ONE & TWO Workshop by Beaux Flamiano

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ONE & TWO Workshop - An Advertising Workshop for Fine Arts students of Bulacan State University, given 4 September 2010

Transcript of ONE & TWO Workshop by Beaux Flamiano

  • 1. ONE&TWOWORKSHOP ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010

2. ONEAglimpseintoadverNsing ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 3. AdverNsing ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 4. AdverNsing Adver&sing is a form of communicaNon intended to persuade an audience (viewers, readers or listeners) to take some acNon, usually to purchase or consume a product or service. It is totally driven and focused on the client and the client's markeNng or adverNsing need for a brand or product. It crossesmulNpleplaUormsfrombroadcast,print,billboardandonline.ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 5. MostpeopleinadverNsing fallintovedepartments:AccountServicesCreaNvesProducNonMediaOtherServices(Researchers,trac&interns)ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 6. AccountServices LiaisewithclientsandmaintaintheirrelaNonship. ProducNon ThisteammovestheideasfromthecreaNveconceptintoreality. SomeofthelargeradverNsersmayhavetheseservicesinhouse, butthemajorityofagencieswillneedtohavegoodcontactswith producNoncompaniesandfaciliNeshouses. Media The media planners work with the dierent elements of the mediathatadverNsingcrosses.Thisdepartmentorganizeswhere thecampaignwillbeseentocreatethemaximumeect.ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 7. CreaNves Generatetheideasandconceptsforacampaign. ThismaybeforoneplaUormoracrossmulNpleplaUorms.CreaNveDirector ArtDirector Concept Copywriter Team ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 8. ArtDirector ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 9. ArtDirector ArtdirectorsdesignvisualconceptsforeyecatchingadverNsingcampaigns.Asanartdirector,youwouldworkasateamwithacopywriter,who provideswordstogowithyourvisualimages.Eachprojectwouldbeginwithabriengabouttheclient,theproduct,the targetaudienceandtheadverNsingmessagetobeputacross. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 10. Work ArtDirectorYourworkwouldinvolve: Producingstoryboards(forTVcommercials)orsketchesofyourideas PresenNngtheideastotheagencyscreaNvedirectorandaccountteam Helpingtopresentideastotheclient MakinganychangesthattheclientasksforONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 11. Work ArtDirectorYourworkwouldinvolve: Gecnggraphicdesigners,arNsts,photographersorlmcompaniestoproducetheartworkorTVads ChoosingstudiosorlocaNonsandadendingphotoorlmshoots Makingsurethatbudgetsanddeadlinesaremet OverseeingthenalediNngofthenishedadverNsements ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 12. Skills ArtDirectorSkillsandknowledgeyouwillneed? CreaNvityandimaginaNon Goodartanddesignskills,includinganunderstandingofphotographyandprinNng ExcellentcommunicaNonandteamworkingskills Goodcomputerskills(Photoshop,Illustrator,InDesign,Flash) ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 13. Skills ArtDirectorSkillsandknowledgeyouwillneed? Agoodeyefordetail Theabilitytoworkunderpressureandtostrictdeadlines ResilienceandtheabilitytocopewithcriNcismofyourwork Goodbusinesssenseandawarenessofbudgets. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 14. Idea ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 15. Idea fAnIdea.AsingleideafromthehumanmindcanbuildciNes.Anideacantransformtheworldandrewritealltherules.IncepNon(2010)ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 16. IdeaBeclearthenbeclever. Ifyoucan'texplainitsimply,youdon'tunderstanditwellenough. AlbertEinsteinONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 17. IdeaGenerateitfast,generatealot! Sketchoutyourideas WriNngeverythingdown(takedownnotes,Nssueideas&mindmapping) BrainstormingONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 18. TWOThingsyouneedtodoNOWtogetintoadverNsing ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 19. ThegreatestproductyouwilleveradverNseisyourself. Yourvisionofwhereorwhoyouwant tobeisthegreatestassetyouhave. PaulArden ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 20. Justgreatwork andagreatactude atworkONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 21. JustgreatworkandagreatactudeatworkCommunicateLearnPrepareLove ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 22. Communicate ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 23. Communicate Listenrst,thenact. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 24. Communicate ExpressyourselfeecNvely.LearnandpracNceEnglish.Correctspellingandgrammar. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 25. Communicate Beastoryteller. Wordsandpictures.ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 26. Communicate Makegoodcontacts.Meetpeople(adendworkshops,conferences,talks,etc.)Remembertheirnames. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 27. Learn ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 28. Learn Alwaysbehungrytolearn. Makelearningahabitandlearnconstantly.ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 29. Learn BuildastrongfoundaNon. Layout Color Typography ElementsofdesignColortheory Legibility PrinciplesofDesign Gestaltprinciples Whateverthetool(tradi;onalorcomputeraided)ifyouhaveagood founda;onyouwillalwayscreategreatwork. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 30. Learn Knowthecompanyandindustry youareapplyingto. Becausecompanieshatewhenyouapplyandknownothingaboutthem ortheworktheyaredoingandhowtheydoit.ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 31. Learn Livecurious.AskquesNons! Itisbedertoaskques;onsandlookstupid, ThannotaskquesNonsandbestupid. MyDad ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 32. Prepare ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 33. Prepare Youcantaordtobeshy. Youcantaordtobeafraid. Theonlywaytobeeliminatefearistobeprepared. StoryToolong,toomuchforsolidleONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 34. Prepare BeprofessionalNOW!Cransmanship AdenNontodetail Artdirectorsandcopywritersshouldstrivetomaketheirworkasperfect astheycan(artdirectorsinpar;cular,withthevisuals,andcopywriters inpar;cular,withcopy) ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 35. Prepare Startfreelancing! Starthoningyourskillsbydoingfreelancework. Thiswillhelpyoulearn,play,experimentand havefun.MarlinStramelsLostAgesJune2007Soldfor$150 ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 36. Prepare Showwhatyoucanoertheagency.CreateakickassporUolio1. Canyouthink?2. AreyoucreaNve?3. Isyourworkwellcraned? ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 37. Love ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 38. Love Loveyourself. Giveyourselfenoughcreditandbelieveinyourself. ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 39. REACHFORTHESTARS Ifthisisyourlevel ofambiNon, tryaiminghigher. Talenthelps,butitwonttakeyouasfarasambiNon. PaulArden ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 40. Love 15minuteideas Endofdaydeadlines Loveyourwork. Samedayrevisions ThebestpieceofadviceIgotwhenstarNngin OvernightediNng adverNsingwas TightproducNons PitchAdverNsingisnotglamorous. CommPlansONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 41. Love Lovelife. Beinspiredbylivingagoodlive. Beinspiredbythepersonyoulovethemost,byyourfamily,byyourfriends, byeverythingyouseearoundyou,bywhatyouhear,bywhatyoufeelbybeingalive.ONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 42. BeauxFlamiano ArtDirectorMcCannWorldgroupONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 43. ThankYouONE&TWOWorkshopbyBeauxFlamianoBulacanStateUniversity,CollegeofArchitecture&FineArts4September2010 44. Resources "It'sNotHowGoodYouAre,It'sHowGoodYouWantToBe."byPaulArden "WhateverYouThink,ThinkTheOpposite."byPaul