drawing in audiences who would gather to watch her fascinating creations of pets and wildlife.

Alcohol ink is a highly pigmented, acid-free fluid art medium that Louise describes as having a mind of its own. It has a free-flowing nature and comes in a range of vibrant colours, allowing her to create the most spectacular textural and eye-catching pieces of artwork that brighten up any space.

She fell in love with the ink, telling us that as she is quite the perfectionist, it has allowed her to become more laid back in her work as she does not always have full control over what the finished product will be.

With its spontaneous way of moving on the page, she is able to depict nature’s imperfections more accurately, with no two of her pieces being the same.

She now specialises in fine art, using a range of techniques and materials to create her incredibly vast array of styles. One of her favourite and most commonly used materials at the moment is alcohol ink, which she states is an incredibly modern art form, only gaining popularity in the UK within the last three years.

Her inspirations, in addition to nature, often come from interior design and following the current trends. She tells us:

Some of her favourite and proudest pieces to date include her animal portraits, in particular the tiger, all done in alcohol-ink. Louise is an avid social media user and has a great following on both Facebook and Instagram. On these channels, she shares her work with her followers, her top tips for selecting the right artwork, alongside recommending various gallery exhibitions.

When asked about her views on framing, Louise told us:

In terms of upcoming exhibitions, Louise is excited to be featuring in an exhibition at Wingates Gallery in Market Harborough on 29th February, alongside artist Steven McLoughlin. The exhibition gives art fans a chance to meet both nature inspired artists and view their latest artworks.

For information on upcoming events, and to see more of Louise’s art, check out her social channels @louiseschofieldartist, or visit her website.

louiseschofield.com

“A frame can make or break the art. It is really important to a piece and is paramount to finishing it off, whilst also complementing the interior design of any home.”

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MARKS THE SPOT

We have summarised the key findings from The Gen X: Future Home 2020 report to give you insight into current and future interior design trends that could shape the way you move forward with your business strategy.

The Gen X: Future Home 2020 report was recently released and is brimming with details about the way in which Generation X, the term used to refer to those born between the 1960s and 1980s, are choosing to express their individuality and taste through their home environment.

Alongside this, the report stressed the way in which Gen X have the desire to ‘stay cool’ and express this through elegant interior design as a form of status symbol, similar to how previous generations may have relied on items such as expensive sports cars.

BUT WHAT DOES THIS MEAN FOR FRAMERS? These figures give a crucial look into the rising importance and popularity of interior design, demonstrating how now more than ever there are a multitude of trends to jump on and capitalise from. With Gen X prioritising home decor both emotionally and financially, they are a big audience to consider for any interior design led business.

4walls asked BCFA Design Insider editor Alys Bryan for her thoughts. Alys believes: “A strong interior trend for 2020 will be metallics. This trend has been growing over recent years and the coming year will see it influence not only furniture detailing but also textiles and accessories. The metallic trend will no longer be limited to a single metal and all finishes will be welcomed into a contemporary scheme.

XThe report included some really impressive statistics, including the fact that Gen X now spend three times more on home decorations than their parents did, with 51% feeling pressure to have a beautiful home.

“In their search for the ‘wow’ factor, Gen X will not be shy of incorporating pattern and colour into their show stopping homes. Bright colours will be used in abundance both as colour blocks and within maximalist patterns.

“Natural materials, especially timber, bring warmth and texture in the home. These materials will sit alongside the metallic or bold colour trend to keep the scheme grounded and the space welcoming.”

Opened in 1976, originally under the name M & H Services, Michael used to be a customer at the shop until he moved to Argentina to work as the creative director for Coca-Cola. On his return back to Luton, he realised that no one in the area was providing high-quality print.

Seizing this opportunity to fill a gap in a niche market, Michael bought M & H Services, and has been continuously developing it ever since. Michael tells us that the company has been incredibly successful following his adaptable approach and the introduction of a range of services including printing, framing and even embroidering.

Michael also gave us more insight into the gun he was commissioned, and how his eye for detail made it one of the most fascinating pieces he has ever framed:

Michael carried out some impressively in-depth research into the gun, discovering that it originated from the early part of 1860 and had been stored under a bar in a pub in Birmingham. After contacting the bar to find out some crucial details, Michael began work on the frame.

The finished frame was a work of art, encapsulating the finest details of the gun’s history, including using the same material from the bar it was kept under all those years ago in the frame!

To see more from Print & Frame It, head over to their Twitter @printandframeit

MORE BANG FOR YOUR

BUCK!

4walls is always on the lookout for your most unusual commissions, so when we were sent this framed gun by Print and Frame It in Luton, we jumped at the opportunity to find out more! We spoke to owner Michael Spring to discover how this commission came about, and learn more about the company’s background.

