one thing people with MS can count on.
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Transcript of one thing people with MS can count on.
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one thing people with MS can count on.
NATIONALMULTIPLE SCLEROSIS
SOCIETY
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NATIONALMULTIPLE SCLEROSISSOCIETY
Getting Our Story Told to the Public
(or how to get attention)
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NATIONALMULTIPLE SCLEROSISSOCIETY
Today’s Media Environment
• Explosion of media choices• Media “clutter” is at an all time high• Younger audiences are harder to reach
than ever before due to fragmentation and internet
• Television viewership down – radio good
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NATIONALMULTIPLE SCLEROSISSOCIETY
• High speed internet access delivers video, audio and voice
• Out of home media is gaining strength
• Paid advertisers are demanding reduced clutter
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NATIONALMULTIPLE SCLEROSISSOCIETY
How Do We Survive the Changes?
• Learn the new technologies
• Leverage your own web site
• Diversify placements
• Target your audience
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NATIONALMULTIPLE SCLEROSISSOCIETY
Why is Our Story Important?
• Educate the public about the disease and impact on society.
• Provide linkage to people with MS and their families
• Soften the market for fund raising work
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NATIONALMULTIPLE SCLEROSISSOCIETY
What NMSS has done….
• Focused on individual stories
• Kept website up to date
• Knows writers and reporters in the science field
• Target stories to market
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NATIONALMULTIPLE SCLEROSISSOCIETY
What is Your Society Doing?
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NATIONALMULTIPLE SCLEROSISSOCIETY
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NATIONALMULTIPLE SCLEROSISSOCIETY
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NATIONALMULTIPLE SCLEROSISSOCIETY
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one thing people with MS can count on.
NATIONALMULTIPLE SCLEROSIS
SOCIETY
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