Mobile: One small step for consumers, one giant leap for Enterprise
One small UX improvement a giant leap for App.
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Transcript of One small UX improvement a giant leap for App.
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Problem:Reaching the first screen of App, customers does not understand how to make a reservation.
UX Improvement Process:
1. User-Experience Research2. Sketch3. Wireframe4. Prototype5. Usability Testing6. Design
• Individual Interview• Personas• User scenario • User story • User flow
1. User-Experience Research
2. Sketch
3 .Wireframe
4 .Usability Testing
5 .Design
Reservation orders through new App version increased by 12%
Result