He states: “It’s a niche market, so once I’ve got the customer, I’m going to try and do as much for them as I can before they leave the shop.” This one-stop-shop approach has attracted customers amongst the likes of Costa Coffee, Rolls-Royce and even the England rugby team!

“When someone comes in to frame something, it is such an honour for them to even walk through the door. They gave me the deactivated gun with the ammo and said they hadn’t a clue what to do with it, but no other framers would touch it.”

For more information, visit the WGSN website.

wgsn.com

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The final Fine Art Trade Guild round table of 2019 was held at Newmarket racecourse in September and, again, the level of discussion and debate was fascinating. Larson-Juhl has really enjoyed being part of this series of seminars and wants to say a huge thank you to Guild master, Jo Palmer, and to all the attendees for making them so informative and enjoyable.

Newmarket guests included: Barry Leveton (Leveton & Sons), Mike O’Keefe (Royal Images), Seb Warner (Sebastian Warner Framing), Jenny Isaacson (Topmount Framing), Peter Cleevely

(Picture Corner), Paul Range-Dyer (The Pouch of Douglas), John Checkley (Letters and Frames) and Richard Gladstone (Connection Gallery). Master’s warden of the Guild Ian Kenny and Larson-Juhl’s Jonathan Burrage and Pauline Hutchinson were also in attendance.

This year’s round table programme starts on Monday, 20th April in Belfast. For further information, please emaillouise@fineart.co.uk.

We recently caught up with framer Dave Finch of Artisan One to learn more about his experience assisting the DIY SOS team for their Children in Need special.

DEEP BEVEL MOUNTS USING MOUNT BOARD COVER TAPE – FRAMED TO FATG CONSERVATION LEVELA MASTERCLASS WITH JON PRICE GCF (APF)

Dave’s charity framing marathon!

Dave has always been a fan of the show, so when he heard that they were working on a project in his local area, he contacted them to see if they could utilise his skills for this special episode. The team were keen to get Dave involved, and gave him the challenge of supplying 64 frames in just ten days - and Larson-Juhl was incredibly proud to have donated 50m of moulding to this special cause!

The timescale was tight, meaning that all paid work had to be dropped for a week whilst Dave and his wife Melanie worked tirelessly on this sizeable order, framing pieces from an array of artists and different genres.

Although very testing, Dave was incredibly positive about the whole experience, stating:

“It was great to be behind the scenes, seeing the whole cast roll their sleeves up and get stuck in, and they were really appreciative to have bespoke framers there to help.” Great job, Dave!

artisan1.co.uk

PHOTO FINISH FOR ROUND TABLE SEASON

Figure 2Using a mount cutter, cut a bevelled edge along one long side of the foam board. If your mount cutter’s blade depth doesn’t extend to 5mm, cut as deep as you can with the mount cutter and finish off with a blade. Do this carefully and no one will be any the wiser once the board cover tape is in place.

Size and cut a window mount; I used Hayseed (8065) to match Hayseed self-adhesive cover tape (945008065). Our deep bevel mount will extend approximately 3mm per side further in to the image than a standard depth bevel. You may wish to allow for this.

Figure 1Cut a piece of foam board (999010623) to the same length as one side of the mount but a few centimetres wider. It’s best to cut long sides first.

With regard to framing experience, I was knee high to a grass hopper when I first visited the Spring Fair at Birmingham’s N.E.C. Not only was it my first trade show but it was my first real delve in to the wider world of framing. There were many things that wowed me that day and I left with a phone full of pictures and a head full of ideas. One of those ideas was deep bevel mounts.

Deep bevel mounts are so simple and yet so effective. They’re subtle but they stand out. The funny thing is that it took me another year, and another trade show, to find out how to produce deep bevel mounts. Fortunately you won’t have to wait that long or even step out of your workshop. So, either read on, watch the video on Larson-Juhl’s website: https://larsonjuhl.co.uk/haven/vids/jon-price-masterclass, or even better, do both.

Zoie Carter Ingham Photography

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Figure 3Cut a piece of board cover tape so it’s slightly longer than the bevelled edge of the foam board. Remove the cover tape backing and place the bottom of the foam board onto the sticky side of the cover tape about one third of the way in. Apply pressure to ensure adhesion.

Figure 4Guide the cover tape round the bottom edge of the bevelled foam board. I find it’s best to smooth it back and forth with my fingers and finish off with a burnishing bone.

Figure 5Keep smoothing the cover tape all the way around the bevel until the bottom, edge and top are covered. Burnish.

