One Size Fits NoneBest of Breed Solutions by Sendwithus + Jetlore

With Matt Harris (Sendwithus) & Dan Buckstaff (Jetlore)

Hi, I’m Dan

● VP Marketing at Jetlore

● Focused on Individualized Content

Personalization

● Email: can be the foundation of a ‘virtuous

circle’ with customers

Hi, I’m Matt

● CEO + Co-Founder at Sendwithus

● Former Developer

● Work w/ Enterprise Clients

● Email+Growth

Housekeeping

● Zoom

● Q&A for Matt and Dan

● Follow-up - Video to be posted

● Swag Giveaway (?)

● Email template management

● Iterate / Optimize without deploying code

● Set up A/B tests, drip campaigns

● Simplify workflow with Litmus & Smartling integration

Jetlore & Sendwithus

● Individualized Content, at Scale

● Unified Cross-Channel Experience Optimization

● Lifetime Customer Profiles

Sendwithus Overview

● Y Combinator company (founded Jan. 2013)

● Based in Victoria, BC and San Francisco, CA

● Email done right

● Top 300 Email sender Worldwide

Jetlore Overview

● Stanford StartX Accelerator

● Based in San Francisco Bay Area

● Serve Enterprise Ecommerce on 5 Continents

● Gartner, Cool Vendor, 2016

Today’s Objectives

● Why Best of Breed

● What’s the big deal with personalization

● Personalization in Transactional Email Demo

● Questions? We got answers

Best of Breed Solution

Best of Breed Solution

Benefits:

● Flexibility● Solve specific growth problems● Best version tech● Larger companies: Agility● Smaller companies: No need for “all in one”

Best of Breed Solution

Watch out for:

● Increased time to manage different products/platforms

How to mitigate:

● Integrate - API’s are you friend!● Proven solution

‘Top Marketing leaders today are 5X more likely to think that acquiring their marketing technology from a single vendor (like a marketing suite) is “not very important” than to think it’s “very important.”’ Also, 81% of marketers surveyed have a higher tolerance level for 3 or more vendors.

According to a recent study by Morgan Stanley

What do these Best of Breed solutions look like?

Online Advertising: Adobe

Sales Stack: Salesforce (All-in-one) CRM

Consumer User Onboarding: Responsys

Personalized Marketing - ExactTarget/Salesforce Marketing Cloud

Demo time!

Jetlore Overview● Seamless integration with Sendwithus● Automates the personalization of content in emails (transactional, promotional,

triggered, lifecycle) - keeps the user experience Fresh and Relevant

Configure desired ‘experience’(Jetlore Layout Generator)

Copy & paste code snippet into Sendwithus(from Jetlore Layout Generator)

When transactional email is opened, Jetlore inserts personalized content

Personalized Transactional Emails● Embed Jetlore Snippet in any Template● A/B Test Different Personalization● Update personalization in one place

PlaceholderMatt head shot

Questions?

Matt@sendwithus.com

@mrmch

Dan@jetlore.com

@buckstaff