Figure 6 & Figure 7Cut a bevelled edge on one end of the cover taped foam board. This time it’s important to cut a reverse bevel (where the cut angles inwards from the face of the board and therefore the bevel is hidden). This is so that the reverse bevelled end sits against the next section of cover taped foam board without a gap. In Figure 7 I’ve used a coloured tape to show this more clearly.Repeat this process: Cut, bevel and cover foam board for all four sides of the window mount.

Figure 8Using an ATG gun (999000058) run a couple of strips of ATG tape (999000056) along the top face of each piece of the cover taped foam board. Take the window mount and place the first piece of foam board underneath it. Line up the top edge of the cover taped bevel of the foam board so that it sits in line with the bottom edge of the bevel on the mount. The reverse bevel end of the foam board should line up exactly with the corner of the mount window.

Fig 9 & Figure 10Repeat using the next piece of foam board on the adjoining mount boarder. Then move on to the third and fourth pieces. Figure 10 shows the underside of the foam board once it’s adhered to the window mount - I’ve used coloured tape to make it clearer how the foam board pieces fit together.Trim the excess foam board so that its edges line up with the edges of the window mount.

Figure 11Place the window mount face down on your work bench. Put a piece of under mount (8950), cut to the same dimensions, next to it. The two should be butted up so that their LONGEST sides are aligned. The under mount should be raised to sit at the same height as the window mount.

Cut a piece of white gummed paper tape (999000026) to the length of the adjoining sides. Dampen it using deionised water and place the tape so it runs along the join in the butted boards with half the tape on one side and half the tape on the other. This hinge should always be positioned so the window and under mounts are connected along their LONGEST sides (left hand side on a portrait mount, top edge on a landscape mount).Once the tape has dried run a burnishing bone along the join and fold the mount package so that the two hinged mounts align properly.

Figure 12Cut pieces of white gummed paper tape (999000026) of around 4cm long. These are the uprights of the T-hinges you’ll use to attach the artwork to the under mount. The number of T-hinges used depends on the size and weight of the paper; An A4 piece would usually require two. Due to the width of this piece I used a third T-hinge. Dampen the end 5mm of the gummed side of each T-piece using deionised water and stick them to the top edge of the

underside of the artwork. They should be placed around a quarter of the way in from each side of the artwork and only stuck by 5mm to the top edge.

Figure 13Once the T-hinge uprights are dry, close the mount with the art work face up between the under and window mounts. Position the artwork so that it sits as you want it to be displayed & place a paper weight on the artwork to stop if from moving. Cut two T-hinge cross pieces of around 7.5cm. Open the hinged mount package without moving the artwork. Dampen the cross pieces and place them evenly across the T-hinge uprights with a few millimetres gap between them and the top edge of the artwork.

Close the mount package. Cut a backing board (such as 999111000) and glazing to the same dimensions as the mount - for added wow factor use Larson Juhl AR99 Clarity glass. Having cleaned each appropriately, place the backing board on your work bench, the mount package on top and the glazing on top of that. For securing and sealing a frame I recommend a FrameMaster Gun (999000083), Framers Points (999000084) placed 10-15cm apart and Gummed Brown Tape (999000067/8).

Let’s have a look at the finished piece (on page 27). On the face of things, what could be simpler? A tasteful picture, an off white single mount and a classy moulding (406335130). It’s every day, bread and butter framing. BUT, by adding a deep bevel mount and great quality glazing we’ve made this piece stand out. It looks different, it looks classy & it looks expensive. To me that’s clever, business minded framing!

Jon Price GCF(APF) owns Handmade Framing and Gallery in Bude, North Cornwall, as well as a framing consultancy service. His clients include leading art conservation and restoration companies and internationally renowned museum groups. He is a member of the Fine Art Trade Guild’s Framing Standards and Qualifications Committee.

www.handmadepictureframing.co.uk

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1. You need to make a ‘body’ to fit into the shirt. An easy way to do this is to lay the shirt onto a piece of paper (glass packing paper is good for this), draw round it and use this pattern to cut out a shape from either conservation mountboard or archival foamboard which will fit into the shirt. All shirts seem to vary in shape and this ‘body’ enables you to present a good form. You

will need to decide what to do with the sleeves. Sometimes they are folded down the sides but it is best to discuss with your customer what format they would like. The illustration in Photograph 5 excludes the sleeves totally.

2. Once the body is in the shirt, you may need to adapt the neckline. See photograph 4. If you pin from the front round the neckline, the pin holes will enable you to cut the shape you require accurately. You then need to put some fixings onto the corners and anywhere else that you think suitable. Using a thread (light crochet thread is good), take a needle through the back of the shirt and through the board. Using

a stitch about 5mm wide, return the needle back through the board and back of the shirt. Tie off securely leaving two threads about 6” long. Repeat where appropriate. Tip: Position bottom stitches carefully because you have yet to tidy the shirt on the back, i.e. stitch any excess down and also stitch up the hem. See photograph 1 and 2.

3. When the shirt is secured with long threads, get some pins and push them through the shirt from the front so that it goes through the knot on the back. See photograph 3. When you have chosen your base on which to lay the shirt, put it into position carefully and when you are happy with the location, push the pins into the board. This will enable you to make small holes which you can enlarge through which to pull the long threads in accurate positions.

4. Once the threads are through the baseboard, spread the two threads in different directions and use a suitable tape to secure them. You can also use PVA or EVA glue to secure the threads.

5. Photograph 5 – this particular piece was mounted using Larson-Juhl black mountboard spliced in with Larson-Juhl red suede.

20th January #BlueMonday

Don’t let those post-Christmas blues and dark nights bring you and your customers down. Lift spirits through in store activities or perhaps a one day only discount. That’ll be sure to put a smile back on their faces.

1st – 8th February National Storytelling Week

We all have a story to tell and this week is a fabulous opportunity to invite your customers to tell their’s. Storytelling is one of the most ancient art forms so whether it’s epic fictional tales of horror, love or exploration, or a real-life piece of a customer’s family history, celebrate this week by framing the narrative.

14th February #ValentinesDay

Romance is in the air and what better way to show the person you love how much you care for them than by gifting a piece of bespoke framing. Make sure your customers know that you are the framer for all of their most thoughtful jobs, from a favourite album to a treasured photograph and everything in-between.

17th Feb #RandomActOfKindnessDay

Never underestimate the power of kindness. On this day, what could you do to make someone’s day? Is there a loyal customer you could surprise with a little treat? Could you include handwritten notes of gratitude to any orders you send out? How about an unexpected discount via email or social media? Show some love and encourage others to do the same.

8th March #InternationalWomensDay

This is a fantastic day to celebrate the women around you who inspire and encourage you. Could you do a #SpotlightSunday to shout about a female in the industry whose achievements you admire? How about showcasing your favourite female artists in store? And if you are a female framer, this certainly is a day to shout about!

20th March #FirstDayofSpring

It’s almost time to hang up those winter coats and say goodbye to those dark mornings, HOORAY! Let’s celebrate by adding a little bit of colour to your shop, perhaps showcase some of your favourite spring prints in store or share any hints and tips for what products you use to make colour POP!

22nd March #MotheringSunday

This day celebrates and honours the mothers and mother figures in our lives. It also offers a number of framing opportunities, so be sure to get in front of your customers early so that they are aware of how special custom-made gifts can be. Showcase your skills in store and on social, and remember little touches go a long way. Why not encourage inscriptions on their framed item so customers can go that extra mile?!

Gain awareness through awareness days!

By Lyn Hall GCF (APF) Adv

Ask the experts

A client has given me a signed football shirt which may or may not be valuable. I would prefer to be cautious but having never framed a shirt before, please can you

advise the best way to handle it and also fix onto a baseboard? I am framing it with a deep box frame and will use fillets to hold up the glass. Also what sort of glass do you recommend for shirts? I am assuming something with a higher protection against fading.

Thank you for your question. This is something I get asked a lot because shirt framing is very popular. You are correct to be cautious about how it is framed since it is signed. Your glass choice is impor-

tant because most shirts are signed with felt pen or biro and that will fade unless you use glass with a greater UV/light protection. I would suggest something like Clarity from Larson-Juhl.

Question

Reply

A New Year brings plenty of new goals and opportunities for your business. Jumping on calendar dates or awareness days could be a great way to increase your business profile, enhance creativity and add a little bit of fun to your marketing activities. Here are some of our favourites to keep in mind between January and March…

Masterclass apologyIn the last issue of 4walls we included a masterclass with Jon Price GCF (APF) titled Constructing a Mount Package. We would like to draw your attention to the mistake in the text of Fig.1, paragraph two, which stated “For portrait mounts the top edge should be placed against the under mount, on a landscape mount it should be the left-hand side”.

Although demonstrated correctly in the image, this should have said: “The landscape mount should be joined to the under mount along the left-hand side and the portrait mount along the top.” We apologise for any confusion here!

Confetti, our most colourful range.

We all need a bit of colour to brighten our lives.Confetti offers the widest range of colours on the market.

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Confetti.Throw somecolour on the wall.

LJ_Confetti_Press_Advert.indd 1 11/12/2019 12:59

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